Spoon University
Spoon University is an online publication and organization. Its content is written and produced by over 7,000 contributors at over 250 college campus chapters[1]. Its target audience includes college students and young adults. Over seventy percent of their viewers are female[2]. It was founded in 2012 by Mackenzie Barth and Sarah Adler during their third year at Northwestern University while living in their first apartment[3].
Historical Background[edit]
In 2012 Mackenzie and Sarah, CEOs and cofounders, created Spoon University as an easy way for busy students to engage with one another and share/gather ideas and knowledge about food. The site revolves around anything and everything food. Whether it be recipes, cooking tips, restaurant suggestions, nutritional information or important people in the food world. Spoon soon grew from just Barth and Adler to a one-hundred-person organization at Northwestern University. As word of Spoon spread, universities all over the country wanted to get involved and start their own chapters. Currently, there are over 250 chapters located around the global, all with their own hierarchy of an editor in chief, a marketing director, a photo director and contributors. As of 2016 the site generated around four million unique views per month, a major increase from 200,000 in February of 2015[2]. With the increased popularity, Mackenzie and Sarah moved to New York with the help of the Techstars accelerator program. They got money from investor, around two million dollars, and used it to employ people in order to further develop Spoon[4][5]. In 2016 Scripps Scripps Networks Interactive, now Discovery INC., who owns the Food Food Network, acquired Spoon University[6]. In 2018, cofounders Barth and Adler where listed on Forbes Magazine “30 under 30” under the media section. Spoon is currently valued at about 10 million dollars according to Forbes[7].
How to Feed Yourself: 100 Fast, Cheap, and Reliable Recipes for Cooking When You Don't Know What You're Doing[edit]
On December 4, 2018, Spoon University released their very first cookbook, How to Feed Yourself: 100 Fast, Cheap, and Reliable Recipes for Cooking When You Don't Know What You're Doing by Spoon University. The book includes 100 recipes, advice and tips on how to cook and eat “like an adult.” The recipes are tailored to fit the busy schedules of college students and young adults who may have limited resources. The recipes mainly include common foods that people most likely already have and require little prep/equipment. It shows how to transform ordinary foods into more appetizing and sophisticated dishes.[8]
Secret Sauce[edit]
Spoon University puts much attention on their contributors. It has ”Secret Sauce" which is a distinct copyrighted system that helps to educate Spoon University's thousands of contributors. It shows how to use SEO, write articles, promote, and take photos more effectively. It is also a site/resource for writers to look at their articles, statistics, and feedback.[2]
Press[edit]
Spoon University has been featured or mention on Entrepreneur, Business Insider, Tech Crunch,[1], Yyahoo, General Assemb, The Daily Meal, Food Republic, Boston Globe, [2], The Muse, Today, Watch, Adeo Interactive.
| Type of site | Online magazine |
| Created by | Mackenzie Barth and Sarah Adler |
| Website | http://spoonuniversity.com/ |
| Head Quarters | New York, New York |
| Commercial | Yes |
| Registration | Optional |
| Launched | 2012 |
| Current statues | Online/cookbook |
| Content liscense | Copyright |
References[edit]
- ↑ "2018 30 under 30: Media".
- ↑ 2.0 2.1 2.2 "How a media company founded by two 23-year-olds wants to take on the Food Network with an army of college students".
- ↑ "Spoon University - The food resource for our generation". spoonuniversity.com.
- ↑ "A media company founded by two 24-year-olds just raised $2 million to take on the Food Network with an army of college students".
- ↑ "Spoon U: Northwestern Magazine - Northwestern University". www.northwestern.edu.
- ↑ "Food Network Owner Acquires Millennial Food Hub Spoon University". 4 May 2017.
- ↑ "30 Under 30 2018: Media". Forbes.
- ↑ Noble, Barnes &. "How to Feed Yourself: 100 Fast, Cheap, and Reliable Recipes for Cooking When You Don't Know What You're Doing". Barnes & Noble.
Spoon University[edit]
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