Skuola
| Type of business | Private |
|---|---|
Type of site | Social learning (social pedagogy) |
| Available in | Italian |
| Founded | Turin, Italy (March 2000) |
| Headquarters | Turin, Italy |
| Owner | Marco Sbardella (Founder), Daniele Grassucci (Founder) |
| Services | Social reading, publishing and sharing platform |
| Website | www.skuola.net |
| Alexa rank |  15013 (March 2020[update]).[1] |
| Launched | March 2000 |
| Current status | Active |
Skuola.net is an Italian news and notes site dedicated to middle, high school and university students.
The History
Skuola.net was created in March 2000 on the initiative of Marco Sbardella, Daniele Grassucci and Alessandro Pilloni, then students of the "Isaac Newton" scientific high school in Rome who started sharing their school notes online[2]. On December 23, 2010 Skuola.net became a newspaper registered in the Register of Communication Operators (Registro degli Operatori di Comunicazione) which deals with education, training and youth issues.
In 2018 Skuola organized at Binario F (the Facebook competence center in Italy) a school-work alternation program for the development of digital skills in high school students[3]. The same year the company also participated in the proposing consortium of the "Peers say No" initiative, a project on intellectual property aimed at young people.[4]
Since 2019 it has been collaborating with Huffington Post with a page dedicated to news, research and analysis on the world of school and university, including articles on the uses and new trends of Generation Z and Millennials[5]
The communication activities
Skuola.net carries out surveys with target students. Here are some of them:
- In September 2015 it carried out research on the expenditure of the freshmen class enrolled in the admission tests for Medicine[6];
- Survey on the progress of report cards in February 2016[7];
- In May 2016 carried out a survey on young people and sex in collaboration with the Italian Contraception Company (SIC)[8];
- In May 2019, in collaboration with the European Commission Representation in Italy, it carried out a survey on the perception of the European Community system among students aged 11 and over[9];
- In June 2019, on the occasion of the Baccalaureate Exam, it collaborated with the State Police for a campaign against fake news and urban legends[10]
- In October 2019 it carried out a survey on new technologies within Italian schools[11];
- In November 2019 it carried out a survey on the influence of Youtubers and Influencers on Millennials[12];
- Survey on the progress of the first school interviews in December 2019[13];
- In March 2020, it carried out a survey on distance education during the COVID-19 emergency[14].
In 2014, the journalist and TV presenter Riccardo Iacona, reported on the surveys carried out by Skuola.net on baby rings in his book Utilizzatori finali[15].
In 2015, Skuola.net is cited by CENSIS for a survey on the use of the selfie among young people, in the entry "Solitudine" published on the Enciclopedia Treccani[16].
In 2019, the journalist and essayist Sergio Rizzo, reports in his work La memoria del criceto[17] some surveys of Skuola.net relating to the choice of the historical theme by the graduates. Also in 2019, in the figure of Daniele Grassucci, director and co-founder of the site, Skuola.net participates in the television broadcast Dimartedì on La7, conducted by the journalist Giovanni Floris, for a comparison on school, young people, training, university and work with the pollster Nando Pagnoncelli and journalist Silvia Sciorilli Borrelli[18].
The web directs
Skuola.net hosts weekly shows on Skuola TV, interviewing characters from the world of entertainment, YouTubers, politicians and representatives of the Italian Government. Here are some live webs:
- On February 8 2018 Matteo Renzi, the former Secretary of the Democratic Party, airs to answer questions from students[19];
- On December 17 2018, the former Interior Minister Matteo Salvini is a live streaming guest to talk about school topics[20];
- On September 30 2019, Prime Minister Giuseppe Conte airs to speak to students[21];
- On November 21 2019, the former Minister of Education Lorenzo Fioramonti intervenes to announce the news of the 2020 Maturity exam[22];
- On March 4, the Minister for Technological Innovation and Digitization Paola Pisano is a live streaming guest to talk about digitization in Italy in the COVID-19 emergency period[23];
- On 29 April 2020, the Minister of Education Lucia Azzolina is a guest to give information and advances about the 2020 Maturity exam[24], to be carried out only in oral form due to the COVID-19 pandemic of 2019-20
School diaries
Skuola.net, in partnership with Franco Cosimo Panini Editore, publishes school diaries. Here are the diaries created:
- Edizione 2018/2019: Che la sufficienza sia con te, Franco Cosimo Panini Editore, 2018, GTIN: 8009117945556.
- Edizione 2019/2020: Non copiamo facciamo lavoro di squadra, Franco Cosimo Panini Editore, 2019, GTIN: 8009117987589.
Diffusion
The Skuola.net portal is visited by about 5 million unique users per month according to ComScore data of March[25] and April 2020[26]. The site is included among the top 100 Italian online information brands according to Audiweb data (with unique users per day ranging from 141,000 to 232,000), and among the top 100 Italian media by total digital audience according to ComScore data from:
- October 2019[27]
Notes
- ↑ "Skuola.net Site Info". Alexa Internet. Archived from the original on July 23, 2019. Retrieved March 20, 2020.
- ↑ Skuola.net, su La7.
- ↑ ANSA, Social Kamp a Binario F: un progetto di alternanza scuola-lavoro firmato Facebook e Skuola.net, in Ansa.it, 18/10/2018.
- ↑ ADICONSUM, “Peers Say NO”, il progetto sulla proprietà intellettuale rivolto ai giovani, in adiconsum.it promossa dalla CISL, 07/01/2019.
- ↑ Skuola.net, su huffingtonpost.it.
- ↑ FOCUS, Università: Skuola.net, con test Medicina atenei incassano 3 mln, in Focus.it, 08/09/2015.
- ↑ ANSA, Incubo pagelle, il salvagente sono le ripetizioni, in Ansa.it, 20/02/2016
- ↑ Treccani, Molto intraprendenti, troppo incoscienti, in Treccani.it, 02/05/2016.
- ↑ ANSA, Skuola.net, 8 giovani su 10 si sentono cittadini Ue, in Ansa.it, 23/05/2019.
- ↑ Polizia di Stato, Esami di maturità: campagna contro fake news e leggende metropolitane, in poliziadistato.it, 18/06/2019.
- ↑ Lorenzo Longhitano, In Italia 3 scuole su 10 non sono connesse a Internet, in Fanpage.it, 17/10/2019.
- ↑ Corriere della Sera, Un millennial italiano su tre si fa influenzare dagli influencer, in Corriere.it, 13/11/2019.
- ↑ Ida Artico, Scuola, studenti italiani sempre più in crisi: uno su tre prende già ripetizioni per salvarsi, in Fanpage.it, 06/12/2019.
- ↑ La Repubblica, Coronavirus, la didattica a distanza decolla: lezioni online per 9 studenti su 10, in Repubblica.it, 13/03/2020.
- ↑ Riccardo Iacona, Utilizzatori finali. Sesso, festini hard, madri compiacenti e professionisti
senza scrupoli, Chiarelettere, 2014, ISBN 8861906257 Search this book on
..
- ↑ SOLITUDINE, su treccani.it.
- ↑ Sergio Rizzo, La memoria del criceto. Viaggio nelle amnesie italiane, Feltrinelli, 2019,
ISBN 8807173638 Search this book on ..
- ↑ Dimartedì, Il confronto tra Grassucci, Borrelli e Pagnoncelli su scuola, formazione e lavoro, su youtube.com.
- ↑ La Stampa, #MeetMillenials, Matteo Renzi risponde all’appello di Skuola.net, in lastampa.it, 08/02/2018.
- ↑ Il Fatto Quotidiano, Salvini a Skuola.net: “A 15 anni ho fatto tante autogestioni e scioperi perla Palestina”, in ilfattoquotidiano.it, 17/12/2018.
- ↑ Governo Italiano, [http://www.governo.it/it/articolo/conte-diretta-su-skuolanet/12894 Conte in diretta su Skuola.net], in Governo.it, 30/09/2019.
- ↑ SkyTg24, Maturità 2020, Fioramonti: "Aboliremo le buste, l'esame non deve essere motivo distress", in tg24.sky.it, 21/11/2019.
- ↑ TgCom24, Il ministro per l’Innovazione: coronavirus? Opportunità per il digitale, in tgcom24.mediaset.it, 04/03/2020.
- ↑ ANSA, Ansa.it, in Azzolina: la maturità al via il 17 giugno, 29/04/2020.
- ↑ 25.0 25.1 Prima Comunicazione, Top 100 informazione online, in Prima Online, 04/05/2020.
- ↑ 26.0 26.1 Prima Comunicazione, TOP 100 informazione online. In aprile cala l’audience dei siti di news tranne per quelli food, in Prima Online, 02/06/2020.
- ↑ Prima Comunicazione, Classifica informazione online secondo Audiweb di ottobre. In calo (salvo eccezioni) giornali online e sportivi, crescono siti economici e di cucina, in Prima Online, 20/12/2019.
- ↑ Prima Comunicazione, Top 100 informazione online Audiweb. A novembre bene quasi tutti i quotidiani, faticano di più i nativi digitali, in Prima Online, 17/01/2020.
- ↑ Prima Comunicazione, NOVITÀ – Top 100 informazione online by Comscore. Novembre: new entry GialloZafferano, Valica, Treccani.it e Vice, in Prima Online, 14/01/2020.
- ↑ Prima Comunicazione, Top 100 media italiani online by Comscore. A dicembre sul podio Citynews, Fanpage e GialloZafferano, in Prima Online, 02/02/2020.
- ↑ Prima Comunicazione, Top 100 informazione online Audiweb. A dicembre exploit di Upday, servizio news di Axel Springer per Samsung. Molti i segni negativi, in Prima Online, 14/02/2020.
- ↑ Prima Comunicazione, Classifica Audiweb dell’informazione online. A gennaio cresce a due cifre l’audience dei principali giornali, in Prima Online, 16/03/2020.
- ↑ Prima Comunicazione, Classifica Comscore dell’informazione online a gennaio. Tre quarti dei media in crescita. Citynews e Fanpage sempre in testa, in Prima Online, 02/03/2020.
- ↑ Prima Comunicazione, TOP 100 informazione online. Audiweb, febbraio: coronavirus mette il turbo ai giornali digitali, in Prima Online, 16/04/2020.
- ↑ Prima Comunicazione, Classifica Comscore dell’informazione online di febbraio.L’emergenza spinge l’audience: Fanpage per la prima volta in testa, in Prima Online, 06/04/2020.
- ↑ Prima Comunicazione, TOP 100 informazione online. A marzo crescite record per quasi tutti i quotidiani, in Prima Online, 14/05/2020.
- ↑ Prima Comunicazione, TOP 100 INFORMAZIONE ONLINE. In aprile il Corriere della Sera batte Repubblica. In calo il traffico rispetto a marzo, in Prima online, 16/06/2020.
Bibliography
- Chi se ne frega della scuola, Compagnia Editoriale Aliberti, 2017, ISBN 8893231336 (https://it.wikipedia.org/wiki/Speciale:RicercaISBN?isbn=8893231336)
- Dopo la scuola, Sperling & Kupfer, 2019, ISBN: 8820066823
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