Shailendra Singh

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Shailendra Singh is the founder and ex-Jt managing director of Percept Ltd, Inceptor of Sunburn (ranked the third largest festival in the world in 2014),. and more recently, the Founder of the Guestlist4Good social enterprise (India’s first and only entertainment-for-good social enterprise) and Boss Entertainment LLP. He is a Serial Entrepreneur, having successfully launched 23 startups in 23 years of his career.

In advertising, he has worked with 320 domestic and global brands, planning media solutions valued at $2.4 billion and 3000 ad campaigns. In 2007, at an event attended by Priyanka Chopra, in partnership with Lachlan Murdoch, Shailendra launched Percept Talent, India’s first local and global talent management company for sports, music, movies and fashion; debuting talent such as Aishwarya Rai, Sushmita Sen, Hrithik Roshan, Karan Johar, Yuvraj Singh, Kapil Dev, Saurav Ganguly and Boris Becker.

An avid cricket player, he launched India’s first sports marketing management company, brokering deals valued at over $3.2 billion. This is included what was, at the time, the largest sports sponsorship deal in history – the Sahara sponsorship of the Indian national cricket team.

In films, Shailendra Singh has produced and released 72 full length feature films. Percept Picture Company was ranked in the Top 5 studios of India and, in 2009, Filmfare named him the '12^th Most Powerful Player in Bollywood'. He was responsible for : India’s first commercial animation film, Hanuman (2005); the first commercial children’s cinema, Makdee (2002); the first Pakistani film to be released in almost half a century, Khuda Kay Liye (2007); first cause cinema, Phir Milenge (2004); and won a Limca Record for featuring 169 debutants in his very first film, Pyaar Mein Kabhi Khabi (1999), which launched the careers of numerous Bollywood superstars. His films have won numerous commercial and industry awards, including three National Film Awards for Kanchivaram, directed by Priyadarshan.

After decades of running large scale events like the Airtel Freedom Concert in 1998, the Nokia New Year's Eve with Harvey Goldsmith in 1998 (featuring Nelly Furtado, A.R. Rehman, Shahid Kapoor, Priyanka Chopra and choreographed by Shiamak Davar) and the launch of the Hero Motocorp brand at the O2 Arena in London (featuring Shah Rukh Khan, Ranbir Kapoor, Akon, Boris Becker, David Coulthard) for Pawan Munjal, Shailendra Singh launched Sunburn as a small experiment on a Candolim Beach in 2007. Under his captaincy, the Sunburn Festival grew to be the 3^rd largest music festival in the world and expanded to Sunburn Arena, Sunburn Reload, Sunburn Campus and Sunburn City Festivals. Sunburn launched and nurtured the commercial festival market in India, toured most major DJs and put Indian on the global music tourism destination map – making Shailendra Singh Asia’s #1 Music Promoter and the first and only Indian to make the inthemix 50 Most Powerful People in EDM list.

After a family separation in 2017, in which he distanced himself from his brother, Harindra Singh, the MD of Percept, and gave up his executive powers, Shailendra Singh founded the Guestlist4Good social enterprise, with a mission to “rebalance the formula of commerce, creativity and cause”. Guestlist4Good held record breaking events in the DY Patil Stadium, uniting major artists like Hardwell, Martin Garrix, W&W, Adnan Sami and more, donating proceeds of the events to Magic Bus, to support the education of 128,200 underprivileged children - a movement that was celebrated by the United Nations.

In 2016, Shailendra Singh launched Boss Entertainment, which quickly became India’s largest youth activation company with events like The World’s Biggest Guestlist with Hardwell and the Power Arena featuring Martin Garrix. He is currently writing and directing feature films and 'unplugged cinema by Shailendra Singh' featuring global icons like Micheal Douglas and Catherine Zeta-Jones, Sergei Polunin, Deepak Dobriyal and Yashpal Sharma.

Shailendra Singh is also an HT Nielson Bestselling Author of F?@k Knows. He wrote a sequel, F?@k Knows : Dead or Alive and India's first live book, The True Story of Sunburn - launched with special guest Ayan Mukherji and Kubra Sait.

Philanthropy

Shailendra Singh has "been associated with more than 70 different charitable organisations, and has organised over 1,000 events to raise funds on issues such as HIV/AIDS, cancer, and disaster relief."

For his philanthropic efforts regarding HIV/AIDS, including the creation of the film Phir Milenge in which Salman Khan dies of AIDS, he was awarded the first, and only, MTV Staying Alive Award, presented by Alanis Morissette.

As Founder and Managing Trustee of United Welfare Trust, Shailendra launched initiatives such as 'Made in India', to promote, celebrate and build brand India - along with guests Kapil Dev, Kishore Biyani, Amish Tripathi, Sumedha Mahajan, and Arjun Vajpai.

In 1999, in order to raise money for the martyrs of the Kargil War, Shailendra organised a celebrity cricket match, featuring the majority of the Indian cricket team versus Bollywood film icons. The two teams consisted of including

Early and Personal Life

Shailendra was born on 16 October 1965 to a Jat family, the youngest of three sons. His father is the late Sri Mangal Singh, a noted Sugar Technologist, author of Training Manual for Sugar Mills and Efficient Management of Sugar Factories, and one-time president of the Sugar Technologist’s Association of India (STAI). His legacy is honoured each year with the Mangal Singh Memorial Lecture held during the STAI Annual Convention. After his retirement, Sri Mangal Singh became the Chairman of Percept Ltd.

During riots associated with the Belagavi Border Dispute, Sri Mangal Singh escaped with his wife and three sons, to Mumbai, where they lived together in the Astoria Hotel for two years. Due to his undiagnosed dyslexia and ADHD, Shailendra struggled in his studies at Xavier’s school, but graduated as both class and sport’s captain. He worked as a server at the Shamiana Coffee Shop in the Taj Hotel. He was playing county cricket in 1987, when his father and brother requested him to return to India, to help found, with his older brother Harindra, the family’s first-ever business, an advertising company by the name of Percept Ltd.

Shailendra Singh is married to Nayana Singh, with whom he has a son, Shaan Singh - India's first Dj to perform at Tomorrowland (BE) and Ministry of Sound (UK), and be signed by Casablanca Records.

Shailendra Singh was raised in a Hindu household, and it is well-documented that he performed the Hanuman Chalisa before the start of every Sunburn and other live events.

Shailendra Singh is an avid cricket player, captain of the Bombay Gymkhana cricket team and member of the Free Foresters nomadic cricket team in the UK. He was selected as the Captain of the Indian Over 50's Cricket Team at the first ever 2020 Over 50s World Cup, an appointment celebrated by Suniel Shetty. However, he stepped down from the captaincy after citing external pressures, stating, "my team from India was being compromised due to the actions of a senior member of the Over 50’s World Cup Committee, in the presence of the Veterans Cricket Association of South Africa".

Awards and Honours

At the exchange4media Radio Advertising Awards (ERAA) 2010, Percept Media swept 7 prominent awards, including 'Media Agency of the Year' and 'Advertiser of the Year'. His startup Percept Knorigin was awarded the Deloitte Technology Fast 50 India Award in 2010 and 2011. He was featured on the cover of Millionaire Asia, 'Entertainment Mogul Shailendra Singh' .

On 22 April 2011, during the during the India Leadership Conclave in Mumbai, he was awarded Dynamic Entrepreneur of the Year for his ‘innovations and contributions to the entertainment, media and communications industry’. That year, his startups Allied Media and Percept/H were ranked no. 5 and no. 13 in India, by Brand Equity Agency Reckoner.

At the 2012 India Leadership Conclave, Percept was awarded 'India's Most Valuable Brand of the Year', beating our Microsoft, Nokia and Revital, and the next year, Shailendra was awarded ‘Brand Icon of the Year 2013' and ‘Rising Brand Campaign of the Year 2013'.

Shailendra's book F?@k Knows was ranked #1 on the HT Nielsen Bestseller List, ranked the #1 spot on the Crossword Top Ten list and was a contender for the Crossword Popular Choice of 2013 award.

References

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