Synozur Alliance
| File:Synozur Alliance Logo.png | |
| Private | |
| ISIN | 🆔 |
| Industry | Management consulting Business transformation AI & digital strategy |
| Founded 📆 | 2023 |
| Founder 👔 | Michelle Caldwell |
Area served 🗺️ | |
| Services | Strategic transformation AI strategy & design Go‑to‑market transformation Experience transformation |
| Members | |
Number of employees | |
| 🌐 Website | https://www.synozur.com |
| 📇 Address | |
| 📞 telephone | |
The Synozur Alliance is a privately held, woman-owned management consulting and strategic advisory firm headquartered in Bothell, Washington, United States. Founded in 2023, the company provides consulting services focused on business transformation, digital modernization, artificial intelligence strategy, and organizational change, with a particular focus on the Microsoft 365 and Microsoft Copilot ecosystems.[1][2]
History
Synozur was founded in 2023 by Michelle Caldwell, a former executive at Avanade and a Microsoft Most Valuable Professional (MVP).[3] Caldwell serves as the firm's chief executive officer.[3]
In 2024, the firm was joined by Chris McNulty, who had previously spent nearly ten years as Senior Director of Product Marketing for Microsoft 365, Viva, Syntex, Copilot, SharePoint Premium, OneDrive, SharePoint, Microsoft Teams and Stream at Microsoft, and serves as Synozur's chief technology officer and chief marketing officer.[4]
In 2025, McNulty was elected Vice Chair and Chair-Elect of the Association for Intelligent Information Management (AIIM) Board of Directors for 2026, alongside Jason Cassidy of Shinydocs as Board Chair and Candace McCabe of Walmart as Treasurer.[1]
Services
Synozur provides consulting services organized around four primary practice areas: organizational transformation, experience transformation, technology transformation, and go-to-market transformation.[5] The firm's technology practice emphasizes AI strategy, Microsoft 365 optimization, and Copilot deployment, using a maturity-model-based methodology to assess organizational readiness for artificial intelligence.[5]
The firm has been referenced in industry commentary on artificial intelligence readiness in nonprofit and association contexts. In a November 2025 AIIM publication, association technology executive Tori Miller Liu cited a Synozur-hosted podcast discussion involving Chris McNulty and Synozur analyst Andrew Borg as the source of a widely referenced statistic regarding AI usage and governance within nonprofit organizations.[2]
Software
Between 2025 and 2026, Synozur introduced a set of proprietary platforms intended to support its consulting engagements by operationalizing strategy, assessment, and execution frameworks.[6]
| Platform | Launch year | Description |
|---|---|---|
| Orion | 2025 | A suite of maturity-model assessments covering AI readiness, content and document management, knowledge management, and go-to-market readiness.[7] |
| Vega | 2025 | A company operating system platform integrating strategy, objectives and key results (OKRs), and execution workflows.[8] |
| Nebula | 2025 | A workshop platform designed for innovation and strategic planning sessions.[9] |
| Constellation | 2025 | A professional services firm management platform covering time tracking, expenses, project management, reporting, and invoicing.[10] |
| Orbit | 2026 | An AI platform for competitive intelligence, product management, and marketing campaign development.[11] |
| Zenith | 2026 | A Microsoft 365 governance and readiness platform designed for AI-era deployments.[12] |
Synozur's Orion maturity models are described as platform-agnostic frameworks with examples aligned to Microsoft 365 environments, and reference established industry approaches such as APQC, CMMI, and ISO 30401.[6]
Partnerships and applied use
Synozur is identified as a technology and digital operations partner by Cascadia Oceanic, a fine-art landscape and seascape photography studio. According to Cascadia Oceanic’s publicly disclosed partners documentation, Synozur supports the design and operation of several interactive and operational systems used by the studio, including Synozur's Orbit marketing platform, its Photo Pairs image voting application and related digital infrastructure for managing collections and offerings.[13]
Industry activity
Synozur has participated as a sponsor and presenter at Microsoft community conferences, including serving as a Gold Sponsor of TechCon365 (a Microsoft 365 Conference) in Dallas in November 2024, where members of its leadership team delivered sessions on information architecture for enterprise AI, SharePoint Premium, and Microsoft Copilot deployment.[14] McNulty is a listed speaker for subsequent TechCon365 events including the Chicago edition.[15][4]
The firm is a member of the Microsoft Content AI Partner Program.[16] Synozur also produces Polaris Pathways, a podcast hosted by McNulty that covers leadership, culture, and technology transformation, with episodes distributed on major podcast platforms.[17]
See also
References
- ↑ 1.0 1.1 "AIIM Announces 2026 Board of Directors". Association for Intelligent Information Management. 2025. Retrieved 19 April 2026.
- ↑ 2.0 2.1 Liu, Tori Miller (November 2025). "From Data Rich to AI Ready: An Information Management Perspective for Associations". Association for Intelligent Information Management. Retrieved 19 April 2026.
- ↑ 3.0 3.1 "Michelle Caldwell". Information Architecture Conference. Retrieved 19 April 2026.
- ↑ 4.0 4.1 "Chris McNulty – Speaker Profile". Microsoft TechCon365 Seattle: A Microsoft 365 Conference & Power Platform Conference. Retrieved 19 April 2026.
- ↑ 5.0 5.1 "AI Strategy and Design". Synozur Alliance. Retrieved 19 April 2026.
- ↑ 6.0 6.1 "Digital Transformation Maturity Models". Synozur Alliance. Retrieved 19 April 2026.
- ↑ "Orion". Synozur Alliance. Retrieved 19 April 2026.
- ↑ "Vega". Synozur Alliance. Retrieved 19 April 2026.
- ↑ "Nebula". Synozur Alliance. Retrieved 19 April 2026.
- ↑ "Constellation". Synozur Alliance. Retrieved 19 April 2026.
- ↑ "Orbit". Synozur Alliance. Retrieved 19 April 2026.
- ↑ "Zenith". Synozur Alliance. Retrieved 19 April 2026.
- ↑ "Partners". Cascadia Oceanic. Retrieved 19 April 2026.
- ↑ "TechCon365 Dallas". Synozur Alliance. Retrieved 19 April 2026.
- ↑ "Microsoft TechCon365 Chicago – A Microsoft 365 Conference & Copilot Conference". Retrieved 19 April 2026.
- ↑ "Microsoft Content AI Partner Program". Microsoft. Retrieved 19 April 2026.
- ↑ "Speaker Podcasts". Microsoft TechCon365. Retrieved 19 April 2026.
External links
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