the Community (agency)
Warning: Display title "the Community (agency)" overrides earlier display title "The Community (agency)".
|Industry||Advertising, Branding, Marketing|
Number of locations
|4 offices in 3 countries|
Area served 🗺️
Number of employees
|Divisions||The Community, The Maker's Lab|
The Community is a global advertising agency with offices in Miami and Buenos Aires. It was founded in March 2001 simultaneously in both the USA and Argentina by Jose and Joaquin Molla. Jose Molla was Creative Director for Nike International at Wieden+Kennedy, while Joaquin was the Creative Director of Ratto/BBDO in Argentina. The company was founded on the idea that every brand has its community with whom it connects through universal truths which transcend nations and ethnicities.
In January 2014, the community was acquired by SapientNitro. The following month, Joaquín and José Mollá published a satiric video called "Why we sold", explaining in their own words the reasons they decided to join SapientNitro, while enjoying different fancy and extravagant luxuries that they could now afford.
It has carried out international work for Verizon, Corona, Converse, BMW, Tesco, General Mills, La Nación, Kroger, Rolling Stone, Modelo and Nutcase.
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