Tecovas

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Tecovas
ISIN🆔
IndustryRetail (Western wear)
Founded 📆2015 (Austin, Texas)
Founder 👔
Headquarters 🏙️Austin, Texas
Area served 🗺️
Key people
Paul Hedrick (CEO)
Products 📟 Western wear: boots, hats, shirts, jeans
Members
Number of employees
400 [1]
🌐 Websitetecovas.com
📇 Address
📞 telephone

Tecovas is an American clothing company specializing in Cowboy boots and Western-style apparel. The company was founded in 2015 by Paul Hedrick as a Direct-to-consumer business and is based in Austin, Texas.

History[edit]

Hedrick, a Dallas native, graduated from Harvard and began working as a management consultant in Greenwich, Conn., where he found it difficult to purchase cowboy boots. He started designing and manufacturing boots in Leon, Mexico,[2] before launching the online retailer in 2015.[3]

Retail Model and Expansion[edit]

Along with to cowboy boots, Tecovas also sells leather accessories and denim products.[4] In addition to its online sales, the company began opening brick and mortar stores in 2019,[5] opening locations in Austin,[6] Nashville,[7], Houston,[8] Charlotte,[9] and Charleston.[10] As of June 2021, Tecovas had a total of 16 stores across eight states.[11]

Business During COVID-19 Pandemic[edit]

During the COVID-19 pandemic, Tecovas opened seven new physical locations. It grew sales as a result of digital advertising,[12] with New York and Chicago as two of its largest markets.[13]

In October 2021, it reported a 61% increase in revenue from 2020, with annual revenue "comfortably in the nine-figure range".[14]

It plans to open an additional store in Waco, Texas.[15]

References[edit]



This article "Tecovas Boots" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Tecovas Boots. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

  1. Cronin, Mike (4 October 2021). "How boot-making startup Tecovas has grown from single store to 17 in a couple years". Austin.
  2. Hawkins, Lori (25 February 2020). "Austin boot company Tecovas raises $15 million". Austin American-Statesman.
  3. Alvarez Barajas, Edgar (11 January 2021). "Made for gawking: Inside Tecovas' plan to build a cowboy boots empire". Input.
  4. Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.
  5. Whelchel, Lindsay (29 April 2021). "Tecovas wins favor with down-to-earth branding and exquisite styling". Cowboys & Indians.
  6. Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.
  7. Williams, William (16 October 2020). "Fifth + Broadway lands high-end boot retailer". NashvillePost.com.
  8. Feser, Katherine (9 October 2020). "Tecovas saddles up as it expands to The Woodlands". Houston Chronicle.
  9. Muccigrosso, Catherine (30 March 2021). "A Western bootmaker is opening its first NC retail store in Charlotte. What to expect". The Charlotte Observer.
  10. Wise, Warren (28 October 2020). "Texas-based Western-wear chain expands east to downtown Charleston". The Post and Courier.
  11. "Tecovas Stores".
  12. Townsend, Matthew (12 January 2021). "In Blow to Retailers, Pandemic Made Online Upstarts Even Stronger". Bloomberg.
  13. Penny, Daniel (23 June 2021). "Cowboy Boots in the City? Why Western Style Is Trending". The Wall Street Journal.
  14. Cronin, Mike (4 October 2021). "How boot-making startup Tecovas has grown from single store to 17 in a couple years". Austin.
  15. Copeland, Mike (5 June 2021). "Mike Copeland: Stores for the hard-working; Tecovas permit; Souper Salad's old spot; Creative destruction". Waco Tribune-Herald.