Shorewest
Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Shorewestsocialmedia (talk) 21:18, 11 May 2026 (UTC)
Beginnings and Wauwatosa Realty
Shorewest (also known as Shorewest, REALTORS) began as Wauwatosa Realty in 1946, when John A. Horning began the company out of his own home in Wauwatosa, Wisconsin.[1] This was shortly after World War II, and the real estate market was seeing a major boom as soldiers returned home from war. [2] Because of this, John's business began to grow at a rapid speed, and Horning sold over $500,000 in homes to 40 families in the company's first year alone. At the time when the average home cost around $12,000, this was an impressive feat.[3] As a result of this massive success, the Wauwatosa Realty team moved into a formal office just seven months later. By 1951, the team was selling more real estate than any other firm in Wisconsin. [4]
Expanding the Business
After continued expansion over the next 40 years, Wauwatosa Realty became Shorewest, Realtors in 1997. This name change was meant to reflect the full service brokerage's broadening horizons; from Lake Michigan westward.[5] At this point, the brokerage was servicing beyond Wauwatosa, with offices popping up in the greater Milwaukee area.[6] This growth continued with franchise offices added to the Door County, Green Bay, and Mountain, WI communities in 2005[7], and again in 2024, when the Shorewest team took on several offices in Wisconsin's Northwoods.[8]
References
- ↑ "Shorewest Realtors Celebrates 75 Years in Business". Milwaukee Magazine. 2021-10-08. Retrieved 2026-05-11.
- ↑ "A History of the Rise of Homeownership in the United States | HUD USER". www.huduser.gov. Retrieved 2026-05-11.
- ↑ "Shorewest Realtors Celebrates 75 Years in Business". Milwaukee Magazine. 2021-10-08. Retrieved 2026-05-11.
- ↑ "Shorewest Realtors Celebrates 75 Years in Business". Milwaukee Magazine. 2021-10-08. Retrieved 2026-05-11.
- ↑ "Shorewest Realtors is sold on teamwork, family bonds". www.jsonline.com. Retrieved 2026-05-11.
- ↑ "Search Wisconsin Real Estate Offices | Shorewest REALTORS". www.shorewest.com. Retrieved 2026-05-11.
- ↑ "Shorewest opens North Woods office". Greater Milwaukee Today. 2019-07-16. Retrieved 2026-05-11.
- ↑ https://www.shorewest.com/blog/shorewest-realtors-joins-forces-with-mulleady-inc-realtors/
https://www.milwaukeemag.com/shorewest-realtors-celebrates-75-years-in-business/
https://www.huduser.gov/portal/pdredge/pdr-edge-housingat250-article-071025.html
https://www.shorewest.com/wisconsin-real-estate-offices
https://www.shorewest.com/blog/shorewest-realtors-joins-forces-with-mulleady-inc-realtors/
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