Tavi Tequila
Tavi, a premium tequila brand, is noted as one of the purest brands of tequila in the world due to being made by only the best parts of blue agave plants. Tavi Tequila is owned and operated by entrepreneur and tequilero, Tavi Eggertson. Tavi Tequila is distilled in Jalisco, Mexico in the world’s highest elevated tequila distillery. This premium tequila brand produces three unique vintages: Platinum, Reposado and Añejo.[1]
History
Many tequilas begin with a legend, Tavi Tequila, unlike most brands, was born out of necessity. The founder, Tavi, was diagnosed as allergic to the impure alcohols of the world. He required a pure 100% Blue Weber Agave tequila to continue his exemplary lifestyle. Being a man of action, he spared no means nor ends to exploration in his search for the world’s purest tequila. And when what he found wasn’t good enough, he decided to make something even better. The year was 2008 and after finding a distillery for sale later that year in Jalisco, Mexico, he began his journey in creating a more enjoyable tequila experience. The first bottle of Tavi Tequila was produced in 2009 and made its first export shipment by 2011.
Today, Tavi Tequila is sold around the United States and can be easily identified by its unique bottle design featuring the beautiful Mayahuel with her outstretched arms. Her distinct outstretched arms now symbolize the Tavi Tequila branding.
COMPANY VISION
Beyond his own health reasons, Tavi knew that current tequilas were seen as a negative experience for most drinkers from the strong burnt agave smell to the regretful hangover the next day. Tavi was determined to make a tequila that was an enjoyable experience for its drinkers. His mission was and still is to deliver a superior tequila that was meant to be sipped, savored and enjoyed.
DISTILLATION PROCESS
Tequila is made from Blue Webber Agave plants. The leaves are chopped off and the core is cooked and crushed to collect the Blue Agave juice. This juice is then fermented and distilled to make the tequila. It takes 10 blue agave Pinas to make 1 liter of Tavi Tequila.
While some tequilas are made with only 51% blue agave, Tavi is made pure with 100% of the juice from Blue Agave plants. What makes Tavi Tequila unique is it is not made with any added coloring, ethanol or sugar. Only the best parts of the Blue Agave juice is collected to make Tavi Tequila. Leftover juices are then discarded or sold to other distilleries willing to use them.
The distinguishable heavy agave smell that comes from ordinary tequila brands is not found in Tavi Tequila. This is due to each drop being distilled in a facility 7,000 feet above sea level.[2] This high elevation creates a clean air environment that prevents cross-contamination.
The best parts of the agave plants are then roasted slower than industry standards. Once the roasting process is finished, the juices are carefully extracted at maximum quality and flavor.
It is believed at Tavi Tequila that tequila is a living product that is heavily impacted by its environment. During fermentation, classical music such as Mozart and Vivaldi is played to enrich the notes and finish of each batch of Tavi Tequila.
Lastly, each batch is taste tested by Tavi himself for quality before it is bottled, packaged and shipped.[3]
ACCOLADES
2012- Double Gold Medals at the San Francisco Spirit Awards
2014- Triple Gold Medal winner at the MicroLiquor Spirit Awards for taste
2014- Triple Gold Medal winner at the MicroLiquor Spirit Awards for package design
2016- First bottle of tequila to the top of Mt. Kilimanjaro
References[edit]
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