TheSoul Publishing
TheSoul Publishing is a Cyprus-based media publisher that operates some of the most subscribed YouTube channels, including 5-Minute Crafts and BRIGHT SIDE.[1]
It is the largest media production hub in the world and is the largest company on the platform. It claims that it is working on expanding into other social media sites such as TikTok, Instagram, Snap, Roku and Amazon Prime.[2]
History
TheSoul Publishing launched in Cyprus in 2016 [3]. In the same year it launched its hit channel 5-Minute Crafts. 2017 saw them launching there second most popular channel BRIGHT SIDE. In mid 2020, their channel Actually happened privated all their content including their 'about' page and community tab. It grew out of a company known as AdMe, which launched in 2004. AdMe was focused on digital advertising and content distribution, headquartered in Kazan, Russia[4].
Criticism
MSNBC criticized there channel 'Smart Banana' for releasing a misleading videos about the future of the United States. Smart banana claimed that the US is the most likely nation to fall within our lifetimes which MSNBC claimed is overly political.[5] Smart Banana was also criticized by Lawfareblog.com for making "history videos with a political tinge". The video claims that second Soviet leader Nikita Khrushchev gave Alaska as a a gift to the United States. In 2019, Smart banana was shut down by Soul. Vox published an article calling it "cringy, "clickbait" and "bizarre"[6]. Several YouTube channels across have made fun of 5-Minute Crafts for making "stupid" life hacks.
List of active English channels
| Channel | Subscribers | Views | Date of foundation |
|---|---|---|---|
| 5-Minute Crafts | 72.4 Million | 20,293,020,197 | Nov 15th, 2016 |
| 5-Minute Crafts Tech | 3.76 Million | 1,036,840,839 | May 7th, 2019 |
| 5-Minute Crafts LIKE | 5.25 Million | 1,668,105,661 | Jan 30th, 2020 |
| 5-Minute Crafts PLAY | 19.2 Million | 4,769,336,801 | Oct 30th, 2017 |
| 5-Minute Crafts FAMILY | 12..7 Million | 3,386,572,731 | Dec 13th 2018 |
| 5-Minute Crafts MEN | 5.7 Million | 1,212,353,549 | Aug 20th 2018 |
| 5-Minute Crafts Vs | 2.58 Million | 985,634,259 | Apr 2nd, 2019 |
| 5-Minute Crafts GIRLY | 20.3 Million | 4,350,073,303 | Jan 18th, 2018 |
| 5-Minute Crafts Recycle | 6.95 Million | 2,594,874,006 | Jun 7th, 2019 |
| 5-Minute Crafts TEENS | 9.14 Million | 2,494,666,693 | Feb 1st, 2019 |
| 5.Minute Recipes | 8.77 Million | 2,172,639,996 | Mar 15th, 2019 |
| 5-Minute DECOR | 6.9 Million | 1,473,546,017 | May 28th, 2019 |
| 5-Minute FUN | 1.44 Million | 558,099,863 | May 13th, 2019 |
| 5-MINUTE MAGIC | 4.74 Million | 1,064,869,514 | Jun 6th, 2018 |
[7]The different capitalization is not a mistake, it's real.
| Channel | Subscribers | Views | Date of foundation |
|---|---|---|---|
| 123 GO! | 10 Million | 3,419,846,321 | Jan 17, 2019 |
| 123 GO! CHALLENGE | 6.41 Million | 2,270,858,624 | Aug 1, 2019 |
| 123 GO! SCHOOL | 4.03 Million | 1,202,669,701 | Feb 4, 2020 |
| 123 GO! Genius | 1.85 Million | 609,346,287 | May 15, 2019 |
| 123 GO Like! | 3.74 Million | 1,614,917,728 | Nov 1, 2019 |
| 123 GO! GOLD | 3.19 Million | 1,406,003,028 | Sep 17, 2019 |
| 123 GO! Animated | 301 Thousand | 82,739,891 | Dec 20, 2019 |
Again, the different capitalization and symbols are not mistakes, it's real
| Channel | Subscribers | Views | Date of foundation |
|---|---|---|---|
| 7-Second Riddles | 4.14 Million | 1,266,179,658 | Jan 25, 2018 |
| BRIGHT SIDE | 40.6 Million | 8,510,348,052 | Mar 15, 2017 |
| Bright Side Fit | 20.2 Thousand | 779,780 | Jan 19, 2021 |
| BRIGHT SIDE VR 260 | 224,673 | 224,673 | Nov 25, 2019 |
| Avocado Couple I Crazy Comics | 10 Million | 2,494,120,979 | Jul 30, 2018 |
| Frankenfood | 1.06 Million | 348,926,059 | Oct 2, 2019 |
| SLICK SLIME SAM - DIY, Comedy, Science | 6.83 Million | 2,702,227,474 | Oct 10, 2017 |
| DOODLAND | 5.11 Million | 1,646,420,978 | Feb 8, 2019 |
| Muffin Socks | 2 Thousand | 506,818 | Mar 9, 2021 |
| FLOOF | 379 | 7,770 | Feb 10, 2021 |
| Stickman | 809 Thousand | 202,009,301 | Jan 14, 2019 |
| Pinky & Bloo | 13.2 Thousand | 1,864,165 | Jul 6, 2020 |
| Dark Side | 9.93 Thousand | 914,909 | Aug 20, 2018 |
| 7 HANDS | 7.23 Thousand | 2,379,098 | Dec 19, 2019 |
| Pets Dairy | 5.39 Thousand | 293,506 | Dec 3, 2019 |
| A Plus School | 1.77 Million | 536,196,957 | Oct 17, 2019 |
References
- ↑ Kaplan, Lisa (2019-12-18). "The Biggest Social Media Operation You've Never Heard of Is Run Out of Cyprus by Russians". Lawfare. Retrieved 28 December 2019.
- ↑ "About". TheSoul Publishing. Retrieved 2021-05-26.
- ↑ "How a Start-Up in Cyprus Became the Next Big Thing in Online Content". Hollywood Reporter. Hollywood Reporter. 20 August 2021. Retrieved 2023-03-28
- ↑ "The Biggest Social Media Operation You've Never Heard of Is Run Out of Cyprus by Russians". Lawfare. 2019-12-18. Retrieved 2021-05-27.
- ↑ "Russia working social media to manipulate American voters (again)". MSNBC.com. Retrieved 2021-05-26.
- ↑ Jennings, Rebecca (2018-11-12). "Why YouTube is riddled with bizarre DIY videos". Vox. Retrieved 2021-05-27.
- ↑ "Track YouTube analytics, future predictions, & live subscriber counts - Social Blade". socialblade.com. Retrieved 2021-05-27.
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