Smartsupp
Smartsupp s.r.o. is a Czech software company founded in 2014 that developed the same-named platform for online communication between businesses and customers. The Smartsupp platform combines live chat, chatbots, artificial intelligence tools, and other e-commerce solutions.
History and Development
Founding (2014)
Smartsupp was founded in 2014 in Brno by three graduates of Brno University of Technology: Petr Janošík, Dušan Kmeť, and Vladimír Šandera. The founders' main vision was to provide businesses with a tool for real-time written communication with customers, serving as an alternative to the then-dominant email support. The company is officially registered as Smartsupp.com, s.r.o. with headquarters at Šumavská 31 B, 602 00 Brno (Company ID: 03668681).[1]
Investment Round (2016)
In August 2016, Smartsupp secured its first major investment of 10 million CZK from Reflex Capital, Webnode, and Spread Capital (Ondřej Fryc's investment fund), representing a 15% stake in the company. At the same time, Smartsupp s.r.o. was valued at 67 million CZK.[2]
Smartlook Spin-off (2020)
Starting in 2016, a new analytics tool that records visitor behavior on websites was developed under the Smartsupp umbrella. In 2020, it spun off as a separate company called Smartlook.[3]
Merger with ABUGO Group (2024)
As of November 1, 2024, Smartsupp became part of the European company ABUGO Group SE, which was formed by merging Smartsupp with Shopsys, Reservio, and Survio under CEO Petr Svoboda's leadership. The holding company's total revenue was just under 300 million CZK at the time of the group's formation.[4]
Products and Services
Live Chat
Smartsupp offers a live chat widget with CSS customization capabilities and support for 30 languages. The system enables real-time communication with customers directly on websites. Smartsupp also provides multichannel support, allowing clients to respond to messages from live chat, WhatsApp, Messenger, and email from a single interface.
Chatbot
The button-based chatbot allowed businesses to create decision trees for automated responses to frequently asked questions from customers. However, with the introduction of the Mira AI shopping assistant, this type of chatbot is gradually being phased out. Nevertheless, the button-based chatbot still has its place in handling basic inquiries and especially in automated contact collection and lead generation.
AI Shopping Assistant
In 2024, Smartsupp launched an AI shopping assistant utilizing artificial intelligence. It draws information from several sources: product catalogs, web scraping of websites, text documents uploaded by the company, and specific instructions.[5]
References
- ↑ "Extract from the business register". Czech business register. Retrieved 2025-08-17.
- ↑ "Brno startup Smartsupp has increased its valuation to 67 million with a 10 million investment (in Czech)". CzechCrunch.cz. 2016-09-06. Retrieved 2025-08-17.
- ↑ "Founder Petr Janošík describes how we split Smartsupp and Smartlook and why we should have done it long ago (in Czech)". CzechCrunch.cz. 2020-11-04. Retrieved 2025-08-17.
- ↑ "A new Czech e-commerce group, ABUGO, is being formed. It brings together Shopsys, Reservio, Smartsupp, and Survio (in Czech)". Lupa.cz. 2024-10-02. Retrieved 2025-08-17.
- ↑ "AI Shopping Assistant for Online Store". Smartsupp.com. Retrieved 2025-08-17.
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