Seher Bedi
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Seher Bedi is a producer, director and editor popularly known as the 'pioneer of millennial entertainment in India'.[1]
First making a mark by creating seminal shows like MTV Bakra and MTV Most Wanted, she assumed the role of Head of Creative & Content for MTV India in 2010. She then went on to handle iconic shows like Coke Studio, Splitsvilla, MTV Loveline, Heavy Mental, Youth Icon of the Year, Club MTV, MTV Alert, MTV Stuntmania and MTV Bollywood Grind.[2]
She also served as a jury member of the prestigious Asian Academy Creative Awards for content from the Asia Pacific region.[3]
She is currently Head of Josh Studios, the award-winning content production studio of Josh, the fastest growing and most-engaged short video app in India (as of March 6, 2023).[4]
At Josh Studios, Seher Bedi has created several popular IPs, including:
- Wakao, India’s biggest influencer festival[5]
- World Famous, a multi-city talent hunt across Indian heartlands[6]
- Josh All Stars, a creator mentor community platform[7]
- CreatorThon, a multi-city travel, mentorship and content creation marathon[8]
- JFLIX Film Festival, a first-of-its-kind one-minute-film-festival and awards show
- Nach Baby Dance, a friendly competition for India’s best dance performers[9]
| Shows | Directed | Produced |
| MTV: Made in India (1997) | Yes | Yes |
| MTV Bakra (1999) | Yes | Yes |
| MTV Video Music Awards (1999) | Yes | Yes |
| MTV Most Wanted India (2000) | Yes | Yes |
| MTV Video Music Awards (2000) | Yes | Yes |
| Movies | Credited As |
| Phir Se (2011) | Head of Creative and Content: MTV |
| Award | Category | Winning Entry | Won |
| Promax India | Best Promotional Campaign | Roadies 8.0 | Gold |
| Promax India | Best Reality Promo | MTV True Life | Silver |
| Promax India | Best Sound Design | Rock On | Gold |
| Promax India | Best Brand Integration Promo | Kamasutra | Silver |
| Promax India | Best Programme Title Sequence | Roadies 8.0 Journey Packaging | Gold |
| Promax Asia | Best Entertainment / Variety Promo | MTV True Life | Gold |
| Promax Asia | Best Reality Campaign | MTV True Life | Gold |
| Promax Asia | Best Editing | MTV True Life | Silver |
| Promax Asia | Best Reality Promo | MTV True Life | Gold |
| Promax Asia | Best Reality Campaign | MTV Roadies | Silver |
| Promax New York | Best Promo | MTV True Life | Gold |
References[edit]
- ↑ "3yr old to host food show". The Tribune. 13 July 2016. Retrieved 8 March 2023.
- ↑ ""Josh sets up Josh Studios, appoints Seher Bedi to head operations". The Times of India. 2 March 2021. Retrieved 8 March 2023.
- ↑ "Josh sets up Josh Studios, ropes in Seher Bedi as Head of Josh Studios". Afaqs.com. Retrieved 8 March 2023.
- ↑ "Josh launches its first original IP 'World Famous'". Medianews4u. Retrieved 8 March 2023.
- ↑ "Josh Wakao – A celebration of Bharat's biggest influencer festival concluded in Mumbai". APN News. 2 April 2022. Retrieved 8 March 2023.
- ↑ ""Josh wraps up third edition of 'World Famous' talent hunt in Jaipur". ConnectedtoIndia.com. Retrieved 8 March 2023.
- ↑ "Josh wraps up #EkNumber challenge with thunderous response, garners over 3 billion views". Business Standard. 2 September 2021. Retrieved 8 March 2023.
- ↑ "Josh launches CreatorThon for creators across Pondicherry, Maldives, Jaisalmer and Goa". Exchange4media.com. Retrieved 8 March 2023.
- ↑ "Battling it out on the dancefloor: Josh wraps up Nach Baby Dance in a Grand Finale in Mumbai". APN News. 25 April 2022. Retrieved 8 March 2023.
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