From EverybodyWiki Bios & Wiki

SplitMetrics is a developer of software solutions for mobile marketing and analytics that was founded in 2014 by Max Kamenkov and Eugene Nevgen.[1]

SplitMetrics provides products and services aimed at app store optimization[2] on the App Store and Google Play. SplitMetrics solutions are designed for mobile publishers to increase app visibility on app stores,[3] improve conversion rates[4] and increase ROI.


SplitMetrics raised funding[5] in two seed rounds in 2015 and 2018.[6]


SplitMetrics has developed two products for mobile app marketing: SearchAdsHQ[7] and SplitMetrics.[8] SearchAdsHQ is a platform for Apple Search Ads campaign management and optimization. The platform's features complement the functionality of Apple Search Ads: analytics, in-app actions tracking, bulk keyword management and auto-rules.

SplitMetrics is a tool for mobile publishers, game developers in particular,[9] to improve conversion rates through A/B testing of app store product pages.


SplitMetrics products are utilized by world-famous companies: Wargaming, Rovio,[10] Google, Invoice Simple, MSQRD, Reddit, Flo and others.

Educational initiatives and research[edit]

Apart from software development, SplitMetrics develops training courses[11] and other educational materials.[12]

The company also releases reports[13] on Apple Search Ads best practices.[14]


This article "SplitMetrics" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:SplitMetrics. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.