The Balance
 The Balance Logo | |
Type of site | Personal Finance |
|---|---|
| Available in | English |
| Headquarters | New York City |
| Area served | Global |
| Owner | Dotdash |
| Website | www |
| Alexa rank | |
| Registration | No registration necessary |
| Launched | August 2016 |
The Balance is a personal finance website focused on making personal finance easy to understand for millennials.[1] It is owned by Dotdash, originally About.com, and was launched in August 2016. As of 2017 it was a top 10 personal finance website, reaching over 10 million monthly US unique users each month."[2][3]
History[edit]
The Balance was the second vertical site spun-off from About.com, an IAC-owned media company, which launched stand alone brands to make its content more organized, accessible, and contextually relevant.[1] Dotdash CEO explained "Nobody wants to get personal finance advice from the same site where they learned to bake a pie."[1] The Balance launched with 34,000 articles written by 70 experts, all organized under the topics of personal finance, investing, money hacks, career advice, and small business tips.[1] The Balance was preceded by Verywell, a health info website, and was soon followed by Lifewire, a technology information and advice website.[4]
In 2018, the website split into four sites: The Balance (the main domain) for personal finance and investing, The Balance Careers for career advice, The Balance Small Business for small business tips, and The Balance Everyday for deals.[5][6]
Traffic[edit]
The Balance launched with 6.5 million unique visitors in August 2016.[3] Traffic rose 65% six months after launch (August 2016 to February 2017).[7]
Awards and Recognition[edit]
The Balance won a Bronze Telly Award for General - Short Form / Social in 2017 for a Facebook video.[8]
It also won the EPpy Award for Best Business Blog with 1 million unique monthly visitors and over in 2017.[9]
In 2019 The Balance won The Communicator Award of Excellence for Websites - General-Financial Services.[10]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 "About.com launches The Balance, a personal finance website for everyone". Techcrunch.
- ↑ "On the verge of a rebrand, About.com launches fourth vertical site". The Drum.
- ↑ 3.0 3.1 "About.com Has a New Name and a New Strategy". Fortune.
- ↑ "About.com launches Lifewire, a tech information website". Techcrunch.
- ↑ "The Balance main menu". The Balance.
- ↑ "Why Dotdash has gone from six site domains to 15". Digiday.
- ↑ "About.com is about to change its name". USA Today.
- ↑ "Bronze Winner The Telly Awards". The Communicator Awards.
- ↑ "Editor & Publisher Announces the 2017 EPPY Award Finalists". EPpy Awards.
- ↑ "25th Annual Communicator Award of Excellence Winners". The Communicator Awards.
External links[edit]
Category:IAC (company) Category:Economics websites Category:Finance websites Category:Internet properties established in 2016 Category:2016 establishments in the United States Category:American websites
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