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Social Cred

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SocialCred is a social media ranking app which ranks social media users using several different metrics.  It measures the level of influence individuals have across social media platforms including Twitter, Facebook, YouTube and Instagram. Users of the app are able to track any social media accounts of their choice to determine its influence or popularity on the platform.[1][2] This eliminates the fraudulent jerking up of number of engagements by brand influencers.[3] 

Features[edit]

SocialCred uses four key metrics which include the number of followers, average engagement rate, ratio of original posts to shared posts within a 30-day period. It allocates points to each of these metrics and the total number of points earned determines the rank a user gets. The app analyses social media contents and then determine whether the content is created by the user or copied from other users or platforms. It then measures audience sentiments about a post by classifying it into three different categories: Positive, Negative and Neutral giving insight into how audience receive certain messages.[4][5]

References[edit]

  1. "Marketers hail new online app - The Nation Nigeria News". Latest Nigeria News, Nigerian Newspapers, Politics. 2020-09-13. Retrieved 2020-12-08.
  2. "SocialCred shows why Micro-influencers might be getting more nods over Mega-influencers". Vanguard News. 2020-08-26. Retrieved 2020-12-08.
  3. "Laycon Is The Most Influential Big Brother Naija Lockdown Housemate". Nigerian Entertainment Today. 2020-09-27. Retrieved 2020-12-08.
  4. "Trump's social media credibility plummets compared to Biden". www.digitaljournal.com. 2020-10-29. Retrieved 2020-12-08.
  5. "You are being redirected..." businessday.ng. Retrieved 2020-12-08.



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