SplitMetrics is a developer of software solutions for mobile marketing and analytics that was founded in 2014 by Max Kamenkov and Eugene Nevgen.
SplitMetrics provides products and services aimed at app store optimization on the App Store and Google Play. SplitMetrics solutions are designed for mobile publishers to increase app visibility on app stores, improve conversion rates and increase ROI.
SplitMetrics has developed two products for mobile app marketing: SearchAdsHQ and SplitMetrics. SearchAdsHQ is a platform for Apple Search Ads campaign management and optimization. The platform's features complement the functionality of Apple Search Ads: analytics, in-app actions tracking, bulk keyword management and auto-rules.
SplitMetrics is a tool for mobile publishers, game developers in particular, to improve conversion rates through A/B testing of app store product pages.
SplitMetrics products are utilized by world-famous companies: Wargaming, Rovio, Google, Invoice Simple, MSQRD, Reddit, Flo and others.
Educational initiatives and research
- SplitMetrics. Crunchbase
- Best ASO Tools for 2019
- 16 APP Store Optimizations Tools. Growth Hacking Blog
- Splitmetrics Test Provides Insight into the Potential Effectiveness of App Store Search Ads. Incipia
- Digital Future invests in Splitmetrics Inc., an app store marketing powerhouse. Digital Future
- List of SplitMetrics Two Funding Rounds. Crunchbase
- SearchAdsHQ description
- SplitMetrics description
- How Can Non-Tech Companies Compete In The Digital Age?. Forbes
- How Angry Birds publisher Rovio maximizes organic installs via A/B testing, VentureBeat
- Apple Search Ads Course
- SplitMetrics Issues Most Insightful Apple Search Ads Report in 2019. Mobile Marketer
- Apple Search Ad exact match keywords account for 40% of app keywords. Business of Apps
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