Serve Legal
| Private | |
| ISIN | 🆔 |
| Industry | Market research |
| Founded 📆 | 2006 |
| Founder 👔 |
|
| Headquarters 🏙️ | , , |
Area served 🗺️ | UK and Ireland |
| Members | |
Number of employees | |
| 🌐 Website | servelegal |
| 📇 Address | |
| 📞 telephone | |
Serve Legal is a market research company based in London, England which operates in the United Kingdom and Ireland,[1] and in Australia under licence.[2] The company provides age-verification and compliance testing services, and acts as an independent, third-party to conduct mystery shopper visits in the United Kingdom and Ireland.[3][4] Serve Legal is the market-leading provider of test purchasing and compliance audits in the UK and Ireland.[5][6][7]
The company is a member of the Age Verification Providers Association and the Mystery Shoppers Providers Association.[8][9] In 2019, Serve Legal became members of the Anaphylaxis Campaign.[10]
History[edit]
Serve Legal was founded in 2006 by Ed Heaver and Julian Sargeson[11] after one of their retail locations was found by the local authorities to be consistently serving alcohol to underage customers, which led to their alcohol licence being revoked.[12] In an effort to address the problem and demonstrate their commitment to compliance, Ed and Julian sought to monitor their staff, evaluate site performance and convey their compliance efforts to the authorities.[13] They were unable to find a company that offered a cost-effective solution, and as a result, they launched their own solution, Serve Legal.[14]
In 2022, Serve Legal was named as the winner of the 'B2B Business of the Year' award at the 25th Annual Growing Business Awards[15] as well as the London winner of the Business & Product Innovation Award at the FSB Celebrating Small Business Awards.[16]
In March 2023, Serve Legal entered a long-term partnership with Phoenix 2 Retail, who are a market leader in the distribution of vaping and alternative nicotine products in the UK.[17][18]
Regulatory compliance[edit]
References[edit]
- ↑ Tobacco and Related Products Regulations (TRPR): A Blueprint for Better Regulation (PDF). UKVIA. p. 8. Search this book on
- ↑ "Background | servelegal.com.au". Serve Legal. Retrieved 2023-03-30.
- ↑ "Mystery Shop • juullabsretailer co uk". www.juullabsretailer.co.uk. Retrieved 2023-03-30.
- ↑ "Information for operators re-opening land-based gambling premises". Gambling Commission. 2020-06-12. Retrieved 2023-03-30.
- ↑ "How to hustle your way to a bigger bank balance". ITV. 2023-02-06. Retrieved 2023-03-30.
- ↑ "Calling time on the under-age lawbreakers". The Independent. 2011-05-14. Retrieved 2023-03-30.
- ↑ "Audit & Mystery Diner - Food Allergy Aware Training Team". 2020-06-22. Retrieved 2023-03-30.
- ↑ "Serve Legal | AVPA". Retrieved 2023-03-30.
- ↑ "Provider search EA Members". mspa-ea.org. Retrieved 2023-03-30.
- ↑ "Business members of Anaphylaxis UK". Anaphylaxis UK. Retrieved 2023-03-30.
- ↑ "SERVE LEGAL LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2023-03-30.
- ↑ Orton-Jones, Charles (2011-04-28). "Are two entrepreneurs better than one". Real Business. Retrieved 2023-03-30.
- ↑ "Calling time on the under-age lawbreakers". The Independent. 2011-05-14. Retrieved 2023-03-30.
- ↑ "Who we are". www.servelegal.co.uk. Retrieved 2023-03-30.
- ↑ "Winners | Growing Business Awards 2022". growingbusinessawards.co.uk. Retrieved 2023-03-30.
- ↑ "UK Final 2022". www.fsbawards.co.uk. Retrieved 2023-03-30.
- ↑ Paul, Kiran (2023-03-28). "Vape supplier Phoenix 2 Retail unveils testing program and Serve Legal partnership - Business & Industry | News | Analysis | Magazines- Asian Trader". Retrieved 2023-03-30.
- ↑ "Serve Legal". Vape Local. Retrieved 2023-03-30.
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