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The Flock

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The Flock

The Flock is a Latin American technology talent platform founded in 2021.[1] It connects independent professionals from the region with companies worldwide through two main models: on-demand talent and managed software teams.[2]

History

The company was founded in 2021 by Ramiro González Forcada (CEO), Juan Cruz Montes (CTO), and Nicolás Castro (CPO).[3] It emerged during the digital transformation accelerated by the COVID-19 pandemic, when global demand for qualified professionals exceeded supply.[4]

In 2023, The Flock closed an angel investment round of US$180,000, which included Max Cavazzani, founder of Etermax, as one of the investors.[5] That same year, Forbes Argentina reported revenues above US$3 million, representing a 250% increase compared to 2022.[6]

Business Model

The Flock operates through two service models:[7]

  • On-demand talent: professionals work under the direct management of the client company.[8]
  • Managed software teams: multidisciplinary teams are assembled and managed by The Flock.[9]

The model is intended to provide flexibility, allowing organizations to scale teams up or down depending on project needs, while reducing recruitment times.[10]

Services

The platform applies a validation process that includes English proficiency tests, technical assessments, soft skills evaluations, and personality tests such as MBTI.[11] Its main areas of specialization are software development, design, product management, data analytics, and artificial intelligence.[12]

Global Presence

By 2025, The Flock reported a network of more than 15,000 validated professionals across Latin America, delivering projects in over ten countries.[13] The United States became its main growth market.[14]

Clients Industries

The company has worked with industries such as fintech, healthcare, energy, gaming, and marketing. Clients include YPF, Pepsico, Banco Industrial, Betwarrior, and Osana.[15]

Awards and Recognition

The Flock has been recognized in the technology and human resources sectors:

  • Top Staff Augmentation Company (Clutch, 2023 and 2025).[16]
  • Tech Startup of the Year (American Business Award, 2023 and 2024).[17]
  • Scale Up 2024 (Endeavor).[18]
  • Fastest Growing IT Company of the Year 2025 (Globee Awards).[19]

Media coverage

Several media outlets have covered the company:

  • Forbes Argentina listed The Flock among “the five most promising startups of 2024 selected by Endeavor”.[20]
  • CNN en Español described it as “the leading technology talent platform in Latin America”.[21]
  • iProfesional published a first-person column by co-founder Nicolás Castro on leadership and scaling.[22]
  • Ámbito Financiero analyzed the role of software factories in Argentina, citing The Flock.[23]
  • Yahoo Finance highlighted its angel investment round and revenue growth.[24]

References

  1. "Ni oficina ni horarios: el boom de las changas digitales crece entre los jóvenes". Todo Noticias (in español). 2025-06-07. Retrieved 2025-10-03.
  2. Bravo, Rocío (2024-03-14). "Te contratan empresas de afuera con los mejores beneficios: qué es el talento on demand y por qué se impone entre empleados". iProUP. Retrieved 2025-10-03.
  3. "Los secretos de un joven empresario millennial para emprender y tener éxito | Liderazgo inspirador". www.cronista.com (in español). 26-07-2024. Retrieved 2025-10-03. Check date values in: |date= (help)
  4. "¿Siguen siendo las software factory un negocio en Argentina?". Ambito. Retrieved 2025-10-03.
  5. Argentina, Forbes (16/10/2023). "Esta empresa latina, parecida a Linkedin, logró facturar más de $3 millones: The Flock". Yahoo Finance. Check date values in: |date= (help)
  6. CMS, Amura. "¿Crecer sin capital? El fenómeno de startups argentinas que prueban que no todo lo valioso necesita un inversor". Forbes Argentina (in español). Retrieved 2025-10-03.
  7. Bravo, Rocío (2024-03-14). "Te contratan empresas de afuera con los mejores beneficios: qué es el talento on demand y por qué se impone entre empleados". iProUP. Retrieved 2025-10-03.
  8. "The Flock, la plataforma de talento tecnológico líder en Latinoamérica". CNN (in español). 2022-10-05. Retrieved 2025-10-03.
  9. "The Flock, la plataforma de talento tecnológico líder en Latinoamérica". CNN (in español). 2022-10-05. Retrieved 2025-10-03.
  10. "The Flock, la plataforma de talento tecnológico líder en Latinoamérica". CNN (in español). 2022-10-05. Retrieved 2025-10-03.
  11. "Escasez de talento: un mito creado por procesos que no funcionan". MDZ Online (in español). 2025-08-05. Retrieved 2025-10-03.
  12. "The Flock, la plataforma de talento tecnológico líder en Latinoamérica". CNN (in español). 2022-10-05. Retrieved 2025-10-03.
  13. CMS, Amura. "Startups en el centro de la escena: un problema, una solución y un modelo de negocio rentable con base en la tecnología". Forbes Argentina (in español). Retrieved 2025-10-03.
  14. Bravo, Rocío (2024-03-14). "Te contratan empresas de afuera con los mejores beneficios: qué es el talento on demand y por qué se impone entre empleados". iProUP. Retrieved 2025-10-03.
  15. CMS, Amura. "Startups en el centro de la escena: un problema, una solución y un modelo de negocio rentable con base en la tecnología". Forbes Argentina (in español). Retrieved 2025-10-03.
  16. "Clutch - The Leading Marketplace for Finding Business Services". clutch.co. Retrieved 2025-10-03.
  17. "Home". Stevie Awards. Retrieved 2025-10-03.
  18. "Inicio". Endeavor (in español). Retrieved 2025-10-03.
  19. "Globee® Business Awards". Globee® Business Awards. 2025-11-05. Retrieved 2025-10-03.
  20. CMS, Amura. "Cuáles son las cinco startups más prometedoras para este 2024, según Endeavor". Forbes Argentina (in español). Retrieved 2025-10-03.
  21. "The Flock, la plataforma de talento tecnológico líder en Latinoamérica". CNN (in español). 2022-10-05. Retrieved 2025-10-03.
  22. Bravo, Rocío (2024-03-14). "Te contratan empresas de afuera con los mejores beneficios: qué es el talento on demand y por qué se impone entre empleados". iProUP. Retrieved 2025-10-03.
  23. "¿Siguen siendo las software factory un negocio en Argentina?". Ambito. Retrieved 2025-10-03.
  24. Argentina, Forbes (16 de Diciembre de 2023). "Esta empresa latina, parecida a Linkedin, logró facturar más de $3 millones: The Flock". Check date values in: |date= (help)


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