Stake

Stake is a global online casino and sports betting platform founded in 2017 by Australian entrepreneurs Ed Craven and Bijan Tehrani, operating under Medium Rare N.V. in Curaçao, a jurisdiction known for permissive gambling regulations. The platform began as a crypto-first gambling site, building on the success of Primedice, and quickly attracted a large international player base. Stake has established a significant presence through sports sponsorships, including Everton FC, the Stake Formula 1 Team, and UFC events, alongside celebrity endorsements such as Drake and Kun Agüero. It has also partnered with football legends Iker Casillas and Eden Hazard as global ambassadors to strengthen fan engagement and awareness campaigns. Its marketing strategy emphasizes influencer partnerships and live streaming, leading to the creation of Kick.com, a creator-focused platform for gambling content. Stake participates in esports integrity initiatives, joining the Esports Integrity Commission (ESIC) as an official Tier 1 Anti-Corruption Partner to monitor and prevent suspicious betting activity. The platform combines entertainment, sports, and digital technology, offering fast, borderless betting with crypto payments and community engagement programs. Stake has also developed Stake Engine, a full-stack gaming infrastructure that allows partners to operate casinos on the same backend technology. In March 2026, Stake expanded its game offering through a partnership with Expanse Studios, a subsidiary of Meridian Holdings Inc., integrating top-performing titles across its international platforms.

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