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Shanghai Nightmare (event)

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Shanghai Nightmare (Chinese: 上海梦魇) was a large-scale seasonal haunted house event held in Shanghai, China, during the Halloween periods of 2009 and 2010.[1] It has been described as the city's first major Halloween haunted house and one of the first of its kind in mainland China.[2] The event took place inside a repurposed, century-old warehouse along Suzhou Creek.[3]

History

2009 launch

Shanghai Nightmare opened in October 2009 at 1295 South Suzhou Road, inside a warehouse built in 1902.[4] It was founded by Gan Quan (甘泉) and Xu Jiali (徐佳理), who promoted it as "China's first haunted house attraction."[5] Ticket prices ranged from 98 to 188 RMB, with each group traversing a maze of 13 themed rooms in about 15–20 minutes.[6] Operating hours were generally from 19:00 to 24:00.[7]

2010 return

The event returned in October 2010 with new sets, performances, and participation in international haunted attraction associations.[8] Media including Reuters and China Daily documented the event with photos featuring costumed performers, show corridors, and guest reactions.[9][10]

Design and features

Shanghai Nightmare transformed the warehouse into a multi-room horror maze, featuring professional sets, makeup, actors, and special effects.[11] Scenes included a "beheading room," mirrored tunnels, laser-lit chambers, and roaming performers.[12] Both English and Chinese media praised its scale and realism.[13]

Reception and legacy

Media regarded the event as a breakthrough for Halloween culture in China; Shanghai Daily called it a "landmark event,"[14] while SmartShanghai described it as "an immersive horror maze."[15] In 2010, China Daily and Reuters highlighted its broad appeal to local and expat guests.[16] Although it ran for only two seasons, it is regarded as a catalyst for the growth of Halloween attractions in China.[17]

See also

References

  1. "Welcome to Shanghai Nightmare". Shanghai Daily. 2009-10-21. Retrieved 2025-08-31.
  2. "China's first "Haunted House" spooks this Halloween". CCTV. 2009-10-29. Retrieved 2025-08-31.
  3. "It scares me! First haunted house opens in mainland". China Daily. 2009-10-24. Retrieved 2025-08-31.
  4. "[Radar]: Shanghai Nightmare". SmartShanghai. 2009-10-22. Retrieved 2025-08-31.
  5. "It scares me! First haunted house opens in mainland". China Daily. 2009-10-24. Retrieved 2025-08-31.
  6. "南苏州路百年仓库变身鬼屋 "上海梦魇"体验20分钟的"惊历"". China News Service (in 中文). 2009-09-27. Retrieved 2025-08-31.
  7. "[Radar]: Shanghai Nightmare". SmartShanghai. 2009-10-22. Retrieved 2025-08-31.
  8. "中国首家万圣节鬼屋"上海梦魇"二季升级". Phoenix News (in 中文). 2010-10-29. Retrieved 2025-08-31.
  9. Barria, Carlos (2010-10-27). "Shanghai Nightmare". Reuters. Retrieved 2025-08-31.
  10. "Halloween haunted house caters to Chinese visitors". China Daily. 2010-10-28. Retrieved 2025-08-31.
  11. "夜探上海鬼屋限量版惊悚玩乐秘籍(组图)". Sina Travel (in 中文). 2010-08-24. Retrieved 2025-08-31.
  12. "中国上海百年倉庫變鬼屋驚聲尖叫受歡迎". PTS Taiwan (in 中文). 2011-08-01. Retrieved 2025-08-31.
  13. "中国首个鬼屋展现地道万圣节". China Daily (in 中文). 2009-10-27. Retrieved 2025-08-31.
  14. "Welcome to Shanghai Nightmare". Shanghai Daily. 2009-10-21. Retrieved 2025-08-31.
  15. "[Radar]: Shanghai Nightmare". SmartShanghai. 2009-10-22. Retrieved 2025-08-31.
  16. "Halloween haunted house caters to Chinese visitors". China Daily. 2010-10-28. Retrieved 2025-08-31.
  17. "China's first \"Haunted House\" spooks this Halloween". CCTV. 2009-10-29. Retrieved 2025-08-31.


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