Swoveralls
| Private | |
| ISIN | 🆔 |
| Industry | Apparel, Direct-to-consumer |
| Founded 📆 | 2017 |
| Founder 👔 | Kyle Bergman |
Area served 🗺️ | |
| Products 📟 | Sweatpant overalls |
| Members | |
Number of employees | |
| Parent | The Great Fantastic LLC |
| 🌐 Website | swoveralls |
| 📇 Address | |
| 📞 telephone | |
Swoveralls is an American direct-to-consumer apparel company that designs and sells sweatpant overalls, a hybrid garment combining French terry sweatpant fabric with the bib-and-strap construction of traditional overalls. Founded in 2017 by Kyle Bergman, the company operates under The Great Fantastic LLC and is based in Brooklyn, New York City.[1]
History
Founding
Kyle Bergman, a Drexel University graduate and former associate buyer at Bloomingdale's, conceived the idea for sweatpant overalls after searching for the product online and discovering it did not exist in a commercially available form for men.[1] Bergman used Google's keyword planner tool to identify that approximately 500 people per month were searching for "sweatpant overalls," which he interpreted as a market opportunity.[2] Drawing on experience from positions at Bloomingdale's and Birchbox, Bergman developed the product and established manufacturing relationships.[1]
The company sold its first pair of Swoveralls in September 2017.[2]
Crowdfunding
In June 2018, Swoveralls launched a Kickstarter campaign for an upgraded version of the product, Swoveralls 2.0, featuring additional color options and design improvements. The campaign raised $75,461 against a $10,000 goal.[3] A subsequent Indiegogo campaign raised an additional $108,396.[3]
Shark Tank appearance
Bergman appeared on Season 10, Episode 20 of the ABC television series Shark Tank, which aired on April 21, 2019.[1][4] He sought $150,000 in exchange for 15% equity, valuing the company at $1 million. At the time of filming, Swoveralls had generated approximately $230,000 in total sales through Amazon and direct-to-consumer channels.[3] The panelists expressed skepticism about the product's long-term viability, and Bergman left without securing a deal.[1][3]
The appearance generated significant exposure for the brand. Bergman stated that the company's website received approximately 13,000 visitors on the night the episode aired and over 60,000 in the following week.[1] Bustle reported a 1,500% increase in sales following the broadcast.[4]
Post-Shark Tank growth
Following the television appearance, Bergman expanded the product line to include shorts and children's sizes. The company also introduced a micro-crowdfunding platform called "The Comfy Lab" on its website, allowing customers to pre-order limited edition designs to reduce inventory risk.[3]
During the COVID-19 pandemic, the company began manufacturing and selling face masks.[3] By late 2023, the company had reached approximately $4 million in annual revenue, according to industry tracking sources.[5] The company has remained bootstrapped and has not raised outside institutional capital.[5]
As of 2026, Swoveralls products are sold through the company's website and Amazon.
Products
The company's primary product is a unisex sweatpant overall made from a blend of organic cotton, recycled polyester, and spandex.[6] Features include adjustable straps, a zipper fly, six pockets including a hidden zippered interior pocket, and jogger-style cuffs.[6] The brand offers sizing from XXS to 4XL.[7]
The product line has expanded to include children's versions.[3]
Corporate responsibility
The company has also supported Urban Pathways and the Israel Lacrosse Association.[3]
Reception
Fatherly described the product as an alternative to traditional weekend casual wear, noting that it eliminates the tradeoff between comfort and style.[6] Bustle characterized Swoveralls as suitable for both lounging and social outings.[4]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 Staff (May 3, 2019). "Drexel grad Kyle Bergman's 'Swoveralls' on Shark Tank". The Triangle. Drexel University. Retrieved February 20, 2026.
- ↑ 2.0 2.1 "How solving a personal problem led to starting a $30k/month brand". My Brand Journey. July 3, 2020. Retrieved February 20, 2026.
- ↑ 3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 "Swoveralls Shark Tank Update". Shark Tank Blog. Retrieved February 20, 2026.
- ↑ 4.0 4.1 4.2 Ackerman, Courtney (April 25, 2019). "Swoveralls Combine Overalls & Sweatpants - What More Do You Need?". Bustle. Retrieved February 20, 2026.
- ↑ 5.0 5.1 "Swoveralls Shark Tank Update 2026". Shark Tank Recap. January 7, 2026. Retrieved February 20, 2026.
- ↑ 6.0 6.1 6.2 "Swoveralls Are Comfortable Sweatpant Overalls for Men". Fatherly. May 9, 2019. Retrieved February 20, 2026.
- ↑ Cite error: Invalid
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External links
Category:Clothing brands of the United States
Category:Companies based in Brooklyn
Category:Direct-to-consumer brands
Category:Clothing companies established in 2017
Category:2017 establishments in New York City
Category:Shark Tank (American TV series)
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