Social Media Optimization

Explaining the concept of SMO - Social Media Optimization

What we do in social media optimization is, we create awareness regarding a product, service or event through publicizing it on communities and outlets. Social media here refers to social networking sites, blogging sites, RSS sites etc. Social media optimization and search engine optimization (SEO) are nearly similar as the latter involves bringing the website in the top list of the search engine thus increasing the traffic on the website. SEO aims to increase awareness about the website. On the other hand SMO wants to gain links to social media content.

Generally speaking, SMO wants to optimize a website and its contents so that more and more users share the link of the website across the social media.

The content created for SMO can be eye catching photos, videos, texts so that more and more users engage to the website and share its link via social media platforms. Engaging in a website refers to liking the website, sharing it, promoting it on other social platforms.

Social media optimization helps in one more thing that is effective way to handle Online Reputation Management (ORM). In simple words, if someone posts bad reviews on your business then SMO takes care that these negative feedbacks don't come up or don't come in the first reviews of your business in the search engine results.

Print Houses

Its all about generating higher web traffic on your website. By 2010's, internet has become a reliable source of information for young people rather than television. Thus, big new houses employed social media optimizing teams to increase traffic on their website. Some major publishing houses even used artificial intelligence to increase the volume of web traffic.

Origin

The origin of the term "Social Media Optimization" comes from marketing blog of marketer Rohit Bhargava in August 2006. He was the first one to use this term. He gave 5 rules of social media optimization. According to him anyone can influence the web traffic and engagement to your website, if he or she follows these rules. These rules will increase the popularity of the website and gave it a higher ranking in search engine results.

Strategies continue to be discovered and analyzed for sharing content through SMO. One of the author Scott Young published his work in 2016, Introduction to Social Media Optimization, in which he describes how to engage content with community using SMO. The five guiding principles of SMO are:

• Create a content that can be shared across multiple social media platforms. The content should be shareable.
• The sharing of the content should be easy. Such tools should be made available that makes sharing at different platforms a viable task.
• The readers, users and audience get a sense of trust when they monitored some content or respond to social media activity.
• The content made available on the internet on the basis of surveys done to find out community interest. This promotes engagement of the community with the content.
• Observing and analyzing the use of content to the community and then its reusability or sharing over other platforms. This helps find out reliability of the content.

Connection with Viral Seeding

Social media optimization is used in many places for spreading an information and making it go viral. This is called technique of viral seeding or viral marketing.

Here an information is shared on by networking using photos, videos on websites. When effectively used SMO can use the power of viral marketing of any idea or information. Not only this, but the use of SMO carefully for networking can not only retain the old users but also bring in new users.

Online Reputation Management

Social Media Optimization is considered to be an important part of online reputation management or also called search engine reputation management (SERM). This is specifically important for those organizations and individuals to whom their online presence matters. SMO plays a vital role in decreasing the effect of negative feedback on any content on the website. They decrease the popping up of bad reviews on the search engines thus bringing out the better and positive feedbacks.

SMO and SEO

Social media optimization refers to process of making websites with contents so that it is at a higher ranking in the search engine list. Search engines, on the basis of recommendation from social platform users, rank websites and show them during search engine results. Recommendations come from liking, sharing or reusing of a website by users, which is counted as vote by search engines. Using these votes, search engines rank the websites in the search engine results.

There is vast information available on SMO, which can be obtained from experts at Qdexi. You can contact them online by visiting the website.

External links

Official Website

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