Strider
 | |
| Private | |
| ISIN | 🆔 |
| Industry | Digital marketing |
| Founded 📆 | February 2, 2008 |
| Founder 👔 | Ryan Freeman, Janis Freeman |
Area served 🗺️ | |
| Products 📟 | PerfectFit Patient Finder, PerfectFit Ads, Florist 2.0 |
| Services | SEO, Digital Advertising, Web Development, Marketing Automation, Ecommerce Solutions, Local Search Marketing |
| Members | |
Number of employees | |
| 🌐 Website | striderseo |
| 📇 Address | |
| 📞 telephone | |
Strider (legally operating as Strider Inc., Strider LLC, Strider Media, or Strider SEO) is a privately held digital marketing agency headquartered in Toronto, Ontario, Canada, with additional operations in Wilmington, Delaware, United States. The company specializes in online marketing for small and mid-sized businesses, particularly in sectors such as healthcare, law, retail floristry, non-profits, and e-commerce.
History
Strider's origins date back to 1994, when co-founders Ryan Freeman and Janis Freeman began working in online marketing, business consulting, and digital services. The agency was formally incorporated as Strider on February 2, 2008.[1]
Ryan Freeman, a fifth-generation member of Martin's, The Flower People, used his industry background to help position Strider as a digital marketing leader within the floral sector.[2]
Services
Strider offers a wide range of digital marketing services, including:[3]
- Search Engine Optimization (SEO): Local and national SEO campaigns designed to improve organic visibility and rankings.
- Pay-Per-Click Advertising: Managed campaigns on platforms such as Google Ads, Meta, and others.
- Web Development: Custom websites with e-commerce functionality, responsive design, and integration with CRM platforms.
- Marketing Automation: Email marketing, lead generation, and automated nurturing using certified platforms.
- E-commerce Solutions: Custom solutions that combine online shopping, social selling, and user experience optimization.
- Local Search Marketing: Reputation management, local listings, and review optimization strategies.
Products
Strider has developed proprietary digital tools tailored for niche industries:
- PerfectFit Patient Finder: A lead generation product designed for healthcare providers.
- PerfectFit Ads: A performance-focused advertising solution for local businesses.
- Florist 2.0: A specialized platform for retail florists offering website development, SEO, customer retention tools, and seasonal logistics support.
In 2023, Strider announced a suite of AI-powered tools aimed at helping florists automate customer engagement, scheduling, and marketing outreach.[citation needed]
Industry Focus
Strider is recognized as one of the few digital marketing firms with a long-standing focus on the floral industry. Through its Florist 2.0 platform and previously operated division Strider Media, the company worked closely with independent florists and floral retailers.[3]
From 2015 to 2018, Strider operated Canadian Florist Magazine and hosted the Canadian Florist Business Forum.[citation needed]
Recognition
- Bruce Clay International SEO Contest Winner (2008) – Recognized for excellence in international SEO.[citation needed]
- Great Lakes Floral Association Award (2018) – Honored for contributions to the advancement of the floral industry.[citation needed]
- Google Partner Agency – Recognized by Google for performance in advertising and client growth.[3]
- Semrush Agency Partner – Certified partner recognized by Semrush for marketing expertise.[1]
See also
References
- ↑ 1.0 1.1 "Strider". SEMrush Agency Partners. Retrieved 2025-08-08.
- ↑ "Strider – Digital Main Street Vendor Profile". Digital Main Street. Retrieved 2025-08-08.
- ↑ 3.0 3.1 3.2 "Strider SEO – About Us". Strider SEO. Retrieved 2025-08-08.
