Tara Razavi
| Tara Razavi | |
|---|---|
| Born | |
| 🎓 Alma mater | University of California, Los Angeles |
| 💼 Occupation | Creative producer |
| 📆 Years active | 2010 - present |
Tara Razavi is an American creative producer and the founder of the production company Happy Place. She works across music videos, commercial campaigns, film, television, and live experiential projects.[1]
Early life and education
Razavi was born in the United States to Iranian parents who immigrated to the country shortly before the Iranian Revolution. She grew up in Los Angeles. She attended the University of California, Los Angeles (UCLA), where she initially planned to study law.[2] After interning in the A&R department at Babyface’s record label, she chose to pursue a career in the music industry instead.[3]
Career
Razavi began working in music video production after being invited to work on the music video for Nas's song "Hero", directed by TAJ. Following that project, she continued collaborating with the director on multiple projects.[2] She worked as a music manager at BET, where she contributed to the pilot of College Hill, and later worked with networks including Oxygen, VH1, and MTV. [4]
In 2010, Razavi founded the production company Happy Place. Through the company, she has produced music videos, branded content, and events for artists and brands.[3]
Razavi has collaborated frequently with rapper and producer Tyler, the Creator.[5][6] Her music video credits include work with Jennifer Lopez on "On the Floor," as well as projects with Frank Ocean ("Pyramids"), and Usher ("Dive In").[7]
In 2019, Razavi spoke at the South by Southwest (SXSW) festival in Austin, where she discussed music video innovation and the growing role of technology in visual storytelling.[8]
In 2024, Razavi was attached as a producer on Strobe, a feature thriller directed by Taylor Cohen. The film features a cast including Laura Harrier and Suzanna Son, and follows a high school senior's obsessive search for a mysterious EDM artist.[9]
Filmography
Film
| Year | Title | Role | Ref |
|---|---|---|---|
| 2024 | American Dream: The 21 Savage Story | Producer | [10] |
| 2024 | Champions of the Golden Valley | Executive producer | [11] |
Television
| Year | Title | Role | Notes |
|---|---|---|---|
| 2010 | Obsessed | Production coordinator | TV series |
| 2021 | The LCD Soundsystem Holiday Special | Producer | TV special |
| 2022 | Call Me If You Get Lost Live | Executive producer | TV special |
Music videos (selected)
| Year | Artist | Title | Role |
|---|---|---|---|
| 2011 | Tyler, the Creator | "She" | Executive producer |
| 2012 | Frank Ocean | "Pyramids" | Producer |
| 2012 | Hodgy Beats, Domo Genesis & Tyler, the Creator | "Rella" | Producer |
| 2012 | Tyler, the Creator & Hodgy Beats | "NY (Ned Flander)" | Producer |
| 2013 | Tyler, the Creator | "Tamale" | Producer |
| 2013 | Tyler, the Creator | "IFHY" | Producer |
| 2013 | Tyler, the Creator | "Domo 23" | Producer |
| 2015 | Justin Bieber | "What Do You Mean?" | Executive producer |
| 2015 | G-Eazy & Bebe Rexha | "Me, Myself & I" | Producer |
| 2017 | Vince Staples | "Prima Donna" | Producer |
| 2018 | A$AP Rocky feat. Skepta | "Praise the Lord (Da Shine)" | Producer |
| 2019 | Taylor Swift | "Lover" | Executive producer |
| 2019 | Taylor Swift | "You Need to Calm Down" | Producer |
| 2019 | Tyler, the Creator | "Earfquake" | Executive producer |
| 2021 | Billie Eilish & Rosalía | "Lo Vas a Olvidar" | Producer |
| 2022 | A$AP Rocky | "D.M.B." | Producer |
| 2023 | Tyler, the Creator | "Sorry Not Sorry" | Producer |
| 2024 | Tyler, the Creator | "Noid" | Producer |
| 2025 | Tyler, the Creator | "Darling, I" | Producer |
References
- ↑ "Tara Razavi". SXSW. Retrieved 2026-03-25.
- ↑ 2.0 2.1 "From OF to MMG, Producer Tara Razavi Breaks Down Your Favorite Music Videos". RESPECT. | The Photo Journal of Hip-Hop Culture. 2012-08-09. Retrieved 2026-03-25.
- ↑ 3.0 3.1 Robinson, Cheryl. "How This Award-Winning Producer Transforms Ideas Into Engaging Creative Content". Forbes.
- ↑ Johnson, Kimberly B. "Portrait: Tara Razavi, the producer of music videos that everyone snatches from the USA". Konbini.
- ↑ McLaughlin, Aimée (2021-07-27). "Behind the scenes with Tyler, The Creator's producer". Creative Review. Retrieved 2026-03-25.
- ↑ "Tara Razavi Talks Producing Tyler, The Creator's 'IFHY' Video, Finding His Leading Lady". VIBE.com. 2013-04-03. Retrieved 2026-03-25.
- ↑ McGloster, Niki (2012-10-23). "So Ambitious: Tara Razavi". VIBE.com. Retrieved 2026-03-25.
- ↑ Allred, Landry. "Music video producer for A$AP Rocky and Tyler, The Creator discusses music video revolution". The Daily Texan. Retrieved 2026-03-26.
- ↑ Kroll, Justin (2024-09-18). "'Doctor Odyssey's Laura Harrier Joins The Cast of 'Strobe'". Deadline. Retrieved 2026-03-26.
- ↑ Moreau, Jordan (8 January 2024). "Donald Glover Directs and Plays 21 Savage in Movie Trailer With New Music, Natasha Lyonne and More Stars (EXCLUSIVE)". Variety. Retrieved 2026-03-25.
- ↑ Ramachandran, Naman (2024-06-04). "Afghan Skiing Doc 'Champions of the Golden Valley,' World Premiering at Tribeca, Delivers Anti-War Message, Unveils Clip (EXCLUSIVE)". Variety. Retrieved 2026-03-26.
External links
- Tara Razavi on IMDb
This article "Tara Razavi" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Tara Razavi. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
