ScrollDroll
ScrollDroll is a Indian humor and youth media content platform started in December 2014. Originally started as a facebook page that created viral content especially posters on a nostalgia, current affairs and a host of social issues that got widespread coverage from both the national and international media. [1] Simultaneously, ScrollDroll was set up as a media company and a content platform in October 2015.
History[edit]
ScrollDroll was founded by three digital marketing professionals from Delhi - Ashwani Dadhich, Bishnu N Singh and Rohit Bose in December 2014 as a Facebook page. They came into prominence with their minimal artwork Single Vs Taken that went viral across the globe. [2] This was followed by viral content on a host of other concepts especially nostalgia [3], satire and social causes. Later, their artwork that depicted Game Of Thrones with Bollywood cast [4], Bollywood in Ramayana [5] and Bollywood in Mahabharata [6] especially received huge number of views in India.
Controversies[edit]
In Feb 2016, ScrollDroll had come up with a set of posters 'When Indian Mythology meet Digital Technology' depicting different characters from Indian Mythology using modern days apps. [7] This poster series had already received over 40,000 shares on Facebook when it was noticed by users on Twitter who objected to the concept as it denigrated Hindu God and Goddesses. [8] Many proponents and advocated of Freedom of Speech came out to support ScrollDroll for their creative freedom.
One of the posters that showed Lord Krishna ordering 'Extra Long' sarees from Myntra with the scene of Draupadi's Cheerharan was especially at the receiving end of the online audiences who started an online campaign to #BoycottMyntra over the poster. This hashtag trended on twitter for one whole day.[9] However, ScrollDroll soon clarified that Myntra had nothing to do with the artwork and it was their sole responsibility. Myntra responded to the controversy stating that they would sue ScrollDroll for using their brand name and logo without permission. [10] ScrollDroll finally took off all the posters from all their website and social media profiles after the outrage. [11]
A Hindu online group called Hindu Janajagruti Samiti has also been accusing ScrollDroll of denigrating Indian dieties and have been running a peaceful online campaign against them since 2016.[12] [13]
References[edit]
- ↑ "About Us".
- ↑ "Guys Who Are Single vs. "Taken"". Bustle.
- ↑ "12 pictures that will bring back memories of your childhood!". dailybhaskar. January 19, 2015.
- ↑ Chronicle, Deccan (June 17, 2016). "What if Bollywood actors were cast as Game of Thrones characters". Deccan Chronicle.
- ↑ "The most epic Bollywood Ramayana star cast ever!". March 23, 2017.
- ↑ "Mahabharata meets Bollywood: The most epic cast ever". April 17, 2018.
- ↑ 22 Images That Perfectly Capture Indian Mythology In The Digital Era
- ↑ "Misdirected outrage on Myntra". theweek.in.
- ↑ "Twitter debate over Lord Krishna 'shopping' poster, Myntra clarifies". Hindustan Times. August 26, 2016.
- ↑ "Oops! Myntra gets pulled up for an artwork done by ScrollDroll in February - ET BrandEquity". ETBrandEquity.com.
- ↑ "Religious Hooliganism Humiliates Myntra For A Cartoon They Didn't Even Create". August 27, 2016.
- ↑ "Free speech? These designers are Hindu Janajagruti Samiti's latest victims". CatchNews.com.
- ↑ "Success of Hindus : Scrolldroll.com removes pictures denigrating Hindu Deities from Facebook". Hindu Janajagruti Samiti.
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