Soprano Design
 | |
| Type of business | Unlisted Public Company |
|---|---|
| Founded | 1994 |
| Headquarters | , Australia |
| Key people | Richard Favero (Founder, CEO) |
| Industry | Communications |
| Products | SMS MMS |
| Revenue |  > AUD 100 million[1] |
| Employees | 202 |
| Website | www |
Soprano Design is a cloud communications platform as a service (CPaaS) company based in Sydney, Australia. Soprano allows enterprises to programmatically send and receive text messages, and perform other communication functions using its web service APIs.[2]
Soprano Design has 25 offices globally and operates in the following countries: Australia, New Zealand, Malaysia, Singapore, The Philippines, The United Kingdom, Belgium, Spain, Romania, The United States, Colombia, Brazil and Chile.
Soprano Design LTD is a public, unlisted company registered in Australia. It remains majority-owned by the founder Dr Richard Favero (75%), with Here, There & Everywhere (HT&E) owning the remaining 25%. Soprano is headquartered in Sydney, Australia with regional headquarters in Singapore, London and São Paulo.
History[edit]
Soprano Design was founded in 1994 as a software consulting firm specializing in the emerging industry of object-oriented software development and opened it's North Sydney headquarters in 1997. In 1998 they launched their 'inconcert cell broadcast platform' which was used to count votes on television programs such as Australian Idol and X-Factor Australia.[3]
Soprano's major breakthrough came from their partnership with Telstra. In 2000, Soprano began working with Telstra to enhance their Enhanced Information Services Platform to deliver standard and premium SMS alerts, as well as WAP push alerts and WAP pull services. This product had a 10-year run as a successful product, final version in 2010 (v9).[4] In 2001, Soprano launched The Soprano Corporate Gateway Platform (CGP), this was designed to enable high-volume, mission-critical SMS for Telstra's largest messaging customers. Such as the banking and retail sector.
In 2001, Soprano powered the first mobile payment transaction in Australia and notably, in 2003, Telstra began using Soprano's CGP to support inbound SMS mass voting for the Australian Idol TV show.[5][6][7] In 2006, Soprano launched MEMS, or the Mobile Enterprise Messaging Suite, it was Soprano's entry into SaaS (cloud-hosted) enterprise text messaging. The innovative hierarchical platform design and global capabilities has allowed Soprano to support Fortune 500 customers in Asia, Australia, Europe and the United States. The messages from the MEMS platform are sold through Telstra in Australia, AT&T in the United States, StarHub in Singapore, BT in the United Kingdom and various other mobile-network-operators to enable it's delivery to customers.
In 2014, Soprano entered the Secure Messaging space with the launch of their product 'GAMMA'. GAMMA, or Global Advanced Mobile Messaging Application, was the world's first integrated, secure, encrypted mobile messaging app to combine advanced security features with exciting IP-based interactive messaging while preserving SMS capabilities for last-mile coverage. SOPRANO GAMMA has won numerous awards since its launch.[8] [9][10][11]
In 2016, Soprano attempted to offer itself for an Initial Public Offering on the ASX, with an estimated market capitalisation of AU$300 million, however, had to abort due to negative investor sentiment after the 2016 United States presidential election.[7][12] Also in 2016, Soprano Partnered with Telstra to launch Telstra Integrated Messenger, and Tesltra Smart Messenger [13]
In 2018, Soprano partnered with SMART, a Philippines MNO to deliver MEMS to the Philippines.[14][15]
Acquisitions[edit]
- In 2009, Orange Gum PTE LTD in Singapore for an undisclosed amount.[16][17]
- In 2014, Fronde's Message Direct Platform in New Zealand for an undisclosed amount.[18]
- In 2014, SITMobile, in doing so, Soprano gained offices in Barcelona, Bucharest, Bogota, Medellin, São Paulo, Rio de Janeiro, and Santiago de Chile, after this acquisition, Soprano became the world's largest mobile enterprise messaging software company.[19]
- In 2020, SilverStreet, gaining offices in Malaysia, Thailand, Indonesia, Poland and The Netherlands
Awards[edit]
- In 2015, Soprano Design won the National Export Award for The ICT Sector[20]
- In 2016, Dr Favero won the EY East Australian Entrepreneur of the Year Award through his actions in Soprano[21]
- In 2016, Dr Favero, CEO of Soprano Design, was nominated for the EY Australian Entrepreneur of the Year Award through his actions in Soprano[22]
- In 2016, Soprano Design was a winner in the NSW Premier's Export Awards[23]
- In 2018, Soprano Design won NSW Premier's Export Award for Innovation[7]
References[edit]
- ↑ "Search Results - Organisations and Business Names". connectonline.asic.gov.au.
- ↑ https://www.bloomberg.com/profile/company/1188131D:AU/. Missing or empty
|title=(help)[dead link] - ↑ "Soprano set to sing IPO song". www.theaustralian.com.au. August 15, 2019.
- ↑ "About - Soprano Design". www.sopranodesign.com. January 15, 2019.
- ↑ "Subscribe to The Australian | Newspaper home delivery, website, iPad, iPhone & Android apps". www.theaustralian.com.au.
- ↑ "Subscribe to The Australian | Newspaper home delivery, website, iPad, iPhone & Android apps". www.theaustralian.com.au.
- ↑ 7.0 7.1 7.2 "The Australian - Business Review: Message Media, Soprano Design cautious about floating". Blackpeak Capital. January 23, 2017.
- ↑ "Soprano Design expands capabilities of SOPRANO GAMMA enterprise mobile messaging technology - Media Releases". Computerworld.
- ↑ "2014 Indonesia | APICTA". www.apicta.org.
- ↑ "Soprano Design expands capabilities of SOPRANO GAMMA enterprise mobile messaging technology". Newsmaker.
- ↑ "Subscribe to The Australian | Newspaper home delivery, website, iPad, iPhone & Android apps". www.theaustralian.com.au.
- ↑ "Freedom Insurance, Soprano Design front small-cap investors". Australian Financial Review. August 28, 2016.
- ↑ "Telstra Integrated Messaging from Telstra Enterprise". Telstra Enterprise.
- ↑ Draay, Richard van der (March 12, 2019). "SYDNEY'S SOPRANO DESIGN CRACKS PHILIPPINES ENTERPRISE MESSAGING MARKET WITH KEY MOBILE OPERATOR PARTNERSHIP". telecomtimes.com.au.
- ↑ "Soprano Announces Strategic Partnership with Leading Philippines Mobile Network Operator Smart Communications - Soprano Design". www.sopranodesign.com. March 19, 2019.
- ↑ GmbH, finanzen net. "Soprano Design Subsidiary Achieves Vendor OSPAR Attestation by the Association of Banks in Singapore | Markets Insider". markets.businessinsider.com.
- ↑ "Robin Ng - Soprano Design". www.sopranodesign.com.
- ↑ "Soprano acquires Fronde's Message Direct". ARN.
- ↑ "Soprano Design acquires SITmobile to form world's largest mobile enterprise messaging software company for mobile network operators - Media Releases - IDG Communications - Australia". www.idg.com.au.
- ↑ "2015 winners - Australian business success stories - Australian Export Awards". www.exportawards.gov.au.
- ↑ "Soprano founder recognised in prestigious EY award - Soprano Design". www.sopranodesign.com.
- ↑ "EY Entrepreneur Of The Year 2016 Australia - Eastern Region - Richard Favero, Soprano Design" – via www.youtube.com.
- ↑ "2016 Winners of Premier's NSW Export Awards - Australian Export Awards". www.exportawards.gov.au.
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