The Cut Buddy
| File:The Cut Buddy Logo.png | |
| ISIN | 🆔 |
|---|---|
| Founded 📆 | 2016 |
| Founder 👔 | Joshua Esnard |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | thecutbuddy |
| 📇 Address | |
| 📞 telephone | |
The Cut Buddy is a company best known for a template that it manufactures (also called 'The Cut Buddy'), a patented multi-curve DIY grooming maintenance tool designed to let a person Shape-Up their own haircut or beard without making errors.[1]
The product originally went viral on March 5, 2016 after a Facebook video showing how to use the product received over 10 million views resulting in 4,000 sales in just a few hours and #1 Best-Seller status on Amazon in the United States and Canada.[2] The Cut Buddy was featured on ABC's show Shark Tank on November 12, 2017.[3][4][5]
History[edit]
Joshua Esnard was born in the Caribbean nation Saint Lucia before his parents immigrated to the United States to pursue careers in academia. Growing up in Ithaca, New York and tired of his father's haircuts, Esnard began cutting his own hair. After many errors, he created the original Cut Buddy prototype when he was 13 years old by cutting a stencil out of his parent's work folders.[6][7]
At age 28, after being chastised by his girlfriend for "never finishing what he starts," Esnard applied for a patent for his haircut template design and The Cut Buddy was commercially released in January 2016.[2][6] Two months later, after hiring YouTube personalities to showcase the product a video on Facebook went viral receiving over 8 million views in just hours and leading to over 4,000 sales that day.[2][6][7] According to Esnard's interview in Forbes, The Cut Buddy sold over 55,000 units and made over $700,000 in revenue in its first year of operation.[2]
According to the company's website, The Cut Buddy was founded in 2015 when Esnard began the patent process for two multi-curve haircut template designs.[1]
On the Shark Tank episode (Season 9, Episode 11) originally airing on November 12, 2017, Daymond John made a 20% equity stake deal with Esnard for $300,000.[8][9][10]
References[edit]
- ↑ 1.0 1.1 "The Cut Buddy Official Website". Retrieved 1 December 2017.
- ↑ 2.0 2.1 2.2 2.3 "Inventor Of The Cut Buddy Paid YouTubers To Spark Sales. He Wasn't Ready For A Video To Go Viral". Forbes. 15 February 2017. Retrieved 1 December 2017.
- ↑ "Chapel Hill man featured on 'Shark Tank'". ABC 11. 11 November 2017. Retrieved 1 December 2017.
- ↑ "Ithaca native pitching invention on Shark Tank this weekend". LocalSYR. 10 November 2017. Retrieved 1 December 2017.
- ↑ "Ithaca High School alum to pitch company to investors on 'Shark Tank'". Ithaca Voice. 7 November 2017. Retrieved 1 December 2017.
- ↑ 6.0 6.1 6.2 "Meet the Man Behind Amazon's Best-Selling Grooming Tool". GQ. 1 October 2016. Retrieved 1 December 2017.
- ↑ 7.0 7.1 "Inventing Out of Necessity, 'The Cut Buddy' Shakes Up the Barber Industry". Black Enterprise. 27 January 2017. Retrieved 1 December 2017.
- ↑ "'Shark Tank' contestant gets a deal for The Cut Buddy". Sun Sentinel. 12 November 2017. Retrieved 1 December 2017.
- ↑ "His Invention, 'The Cut Buddy,' Keep Edges Looking So Sharp, Daymond John Just Invested In It". Black Enterprise. 13 November 2017. Retrieved 1 December 2017.
- ↑ "Shark Tank: The Cut Buddy Accepts $300,000 Offer from Daymond John". Ithaca Voice. 12 November 2017. Retrieved 1 December 2017.
External links[edit]
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