Shorty's
Shorty's is an American skateboarding company specializing in skateboard hardware.[1][2][3]
Company History
Early Company History
Shorty's was founded in Santa Barbara, California by April Hamrick and Tony Buyalos in 1992.[4] Buyalos, a former professional skateboarder, noticed a need in the industry for skateboard hardware designed for shifts in board sizes and styles in the early 90s.[5][6] Due to this need in the industry, Hamrick, Buyalos' then girlfriend, decided to start a company out of the couple's bedroom specializing in skateboard hardware which was stronger, lighter, and most notably had shorter bolts to accommodate a shift in the skateboarding community towards smaller skateboards and away from skateboard riser pads.[5][6][7] Since the bolts were shorter than conventional skateboard bolts of the time, Hamrick and Buyalos named the company Shorty's.[6][7]
Muska Era
In 1996, Buyalos signed professional skateboarder Chad Muska to Shorty's and began producing skateboard decks alongside their line of hardware.[4] Muska had just left Toy Machine, and Buyalos offered the skateboarder a great deal of creative control to grow the brand beyond a simple hardware company and forming a proper professional team of skateboarders.[8] The company briefly produced a line of snowboards around this time as well.[5] Signing with Buyalos proved to be very lucrative for Muska, beginning a new era for the skateboarder's career.[9]
Shorty's released their acclaimed skate video Fulfill the Dream in 1998, edited entirely by Hamrick.[5] Chad Muska's section in the video is considered to be a classic, known for featuring Muska's own music as the audio track for the section.[10][9]
Contemporary setting
Shorty's continues to produce a variety of skateboarding products including hardware, skateboard bushings (under the name Doh-Doh's), bearings (under name Black Panther), riser pads (under the name Dooks), skateboard griptape (under the name Black Magic), and continues to reissue their classic skateboard models.[11]
References
- ↑ "WATCH UNSEEN FOOTAGE FROM THE SHORTY'S "FULFILL THE DREAM" ERA". Jenkem Magazine. 2018-11-26. Retrieved 2022-10-17.
- ↑ "Shorty's Inc". Shorty's Inc. Retrieved 2022-10-17.
- ↑ "Shorty's - illUMATE". illumate.ch. Retrieved 2022-10-17.
- ↑ 4.0 4.1 "Shorty's - illUMATE". illumate.ch. Retrieved 2022-10-17.
- ↑ 5.0 5.1 5.2 5.3 "Shorty's Skateboards: 14 Things You Didn't Know About Shorty's". Shredz Shop. Retrieved 2022-10-17.
- ↑ 6.0 6.1 6.2 "Team Shorty's History". www.angelfire.com. Retrieved 2022-10-17.
- ↑ 7.0 7.1 "New Shortys Skateboards!". Warehouse Skateboards. Retrieved 2022-10-20.
- ↑ mars 2020, Par Tura | 1. "5 QUESTIONS : CHAD MUSKA | à propos" (in français). Retrieved 2022-10-17.
- ↑ 9.0 9.1 From Homeless to Pro-Skater | Chad Muska | Epicly Later'd, retrieved 2022-10-17
- ↑ Classics: Chad Muska "Fulfill the Dream", retrieved 2022-10-17
- ↑ "Shorty's Inc". Shorty's Inc. Retrieved 2022-10-17.
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