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The Financial Brand

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The Financial Brand
Financial Insights
ISIN🆔
IndustryJournalism
Founded 📆2007
Founders 👔Jeffry Pilcher
Headquarters 🏙️,
Gig Harbor, Washington
,
USA
Area served 🗺️
Worldwide
Key people
Jim Marous, Steve Cocheo, Bill Streeter
Members
Number of employees
🌐 Websitethefinancialbrand.com
📇 Address
📞 telephone

The Financial Brand is an American digital publication focused on marketing and strategy issues affecting retail banks and credit unions.[1]. The publication — while most of the staff works remotely — is headquartered in 5425 64th Ave NW, Gig Harbor, Washington. It has a worldwide readership as the website ranks 60,837 across the globe and 35,421 in the United States[2], as of September 15, 2021.

Founded in 2007[3] by CEO and President Jeffry Pilcher[4], the publication is utilized as a resource for C-level banking executives looking for the latest ideas, insights and information about how financial institutions build their brands. The Financial Brand was first captured on the Wayback Machine[3] on September 5, 2008.

Until 2014, when Co-Publisher Jim Marous[5] joined the online publication, Pilcher wrote nearly all the publication's articles. However, the Financial Brand's staff has since grown to more than 10 people with three primary writers — Editor-in-Chief Bill Streeter[6], Executive Editor Steve Cocheo[7] and Editorial Associate Garret Reich [8](9), in addition to a stack of freelance writers.

The Financial Brand Forum[edit]

Since 2014, The Financial Brand has held The Financial Brand Forum, which claims to be the "largest event for marketing professionals in banking"[9]. After running annually for six years, its 2020 forum was postponed because of Covid-19 restrictions[9]. Its 2022 forum, slated to take place from November 14 to 16, will take place in Las Vegas at the Aria Hotel Resort[10].

The Neobank Tracker[edit]

On April 28, 2021, The Financial Brand launched its "Neobank Tracker," which CEO Jeffry Pilcher writes in its launch is "the first public database of neobanks, challenger banks, digital-only banks, direct banks, and fintechs offering direct-to-market solutions"[11]

The publication designed the tracker for experts in the financial industry to better sort through "the rapidly evolving thicket of neobanks and fintech players,"[12] wrote Tom Groenfeldt for Forbes.

The Neobank Tracker's database has directory listings for over 300 neobanks[13], including (but not limited to) Chime, Paypal and Venmo.

References[edit]

  1. "The Financial Brand". Muck Rack. 2021. Retrieved September 15, 2021. Unknown parameter |url-status= ignored (help)
  2. "thefinancialbrand.com". Alexa Ratings. 2021. Retrieved September 15, 2021. Unknown parameter |url-status= ignored (help)
  3. 3.0 3.1 "http://thefinancialbrand.com/". Wayback Machine. September 5, 2008. Retrieved September 15, 2021. Unknown parameter |url-status= ignored (help); External link in |title= (help)
  4. Pilcher, Jeffry. "Jeffry Pilcher — About". LinkedIn. Retrieved September 15, 2021. Unknown parameter |url-status= ignored (help)
  5. Marous, Jim (2021). "Jim Marous — About". LinkedIn. Retrieved September 15, 2021. Unknown parameter |url-status= ignored (help)
  6. Streeter, Bill (2021). "Bill Streeter — About". LinkedIn. Retrieved September 15, 2021. Unknown parameter |url-status= ignored (help)
  7. Cocheo, Steve (2021). "Steve Cocheo — About". LinkedIn. Retrieved September 15, 2021. Unknown parameter |url-status= ignored (help)
  8. Reich, Garret (2021). "Garret Reich — About". LinkedIn. Retrieved September 15, 2021. Unknown parameter |url-status= ignored (help)
  9. 9.0 9.1 "2021 Bank Marketing Conferences". BankBound. July 21, 2021. Retrieved September 15, 2021.
  10. "About The Forum". The Financial Brand Forum. 2021. Retrieved September 15, 2021. Unknown parameter |url-status= ignored (help)
  11. Pilcher, Jeffry (April 28, 2021). "Introducing the World's First Interactive Directory of Digital-Only Neobanks". The Financial Brand. Retrieved September 15, 2021.
  12. Groenfeldt, Tom (April 29, 2021). "The Financial Brand Launches Neobank Tracker". The Financial Brand. Retrieved September 15, 2021.
  13. "Neobank Tracker: The World's Biggest Database of Digital-Only Banks". The Financial Brand. August 30, 2021. Retrieved September 15, 2021. Unknown parameter |url-status= ignored (help)


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