Strategic hiring in digital marketing

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Strategic hiring in digital marketing is the identification and subsequent talent acquisition strategies that are based on the needs and objectives of a business. In the contemporary world, there is a huge demand for advertising skills and brand management, not to mention technical skills. The concept of strategic hiring is thus fundamental for the human resource managers, regardless of the business sector. Leaders find this process helpful when designing a strategy around acquisition of talent with the aim of meeting both current as well as future needs of the business.[1] Marketing specialists across the global sectors require content strategy experience as well as lead generation coupled with excellent analytical skills.

Strategic hiring is a process. For effectiveness of the process, it is imperative for the managers to follow every step of this process. Studies however have established that, the first stage of hiring strategic hiring process, job analysis, is normally neglected by a majority of managers in various organizations. This is mostly as a result of the common assumption that the incoming talent will normally possess requisite skills to execute their responsibilities effectively by following the performance criteria. Just because a position had been occupied before, the Human Resource managers normally find themselves neglecting the job analysis step. However, this should not be the case mainly because there is a possibility that a job that had previously been occupied may require some changes so as to fully meet the evolving needs of an organization or a sector. Most successful businesses find it easier to find the right candidate when they take time to extensively analyze the job they need to fill.[2][not in citation given]

Current trends in digital marketing[edit]

There is a common expectation among the hiring managers that the digital marketing talent in the future will come equipped with a combination of tech and creative skill sets. In most sectors, this has become the top trend.[3] The world is changing in terms of technology . Considering this, the employers ought to focus on the bigger picture and plan as well as hiring the right talents more than ever to help their organization compete effectively in their respective sectors. The digital marketers particularly are forced to employ new technologies such as marketing automation tools, data tracking as well as analytics so as to best comprehend, connect with, and ultimately convert the available consumers. In the coming years, the hiring managers anticipate the digital marketing talent to subsequently evolve and possess tech-based skills that are required so as to be able to utilize the current technologies effectively.[4]

Some of these expected changes have forces the executives of various firms to start shifting budgets away from the Information and technology departments towards their marketing teams. They are doing this so as to consequently hire digital marketing talent who have additional tech and skills specializations currently needed.[2]

In the past decade, one of the unanticipated Digital Marketing trend that have not been taken very seriously is the shift to prioritizing organic search over the paid search. As a result, content in the recent years has consequently become more significant than ever to the effective digital marketing strategies. The consumers in different sectors have become smarter about blocking the ads they do not want to see.[2]

Significance of strategic hiring in digital marketing[edit]

Traditional skill sets of the marketers are still significant. However, it is imperative for the hiring manager to adopt strategic hiring in hiring new talents. The extra tech-driven skills possessed by these talents are important if an organization is to realize the marketing goals it has set.[1] Strategic hiring ensures that the managers acquire the talents with extra tech-driven skills. In the contemporary world, these skills are typically the new norm in digital marketing and it is imperative for the prospective digital marketing talent to comply or risk being left behind.[3]

Because of the current trend of shift in prioritizing organic search over the paid search, the hiring managers are being forced to adopt strategic hiring when acquiring talents. This shift made marketers rely more heavily on attracting consumers via organic search. There is thus a high demand for the killer content. Strategic hiring ensures acquisition of talent that can subsequently produce this content.[5]

See also[edit]

  • Strategic human resource planning
  • Personnel selection
  • Human resource management


  1. 1.0 1.1 Understanding digital marketing: marketing strategies for engaging the digital generation. (2014) Choice Reviews Online, 52(05), 52-2647-52-2647.
  2. 2.0 2.1 2.2 Redding, Shane (2015-04-01). "Can marketing automation be the glue that helps align sales and marketing?". Journal of Direct, Data and Digital Marketing Practice. 16 (4): 260–265. doi:10.1057/dddmp.2015.27. ISSN 1746-0174.
  3. 3.0 3.1 Kleindl, A. (2001) Strategic electronic marketing: Managing e-business. Cincinnati, Ohio [u.a.: SouthWestern College Publishing.
  4. Chng, M, and ASEAN. (1986) Effective mechanisms for the enhancement of technology and skills in Singapore. Singapore: ASEAN Secretariat.
  5. Henry, J, In McPherson, A., In Pincus, M, and In Abraham, N. (2011) Henry's clinical diagnosis and management by laboratory methods. Philadelphia, PA: Elsevier/Saunders.

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