Sweetheart

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Sweetheart

Broadcast area	United States (main feed) United Kingdom, Canada, Japan, South Korea, Hong Kong, Australia, Taiwan, Singapore, Philippines (via satellite feed)
Branding	Sweetheart
First air date	1993
Format	Soft AC
Language(s)	English
Class	A, B, C
Former frequencies	740 kHz / 620 kHz (on AM band) (1977-1993)
Operator	Edwin G. Cruz (Former Station Manager and Management) (early 1977-June 30, 1996) Sir. Michael Santos (Former Station Manager and Management) (July 8, 1996 - July 31, 2022) Mark Siena (Full-time Station Manager & Management w/ Main Programming) (November 7, 2022-present)
Owner	Enhanced Media Broadcasting Systems Inc.

Search Sweetheart on Amazon.

Sweetheart was an internet radio station, the station was currently its online through worldwide for broadcast via satellite areas which covered the worldwide station, Sweetheart currently its watch/listen live streaming platforms via YouNow, Twitch and YouTube due to copyright infringement, also social media users including Facebook, Twitter, Instagram and TikTok which livestream the programs without music (due to copyright infringement) and uploaded the local vlogs also guesting the program the station, The station was operates to regular broadcast hours (with sign off hours every Sunday from 12mn until signed on at 5:45 pm when continues to playing music before onwards of Monday) which ceased its 24/7 operations after scrapped its Sunday programming.

Sweetheart was became to number one of the easy-listening internet radio station for worldwide, which ranks from November 2019 to February 2020, Most of the avid listeners are 5–25 years of age.

The station will available regions via satellite feed only including United Kingdom, Australia, Canada, Japan, South Korea, Hong Kong, Singapore, Taiwan and Philippines, however, at some regions will banned including Iran, Russia, Ukraine, North Korea and China did not broadcasting feed via satellite nationwide during to streaming ban, Since banned our streaming platforms, all users would using VPN or proxy and keep listening to the radio station also access to geo-blocking without blocked using VPN or proxy, would listen to free streaming without pay for another subscription fee, well main broadcast station feed of United States.

History

1977-1993: P.S.R. / Lite Rock Radio

The station was established in early 1977 since no internet radio that year, which carrying its news/talk radio station called P.S.R.: Public Service Radio when 740 kHz on AM band, when aired its first program called Morning News during to delay airtime, In October 1984, later moved to 620 kHz but now owned the sister stations, it was rebranded as Lite Rock Radio which reformatted with Lite Rock format, but some AM stations called P.S.R. when continues to air for 740 kHz from AM band also became that second sister station since late 1980s, the company but since moving to internet radio station in 1993 but no transiton for FM band due to unpaid license once more, However, which lasted to 10 years until goes off the air in 1993.

1993-1997: POP! Radio

In 1993, it was reformatted as POP! (without "Radio" name) which played to pop music through its existence.

In mid-1996, POP! but shortening to name as POP! Radio, when shifted the dance-pop format (when carried the pop music).

In December 1996, the station's management will decided that goes off the air until 1997 which new reformat the station due to low ratings, after 10 years, POP! Radio's finally bids farewell but thanks its wonderful listeners for past to 13 years on air, but last on-air onboard until April 5, 1997, which played for last song before signed off the air would return the airwaves only before rebranding the station.

On April 6, 1997, the station signed off for the last time, when played last song before midnight.

1997-present: Sweetheart Radio

On April 6, 1997, at 4:52 am, the station rebranded as Sweetheart Radio, with slogan "Smooth Ever Best", it began played to smooth jazz format when playing relaxing mood and upbeat music within 80s and 90s playlist, at well playing all-female songs every Sundays, both oldest music artists like Sade, Basia, Swing Out Sister and Lisa Stansfield etc, including weekly programs like Yesterday Classics and Sunday at the Memories, However, the station carried to "strategy" said in the format.

On February 14, 2000, during to Valentine's Day, Sweetheart was switched to Soft AC format, at best known playing mala-Easy Rock songs that time, also included these weekly programs like No More Lonely Hearts, Wednesday Hardcore and Greatest Saturday when played top-of-the-hour songs, with longest-lived ever slogan as "Less Talk, More Music", In mid-2007, the station with new 2nd tagline "Never Hit Ever".

In 2017, the station celebrated its 20th anniversary entitled "Thank you for 20 Years", with new tagline called "Your Station, The Best Music Station", Then, it became to Number One Radio Station in the country.

On December 24, 2021, due to Christmas Eve, the station would that underwent to rebranding from Sweetheart Radio to Sweetheart which starting to January 3, 2022, but dropped the "Radio" name, Meanwhile, the station was fully automated until December 27, 2021 which rebranding the station.

On January 3, 2022, Sweetheart Radio was changed its name to Sweetheart when dropped the "Radio" name, the slogan as "Good Vibes For The Music" that year.

On October 1, 2023, Sweetheart Radio was launched the Sunday program called Sunday at the Memories which played to lite rock music (including oldies, pop hits, FRC or Folk Rock & Country, easy listening love songs and upbeat hits with Slow Rock Ballads etc) (during to Lite Rock Radio era) also no DJs only every Sundays, also added its songs included to No More Lonely Hearts, Wednesday Hardcore and Greatest Saturday's playlist after program blocks are ended due to pandemic, However, the currently best largest music hits format just like "masa" style, Sunday at the Memories is a playing latest hits up to 70s, 80s and the 90s playlist every Sunday which similar the playlist of Lite Rock Radio era, The Sunday at the Memories program every Sunday from to 6:00 am to 6:00 pm onwards before playing regular playlist during nights, later in March, was added its DJs every weekends while playing automated music (expect to the mainly Easy Rock playlist) from 10am to 2pm due to programming extension, DJ Mark is moved to 2pm-6pm timeslot every Saturday, at some upbeat songs when moved becoming the short-lived program, Yesterday Classics, However, the pre-programming once again when Sunday playlist unofficially scrapped its Sunday airtime programming, when goes to regular broadcast hours but ceased its 24/7 operations, at some former programs (Wednesday Hardcore and Greatest Ssturday) were returned to the same schedule after pandemic.

In 2024, the station with 2nd slogan known "Your Sweetheart, Music For Life".

Slogans

As P.S.R.

• Your Public Service Radio Station (1977-1994)
• Best Your Public Service (1994-1995)

As Lite Rock Radio

• Your Lite Rock Radio, your easy hits (1984-1988)

• Lite Rock In The Best Music (1988-1991)

• Fresh Your Music (1991-1993)

As POP!/POP! Radio

• POP! to POP! (1993-1996)

• Best Your POP! Music (1996-1997)

As Sweetheart Radio/Sweetheart

• Smooth Ever Best! (1997-2000)

• Less Talk, More Music (2000-2022)
• Never Hit Ever (2007-2008)
• Your Station, The Best Music Station (during 10th anniversary) (2017)

• Your Easy-Listening Hits (1st slogan) (2019-2022)

• Good Vibes For The Music (2022-present)
• Your Sweetheart, Music For Life (2nd slogan) (2024-present)

Controversy

Trademark infringement

In March 2013, iHeartRadio was filled an trademark infringement case against to the media company, EMBS Inc. (or Enhanced Media Broadcasting Systems Inc.), would rebranding as Heart FM (later changed its name to Sweetheart Radio until April 2013) who unsupervised that without permission the company also said brand by Heart FM but damaged almost loss to $382,860 for a two month after ended its parent company then among subsidiaries, The case was upheld on June 2014, but stopped its trademark for rebranding the station who once than terrified that controversial issue but now case closed to controversial trademark infringement.

In 2021, the trademark infringement controversial case was now officially closed after completed to the court.

Compilation albums

• Year of the Gentleman (Def Jam Recordings, 2008)
• Full Circle (Arista Records, 2002)
• Daydream (Columbia Records, 1995)
• Secrets (LaFace Records, 1996)
• The Best of Sixpence None the Richer (Squint Entertainment, 2004)
• Hannah Montana: The Movie (soundtrack only, Walt Disney Records, 2009)
• One of the Boys (Capitol Records, 2008)
• Breakaway (RCA Records, 2004)
• Let Go (Arista Records, 2002)
• Brand New Eyes (Fueled by Ramen, 2009)
• Jagged Little Pill (Maverick Records and Reprise Records, 1995)

References

This article "Sweetheart" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Sweetheart. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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