The definition of solopreneur is someone who starts, finances, works and runs their business alone.
The word solopreneur is a combination of the word solo (alone) and entrepreneur (a person who starts their own business). The term came into use around 2010, when its popularity quickly grew due to its use as a Twitter hashtag.
In popular culture, the word solopreneur has connotations of someone who starts their own service-based business from home using the internet, with little or no start-up costs. They provide a unique service, either inventing their own new offering – or even their own new business niche – or putting a unique spin on an existing service. For solopreneurs, personal branding is an integral part of their business and their success, since they are the business.
One example of such a solopreneur is Shama Hyder. In 2009, Shama founded her online marketing agency, Zen Media, on her own and using just $1,500 of her own money. At the time, social media marketing was a brand new concept, and Shama offered unique help to businesses looking to grow via this new medium. Since then, Zen Media has grown into a full-service marketing agency.
Harvey Manger-Weil, the founder of The College Wizard, is also heavily involved with the solopreneur movement . As an undergraduate at Dartmouth College, Manger-Weil began tutoring students in preparation for taking the SATs. Manger-Weil then founded The College Wizard in 2010, where he now offers one-on-one tutoring for his clients via Skype.
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