Tecovas
| ISIN | 🆔 |
|---|---|
| Industry | Retail (Western wear) |
| Founded 📆 | 2015 (Austin, Texas) |
| Founder 👔 | |
| Headquarters 🏙️ | Austin, Texas |
Area served 🗺️ | |
Key people | Paul Hedrick (CEO) |
| Products 📟 | Western wear: boots, hats, shirts, jeans |
| Members | |
Number of employees | 400 [1] |
| 🌐 Website | tecovas.com |
| 📇 Address | |
| 📞 telephone | |
Tecovas is an American clothing company specializing in Cowboy boots and Western-style apparel. The company was founded in 2015 by Paul Hedrick as a Direct-to-consumer business and is based in Austin, Texas.
History
Hedrick, a Dallas native, graduated from Harvard and began working as a management consultant in Greenwich, Conn., where he found it difficult to purchase cowboy boots. He started designing and manufacturing boots in Leon, Mexico,[2] before launching the online retailer in 2015.[3]
Retail Model and Expansion
Along with cowboy boots, Tecovas also sells leather accessories and denim products.[4] In addition to its online sales, the company began opening brick and mortar stores in 2019,[5] opening locations in Austin,[6] Nashville,[7], Houston,[8] Charlotte,[9] and Charleston.[10] As of June 2021, Tecovas had a total of 16 stores across eight states.[11]
Business During COVID-19 Pandemic
During the COVID-19 pandemic, Tecovas opened seven new physical locations. It grew sales as a result of digital advertising,[12] with New York and Chicago as two of its largest markets.[13]
In October 2021, it reported a 61% increase in revenue from 2020, with annual revenue "comfortably in the nine-figure range".[14]
It plans to open an additional store in Waco, Texas.[15]
References
This article "Tecovas Boots" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Tecovas Boots. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
- ↑ Cronin, Mike (4 October 2021). "How boot-making startup Tecovas has grown from single store to 17 in a couple years". Austin.
- ↑ Hawkins, Lori (25 February 2020). "Austin boot company Tecovas raises $15 million". Austin American-Statesman.
- ↑ Alvarez Barajas, Edgar (11 January 2021). "Made for gawking: Inside Tecovas' plan to build a cowboy boots empire". Input.
- ↑ Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.
- ↑ Whelchel, Lindsay (29 April 2021). "Tecovas wins favor with down-to-earth branding and exquisite styling". Cowboys & Indians.
- ↑ Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.
- ↑ Williams, William (16 October 2020). "Fifth + Broadway lands high-end boot retailer". NashvillePost.com.
- ↑ Feser, Katherine (9 October 2020). "Tecovas saddles up as it expands to The Woodlands". Houston Chronicle.
- ↑ Muccigrosso, Catherine (30 March 2021). "A Western bootmaker is opening its first NC retail store in Charlotte. What to expect". The Charlotte Observer.
- ↑ Wise, Warren (28 October 2020). "Texas-based Western-wear chain expands east to downtown Charleston". The Post and Courier.
- ↑ "Tecovas Stores".
- ↑ Townsend, Matthew (12 January 2021). "In Blow to Retailers, Pandemic Made Online Upstarts Even Stronger". Bloomberg.
- ↑ Penny, Daniel (23 June 2021). "Cowboy Boots in the City? Why Western Style Is Trending". The Wall Street Journal.
- ↑ Cronin, Mike (4 October 2021). "How boot-making startup Tecovas has grown from single store to 17 in a couple years". Austin.
- ↑ Copeland, Mike (5 June 2021). "Mike Copeland: Stores for the hard-working; Tecovas permit; Souper Salad's old spot; Creative destruction". Waco Tribune-Herald.
