SplitMetrics
SplitMetrics is a developer of software solutions for mobile marketing and analytics that was founded in 2014 by Max Kamenkov and Eugene Nevgen.[1]
SplitMetrics provides products and services aimed at app store optimization[2] on the App Store and Google Play. SplitMetrics solutions are designed for mobile publishers to increase app visibility on app stores,[3] improve conversion rates[4] and increase ROI.
History[edit]
SplitMetrics raised funding[5] in two seed rounds in 2015 and 2018.[6]
Products[edit]
SplitMetrics has developed two products for mobile app marketing: SearchAdsHQ[7] and SplitMetrics.[8] SearchAdsHQ is a platform for Apple Search Ads campaign management and optimization. The platform's features complement the functionality of Apple Search Ads: analytics, in-app actions tracking, bulk keyword management and auto-rules.
SplitMetrics is a tool for mobile publishers, game developers in particular,[9] to improve conversion rates through A/B testing of app store product pages.
Clients[edit]
SplitMetrics products are utilized by world-famous companies: Wargaming, Rovio,[10] Google, Invoice Simple, MSQRD, Reddit, Flo and others.
Educational initiatives and research[edit]
Apart from software development, SplitMetrics develops training courses[11] and other educational materials.[12]
The company also releases reports[13] on Apple Search Ads best practices.[14]
References[edit]
- ↑ SplitMetrics. Crunchbase
- ↑ Best ASO Tools for 2019
- ↑ 16 APP Store Optimizations Tools. Growth Hacking Blog
- ↑ Splitmetrics Test Provides Insight into the Potential Effectiveness of App Store Search Ads. Incipia
- ↑ Digital Future invests in Splitmetrics Inc., an app store marketing powerhouse. Digital Future
- ↑ List of SplitMetrics Two Funding Rounds. Crunchbase
- ↑ SearchAdsHQ description
- ↑ SplitMetrics description
- ↑ How Can Non-Tech Companies Compete In The Digital Age?. Forbes
- ↑ How Angry Birds publisher Rovio maximizes organic installs via A/B testing, VentureBeat
- ↑ Apple Search Ads Course
- ↑ AppGrowthLab
- ↑ SplitMetrics Issues Most Insightful Apple Search Ads Report in 2019. Mobile Marketer
- ↑ Apple Search Ad exact match keywords account for 40% of app keywords. Business of Apps
This article "SplitMetrics" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:SplitMetrics. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
