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The Apprentice (UK series three)

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The Apprentice UK
 
 
Series Three

Series Three of The Apprentice (UK), a British reality television, was broadcast in the UK during 2007 from 28 March to 13 June; it was the first series to be shown on BBC One, after the broadcaster moved it over from BBC Two, though it retained its usual timeslot as before.[1] This series attracted 10,000 applicants and promised "tougher tasks and better people" than before, with Lord Alan Sugar (then Sir Alan at time of broadcast) commenting that he believed that this would prevent the show morphing into a version of "Big Brother on wheels."[2] For this series, the number of candidates was increased to sixteen, and the two teams named Stealth and Eclipse, with Simon Ambrose winning the series.[3]

Two 90-minute specials were aired during the series run. The first programme was titled The Apprentice: Beyond the Boardroom and featured information about the personal lives of each of the semi-finalists. The second, The Apprentice: Why I Fired Them, featured Alan Sugar revealing his reasons over why he chose to remove each candidate from the programme.

Candidates[edit]

Candidate Background Age Result
Simon Ambrose Internet Entrepreneur 27 Winner
Kristina Grimes Pharmaceutical Sales Manager 36 Runner-up
Katie Hopkins Global Brand Consultant 31 Quit after Interviews stage
Tre Azam Marketing and Design Consultant 27 Fired after Interviews stage
Lohit Kalburgi Telecoms Manager 25 Fired after Interviews stage
Naomi Lay Advertising Sales Manager 26 Fired after tenth task
Jadine Johnson Financial adviser 27 Fired after ninth task
Ghazal Asif Business Development Manager 23 Fired after eighth task
Adam Hosker Car Sales Manager 27 Fired after seventh task
Paul Callaghan Ex-British Army Lieutenant 27 Fired after sixth task
Natalie Wood Housewife 29 Fired after fifth task
Sophie Kain Quantum Physicist 32 Fired after fourth task
Gerri Blackwood Transport Development Manager 33 Fired after third task
Rory Laing Bankrupt Entrepreneur 28 Fired after second task
Iftikhar "Ifti" Chaudhri Company Director 33 Fired after second task
Andy Jackson Car Sales Manager 36 Fired after first task

Performance Chart[edit]

Candidate Task Number
1 2 3 4 5 6 7 8 9 10 11 12
Simon IN IN IN IN IN IN WIN IN IN LOSE IN HIRED
Kristina IN IN IN IN WIN BR IN IN IN WIN IN RUNNER-UP
Katie IN WIN IN IN IN IN BR BR WIN IN LEFT
Tre IN BR WIN IN IN IN IN IN LOSE BR FIRED
Lohit IN IN IN IN BR WIN IN IN BR IN FIRED
Naomi IN IN LOSE IN IN IN IN BR IN FIRED
Jadine WIN IN BR IN IN IN IN WIN FIRED
Ghazal IN IN IN WIN IN IN BR FIRED
Adam IN IN IN LOSE BR BR FIRED
Paul IN IN IN IN IN FIRED
Natalie IN IN IN BR FIRED
Sophie BR IN IN FIRED
Gerri BR IN FIRED
Rory IN FIRED
Ifti IN FIRED
Andy FIRED

Key:

     The candidate won this series of The Apprentice.
     The candidate was the runner-up.
     The candidate won as project manager on his/her team, for this task.
     The candidate lost as project manager on his/her team, for this task.
     The candidate was on the winning team for this task / they passed the Interviews stage.
     The candidate was on the losing team for this task.
     The candidate was brought to the final boardroom for this task.
     The candidate was fired in this task.
     The candidate lost as project manager for this task and was fired.
     The candidate left the competition on this task.

Episodes[edit]

No.
overall
No. in
series
TitleOriginal air dateUK viewers
(millions)
271"Coffee to Go"[4]28 March 2007 (2007-03-28)4.50
Sir Alan is offering another chance for someone to be his apprentice in 2007, and landing a job in one of his companies. This year, sixteen candidates take on his array of business challenges, beginning with the task of selling coffee to passing trade within Islington. As the black java flows, one team face a string of mistakes that soon land them in hot water, and leaves one of them facing the firing line as the first to go.
282"Doggy Designs"[5]4 April 2007 (2007-04-04)4.98
Man's best friend attracts considerable business for canine-designed accessories, so Sir Alan decides to see if the candidates can come up with something new that dog owners might want to buy for their pooch. As both teams seek to get in the most orders for their designs, one team struggle with a choice forced onto them by their leader, and soon find themselves ending up in the boardroom kennels.
293"Start-up Service"[6]11 April 2007 (2007-04-11)5.31
To start a business is never an easy process, but the candidates find themselves doing just that. Given £200 each, both teams must come up with a new form of service both during the day and the evening, making as much profit as possible. While one team deals with an aggressive project manager, the other struggle with a controversial concept for a business, but it will be the final tally that determines who has got some business sense to survive in the boardroom.
304"Sugar Rush"[7]18 April 2007 (2007-04-18)5.68
In their next task, the teams tackle making their very own sweets and selling them to visitors at London Zoo. Problems abound as one team struggles with manufacturing issues, and the other with misleading labelling, in which for one member, losing will be leaving a very sour taste in their mouth.
315"Fish, Lips and Horses"[8]25 April 2007 (2007-04-25)5.46
The candidates find themselves out of their comfort zone, as each team represents two artists and seek to garner sales for their photographs in East London. For one team, finding that winning sale strategy proves too elusive to avoid them being brought back to the boardroom.
326"The Sausage Saga"[9]2 May 2007 (2007-05-02)5.68
The teams find themselves heading abroad with the task of promoting the sale of British produce at a French farmers market. Being skillful at selling will be only be as good as speaking the language, and for one team, a lack of skilled French speakers soon proves to be their weakpoint. For one member, its will be au-revoir when Sir Alan judges their performance.
337"The 97 pence Victory"[10]9 May 2007 (2007-05-09)5.92
Sir Alan has a new shopping list for both teams to tackle, as they put their negotiating skills to the test to get the best bargains and bring back everything they can before the appointed deadline. There is confusion abound on one item, and erratic behaviour in seeking out some of the list, but in the end, the final tally shows how close victory was for one team.
348"Brand-a Trainer"[11]16 May 2007 (2007-05-16)6.05
Shoes do make the person, and the candidates find themselves tasked to provide a brand for a new style of trainers and promote them to retailers. As one team face issues over involving their brand with a local youth charity, the other faces problems with their campaign. For the losing team, it will be a walk of shame for one in the boardroom.
359"Feeling The Strain"[12]23 May 2007 (2007-05-23)4.99
Sir Alan is intent on establishing international trade links, and so tasks the teams to sell groundbreaking products from one nation to the British public. Setbacks, low sale figures, and delays are among the issues faced by the candidates as they strive to make sales, and hopefully avoid the boardroom.
3610"Selling on TV"[13]30 May 2007 (2007-05-30)5.23
The teams face the challenge of selling on air, as they take part on a shopping channel, in the hopes of making sales on a variety of products. Mistake, both humorous and serious, plague both sides as they try to demonstrate what they're hoping people will buy from them. Only good directions and impressive pitching will ensure one team avoids the boardroom and prospect of being fired by Sir Alan.
37SP–1"Beyond the Boardroom"[14]3 June 2007 (2007-06-03)1.62
In this special episode, the fired candidates from this series of The Apprentice look back at their experiences on the programme. Along with them, their friends, family and colleagues discuss about the backgrounds and personalities of each respective candidate, including Sir Alan's aides, Nick Hewer and Margaret Mountford.
3811"Interviews"[15]6 June 2007 (2007-06-06)6.06
For the remaining five candidates left, its now time to work on their own and prove themselves worthy of being Sir Alan's next apprentice, as they prepare to tackle a gruelling interview process with three of Sir Alan's closest business associates. There is praise, criticism and doubts, as each candidate's background, work experience and performance comes under review, with Sir Alan making the final decision on which two candidates proceed to the final.
39SP–2"Why I Fired Them"[16]10 June 2007 (2007-06-10)2.46
Sir Alan takes a look back over the tasks for this series of The Apprentice, giving his opinions on how each member failed to live up to expectations and thus came under his firing line in the boardroom.
4012"The Final"[17]13 June 2007 (2007-06-13)7.09
For the two finalists, its time to prove themselves to Sir Alan with one final task - putting together a proposal for what redevelopment should be made on a plot that their future boss has recently purchased. With help from old friends, the pair give out good expectations as they pitch their designs, leaving it a hard choice to decide who will become the apprentice of 2007.

Criticism[edit]

Unfair behaviour to candidates[edit]

Following their appearances on The Apprentice, both Gerri Blackwood and Tre Azam criticized the programme for how it treated the candidates. Blackwood mostly made allegations against the filming of the programme, stating that candidates were given misleading information by Hewer and Mountford, and that female contestants were forced to shower together in the same bathroom in the candidate's house, after two of its five bathrooms were closed by the production team, who allocated a third to the film crew.[18][19] Azam's allegation mainly focused on the programme's editing and the portrayal of candidates, mostly himself, stating that his portrayal had been "dumbed down" in comparison to the other candidates.[20]

Negative remarks over a product[edit]

After the sixth episode of the series was broadcast, the programme received criticism over Sugar's negative comments about a brand of cheese sold by wholesale chain Makro and manufacturer Wyke Farms. Both parties refuted his belief that viewers would not likely find the brand being sold in France, and pointed out that Sugar lacked any knowledge of the cheese market to have had reason to verbally blast Paul Callaghan for choosing to take the product to sell there.[21]

Sexual discrimination accusations[edit]

Following the broadcast of the eleventh episode, several organisation, including the Trades Union Congress, the Liberal Democrats, The Equal Opportunities Commission and the Recruitment and Employment Confederation, accused Alan Sugar of sexism and breaching the 1976 Sex Discrimination act. The accusations were made in regards to him only questioning contestants Katie Hopkins and Kristina Grimes about their child-care arrangements, and not Tre Azam who was himself a parent. While the incident was well documented within the media,[22][23][24] none of those who made accusations took into account that both women were single parents at the time of the interviews, in comparison to Azam who was married,[25][26][27] and that Hopkins resigned from the programme after declining Sugar's initial offer of being one of the finalists during this episode.[28][29]

Despite this, Sugar responded in his defence to his actions, when appearing on GMTV, that he was aware of all rules regarding sexual discrimination within the workplace.[30][31] Simon Ambrose later denied claims from internet conspiracists that Katie's exit from the show was fixed, and that the segments were re-filmed and edited in later, insisting that nothing had been changed with the final edit of the episode.[32]

Ratings[edit]

Official episode viewing figures are from BARB.[33]

Episode
no.
Airdate Viewers
(millions)
BBC One
weekly ranking
1 28 March 2007 4.50 19
2 4 April 2007 4.98 16
3 11 April 2007 5.31 17
4 18 April 2007 5.68 10
5 25 April 2007 5.46 14
6 2 May 2007 5.68 11
7 9 May 2007 5.92 9
8 16 May 2007 6.05 11
9 23 May 2007 4.99 18
10 30 May 2007 5.23 12
11 6 June 2007 6.60 8
12 13 June 2007 7.09 5

Specials[edit]

Special Airdate Viewers
(millions)
BBC Two
weekly ranking
Beyond the Boardroom 3 June 2007 1.62 22
Why I Fired Them 10 June 2007 2.46 8

References[edit]

  1. Day, Julia (25 August 2006). "Apprentice promoted to BBC1". The Guardian. London. Retrieved 14 May 2008.
  2. Robb, Stephen (3 April 2007). "Back in Apprentice's firing line". BBC News. Retrieved 12 May 2007.
  3. "Simon named as Apprentice winner". BBC News. 13 June 2007. Retrieved 13 June 2007.
  4. "Episode 1, Series 3, The Apprentice - BBC One".
  5. "Episode 2, Series 3, The Apprentice - BBC One".
  6. "Episode 3, Series 3, The Apprentice - BBC One".
  7. "Episode 4, Series 3, The Apprentice - BBC One".
  8. "Episode 5, Series 3, The Apprentice - BBC One".
  9. "Episode 6, Series 3, The Apprentice - BBC One".
  10. "Episode 7, Series 3, The Apprentice - BBC One".
  11. "Episode 8, Series 3, The Apprentice - BBC One".
  12. "Episode 9, Series 3, The Apprentice - BBC One".
  13. "Episode 10, Series 3, The Apprentice - BBC One".
  14. "Beyond the Boardroom, Series 3, The Apprentice - BBC One".
  15. "Episode 11, Series 3, The Apprentice - BBC One".
  16. "Why I Fired Them, Series 3, The Apprentice - BBC One".
  17. "The Final, Series 3, The Apprentice - BBC One".
  18. "Sugar Show's sex shock". Daily Star. 13 April 2007. Retrieved 11 May 2007.[dead link]
  19. "'The Apprentice' reject Gerri speaks out". Life Style Extra. 13 April 2007. Retrieved 10 August 2007.[dead link]
  20. Kilkelly, Daniel (22 April 2007). "'Apprentice' star complains about editing". Digital Spy. Retrieved 10 August 2007.
  21. Caulfield, Pam (8 May 2007). "'Apprentice' backlash as farm proves success of British cheese". 24dash.com. Archived from the original on 26 September 2007. Retrieved 11 May 2007.
  22. Duffy, Marisa (8 June 2007). "Katie gone at last, but was the firing squad fair?". The Herald. Archived from the original on 25 June 2007. Retrieved 9 August 2007.
  23. Russell, Ben (8 June 2007). "Sugar accused of sexism after apprentice quits". The Belfast Telegraph. Archived from the original on 11 July 2007. Retrieved 9 August 2007.
  24. "All fired up". The Guardian. London. 8 June 2007. Retrieved 9 August 2007.
  25. "Sir Alan accused of sexism towards Apprentice villain Katie". Daily Mail. 8 June 2007. Retrieved 6 August 2007.
  26. Levine, Nick (8 June 2007). "Sir Alan Sugar accused of sexism". Digital Spy. Retrieved 9 August 2007.
  27. Sherwin, Adam (8 June 2007). "Sugar faces sexism row as ex-Apprentice sells story". The Times. London. Retrieved 9 August 2007.
  28. "Sugar picks Apprentice finalists". BBC. 7 June 2007. Retrieved 9 August 2007.
  29. "Apprentice contender Katie fired". BBC. 12 June 2007. Retrieved 9 August 2007.
  30. "Sugar defends interview technique". BBC. 13 June 2007. Retrieved 9 August 2007.
  31. Phillips, Fiona; Sugar, Alan (2007-06-13). "GMTV Today, June 13, 2007". GMTV Today. Season 14. ITV. ITV1.
  32. Hilton, Boyd (13 June 2007). "Exclusive! heatworld interviews Apprentice finalists". Heat. Retrieved 6 August 2007.
  33. "Weekly Top 30 Programmes". Broadcasters' Audience Research Board. Retrieved 16 September 2015.

External links[edit]


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