Sur Nutrition
| Private | |
| ISIN | 🆔 |
| Industry | Health and wellness |
| Founded 📆 | 2017 |
| Founder 👔 | |
| Headquarters 🏙️ | , , United States |
Area served 🗺️ | Worldwide |
| Members | |
Number of employees | |
| 🌐 Website | sur |
| 📇 Address | |
| 📞 telephone | |
Sur Nutrition is an American company that produces plant-based dietary supplements and nutrition products.[citation needed] Founded in 2017, the company operates under the domain name sur.co and markets its products primarily to endurance athletes and active consumers.[citation needed]
History
Sur Nutrition was founded in 2017 by members of the Van Drunen family.[citation needed]
In 2017, the company launched AltRed under the name Sur PhytoPerformance.[citation needed] AltRed is a phytonutrient supplement that uses a patented process to isolate betalain compounds from beet pigment.[1] According to Bicycle Retailer, clinical studies conducted at the University of California, Davis reported statistically significant improvements in endurance performance and recovery markers, including heart rate and perceived exertion, among runners and triathletes using the supplement.[1] AltRed has received third-party certifications from NSF Certified for Sport[2] and Informed Choice Trusted by Sport,[3] indicating that the product has been tested under the standards of those certification programs.
Regulatory framework
As a dietary supplement company operating in the United States, Sur Nutrition's products are regulated under the Dietary Supplement Health and Education Act of 1994 (DSHEA).[4] Under the Act, dietary supplements are not subject to premarket approval by the U.S. Food and Drug Administration (FDA) for safety or effectiveness before they are marketed.[4] Some Sur Nutrition products, including AltRed, have obtained third-party certifications such as NSF Certified for Sport and Informed Choice Trusted by Sport.[5][6]
See also
References
- ↑ 1.0 1.1 "New supplement for endurance athletes contains plant-based betalains". bicycleretailer.com. Retrieved 29 July 2026.
- ↑ "AltRed Product Details". nsfsport.com. Retrieved 29 July 2026.
- ↑ "Certified Product – AltRed". sport.wetestyoutrust.com. Retrieved 29 July 2026.
- ↑ 4.0 4.1 "Information for Consumers on Using Dietary Supplements". fda.gov. 9 June 2025. Retrieved 29 July 2026.
- ↑ "AltRed Product Details". nsfsport.com. Retrieved 29 July 2026.
- ↑ "Certified Product – AltRed". sport.wetestyoutrust.com. Retrieved 29 July 2026.
External links
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