The BrandLaureate
The BrandLaureate – The Global Brand Awards
The BrandLaureate was founded in the year 2005 by Dr. KKJohan. Led by its Patron, H.E.Tun Dr. Mahathir Mohamad, Malaysia’s fourth Prime Minister made up with a board of governors who are experienced patricians of industries and brand icons. The sole purpose of this Foundation is to strengthen businesses and brands by hosting The BrandLaureate Awards. These brands consist of multinational corporations, government linked companies, public listed companies, large corporations and small and medium enterprises. It has a special chapter for individuals called The BrandLaureate International Personality Awards which are given to individuals who have contributed significantly to their industries through their areas of specialization. Recipients for the corporate and personality awards come from over 80 countries and are still growing.
A Gala Dinner is held to celebrate the success of these winning brands and each brand receives a 24k gold plated trophy and certificate of recognition. The trophy is specially designed to reflect the theme of each annual Award and was endorsed by The King of Malaysia; Sultan Mizan Shah.
The first The BrandLaureate Awards dinner was held at the Shangri La hotel in 2006 hosted by Dr. KKJohan himself and since then the Awards has been an annual affair. In 2017, it held its first international Award in Ho Chi Minh City, Vietnam, 2018- in Singapore and Hanoi, Vietnam and in 2019 Singapore and Shenzhen, China. The BrandLaureate has appointed Country Presidents in Australia, China, Japan, Malaysia, India, Singapore, South Korea, Philippines, Thailand and Vietnam to carry out its mission.
Apart from hosting The BrandLaureate Awards, its other initiatives include organizing brand forums and seminars, publication of branding articles in the media to further disseminate the importance of brands and branding to the public. It has The BrandLaureate Business World Review, a bi-monthly magazine highlighting trends and issues in the business world, Quote books on brands and branding and coffee table books featuring winners of all The BrandLaureate Awards.
In education, it has a strategic business partnership with Manipal University creating the Masterclass in Strategic Intelligence Branding, an online education program targeted at brand managers and anyone interested to know more about the principals of brands and branding.
The BrandLaureate recognizes social enterprises, Non-Government Organizations and charitable entities through its CSR initiatives and in 2018, launched The BrandLaureate CSR Awards to recognize these entities for their commitment and dedication in their work.
In 2019, it launched The BrandLaureate World Peace Award, an award that promotes peace, unity and harmonization in the world. Recipients of the Awards are individuals and entities that play pivotal role in the promotion of peace.
The BrandLaureate’ Gallery archives The BrandLaureate Award’s journey and milestones recorded since 2006. Situated at The BrandLaureate’s office in Kuala Lumpur, the Gallery is open to the public for visitation/tours.
ORGANIZATION CHART (9th January 2020)
Professor Dr.Uichol Kim
International Advisor
Ybhg Tan Sri Rainer Althoff
Chairman
Dr.KKJohan
President
Ms.Chew Bee Peng
Chief Executive officer
Y.M Senator Datuk Raja Ropiaah binti Raja Abdullah
Secretary General
Board Members
1. Tan Sri Dato Sri Dr. The Hong Piow
2. YBhg Professor Emeritus Tan Sri Dato' Sri Paduka Lord Dr. Lim Kok Wing
3. Tan Sri Datuk Seri Tony Fernandes,OBE
4. Tan Sri Datuk Dr.Augustine Ong Soon Hock
5. Tan Sri Dato’ Seri Dr.M. Mahadevan
6. Datuk Jimmy Choo, OBE
REFERENCES [1][2][3][4][5][6][7]
The BrandLaureate Article Write-up[edit]
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- ↑ "APBF". Thebrandlaureate.com. Retrieved 5 February 2014.
- ↑ "SEB CEO receives Brand Icon Leadership Award". Borneo Post Online. 20 October 2016.
- ↑ "Macro Kiosk Bhd - Business News - The Star Online". www.thestar.com.my.
- ↑ http://www.thesundaily.my/node/368903
- ↑ "Hamed wins the BrandLaureate 'Man of the Year' at Brand". Borneo Post Online. 6 November 2015.
- ↑ "Malaysian Duo 'Vivas' Set Guinness Record For Most Costume Change Illusions In A Minute". indiatimes.com. 30 November 2016.
- ↑ "Sir Gordon Tietjens wins international award". 20 October 2016 – via www.nzherald.co.nz.
