Super Bowl XXVII halftime show
Template:Infobox halftime show
The Super Bowl XXVII halftime show took place on January 31, 1993, at the Rose Bowl,(Pasadena, California), as part of Super Bowl XXVII. It featured American singer Michael Jackson. The halftime show was broadcast on NBC.This halftime performance increased the TV ratings by a significant amount.And It has been claimed to be one of the most watched events in American television history with 90 million viewers.[1]Jackson's performance started the NFL's trend of signing top acts to appear during the Super Bowl to attract more viewers and interest.[2]
Background[edit]
After Super Bowl XXVI, where a special episode of In Living Color, broadcast by future NFL broadcaster Fox during the game's halftime period, successfully attracted viewers away from the Super Bowl telecast on CBS (with viewership falling by 22% over halftime), the NFL began the process of heightening the profile of the halftime show in an effort to attract mainstream viewers. Radio City Productions, who would produce the halftime show, attempted to court Michael Jackson to serve as the headline act by meeting with him and his manager Sandy Gallin. After three failed negotiations, one having asked the NFL for a fee of $1 million, Jackson's management agreed to allow him to perform at Super Bowl XXVII.[3][4][5]
Although the league does not pay appearance fees for Super Bowl halftime performers, the NFL and Frito-Lay agreed to donate $100,000 to the Heal the World Foundation—a charity that was founded by Jackson, as well as commercial time to air an appeal for the foundation's Heal L.A. campaign, which aimed to provide health care, drug education, and mentorship for Los Angeles youth, particularly children affected by the aftermath of the 1992 Los Angeles riots.[6][3][7]
Performance[edit]
Jackson started his halftime performance by first appearing at the top of the stadium (a body double).Jackson then rocketed from center stage and stood completely still and silent for almost two minutes before beginning his performance[8].Jackson's Performance included a medley consisting of "Jam" (with the beginning of "Why You Wanna Trip On Me"), "Billie Jean" and "Black or White". The finale featured an audience card stunt, a video montage showing Jackson participating in various humanitarian efforts around the world, and a choir of 3,500 local Los Angeles area children singing "We Are the World", later joining Jackson as he sang his single "Heal the World".
Commercial reception[edit]
The halftime show was a major success, marking the first time in Super Bowl history that ratings increased between halves during the game.[4]. And It has been claimed to be one of the most watched events in American television history with 90 million viewers.This performance helped Jackson's latest album Dangerous rose 90 places in the album chart.[9]
Set list[edit]
The following songs were performed during the halftime show:
- "Jam
- "Billie Jean"
- "Black or White"
- "We Are the World" (children's choir)
- "Heal the World"
References[edit]
- ↑ https://mobile.nytimes.com/2009/06/30/sports/football/30sandomir.html?referer=https://www.google.co.in/
- ↑ http://www.nfl.com/videos/nfl-super-bowl/0ap3000000633656/Michael-Jackson-changes-the-Super-Bowl-halftime-show
- ↑ 3.0 3.1 Sandomir, Richard (June 30, 2009). "How Jackson Redefined the Super Bowl". The New York Times. Retrieved February 1, 2013.
- ↑ 4.0 4.1 "Goal of spectacle colors NFL's thinking about Super Bowl halftime show". Chicago Tribune. February 6, 2011. Retrieved January 30, 2013.
- ↑ Weinstien, Steve. "Fox Tackles Super Bowl With Sly Plan : Television: The 'rebel network' hopes to siphon off viewers from CBS with a halftime show of its own featuring the gang from 'In Living Color.'". Los Angeles Times. Retrieved 15 November 2016.
- ↑ "Heal the Kids : Rebuilding: Michael Jackson announces a $1.25-million program to help children in riot-torn areas. Drug education, immunizations and mentor services will be provided". Los Angeles Times. Retrieved 26 January 2017.
- ↑ Pabst, Georgia (1993-02-08). "Jackson's Foundation Aimed At Helping Children". The Seattle Times. Retrieved 2009-08-12.
- ↑ https://www.bbc.com/news/amp/entertainment-arts-38858289
- ↑ Campbell, 1995, pp. 14–6.
Template:Super Bowl halftime shows
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