Sujata
Sujata Appliances
Sujata Appliances[1] is an Indian home appliance brand based out of Delhi[2], owned and manufactured by Mittal Electronics, a company established in 1979 by Shri Brijmohan Mittal[3]. Launched at a time when Indian engineering and manufacturing were still developing, the brand set out to design and produce world-class appliances entirely in India. Sujata [4]first gained prominence through its mixer grinders, which became widely used in Indian households due to their durability, performance, and value. Over time, the company expanded its offerings to include fans [5]and other home appliances.
Mittal Electronics attributes its growth to a strong focus on engineering excellence, continuous product development, and innovation in manufacturing technology. Today, Sujata products are sold in more than 18 countries, reflecting the company’s expanding global presence and its commitment to the “Make in India[6]” mission.
Mission
Sujata aims to deliver high-quality appliances at accessible prices, offering strong value and dependable performance. The company emphasizes design, quality, productivity, safety, and ongoing technological advancement in its product line.
Vision
The brand seeks to be recognized as a leading and trusted home appliance manufacturer, offering a wide and innovative range of reliable products.
Leadership
Shri Brijmohan Mittal – Founder
Shri Brijmohan Mittal founded Sujata with the objective of building high-quality products within India at a time when global standards were difficult to match. His leadership established the foundation for the company’s focus on precision engineering and domestic manufacturing.
Akhil Aggarwal – Partner
Mr Aggarwal highlights the brand’s commitment to uncompromising quality, advanced technology, and reliable materials, which have contributed to Sujata’s long-term performance in the market.
Atul Mittal – Partner
Mr Mittal emphasizes Sujata’s procedural and manufacturing standards, including precision machinery sourced from leading global engineering companies and adherence to stringent industry norms.
Amul Aggarwal – Partner
Aggarwal notes the company’s focus on innovation, citing advancements such as dual ball-bearing motor design, improved filter technology for juicing, and enhanced product components, many of which later became standard in the category.
Anil Mittal – Partner
Mittal stresses the company’s strict quality control processes, including extensive component testing and product verification, which he attributes to Sujata’s reputation for reliability and long product life.
References
- ↑ "Sujata Appliances - Crunchbase Company Profile & Funding". Crunchbase. Retrieved 2025-11-21.
- ↑ "Delhi", Wikipedia, 2025-11-21, retrieved 2025-11-21
- ↑ "Brij Mohan Mittal - Founder @ Sujata Appliances - Crunchbase Person Profile". Crunchbase. Retrieved 2025-11-21.
- ↑ "Sujata". THE ORG. Retrieved 2025-11-21.
- ↑ "Sujata electrifies metro streets with bus wrap campaign | Media4Growth". 2025-05-28. Retrieved 2025-11-21.
- ↑ "'If China is copying us…': Video of fake Sujata food processors in Chinese factory goes viral". The Economic Times. 2025-08-29. ISSN 0013-0389. Retrieved 2025-11-21.
This article "Sujata" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Sujata. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
