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The RealReal

From EverybodyWiki Bios & Wiki




The RealReal
ISIN🆔
IndustryRecommerce
Founded 📆2011
Founder 👔Julie Wainwright
Headquarters 🏙️San Francisco, California
Area served 🗺️
ServicesAuthenticated Luxury Consignment
Members
Number of employees
🌐 Websitetherealreal.com
📇 Address
📞 telephone

The RealReal

The RealReal is an online and brick-and-mortar marketplace for authenticated luxury consignment. The company was founded in 2011 by CEO Julie Wainwright. The RealReal is headquartered in San Francisco with retail stores in New York City and Los Angeles.[1] The company is a leader in luxury authentication and sustainability with a model based on the circular economy.

Company

The RealReal was founded in 2011 by Julie Wainwright, an e-commerce entrepreneur. By July 2018, The RealReal had raised $288 million in venture capital funding.[2]

In 2016, The RealReal joined the Ellen MacArthur Foundation’s Circular Economy 100 USA.[3] Also in 2016, The RealReal opened a pop-up shop in New York City. This was followed by the opening of the company’s first permanent retail store in New York City in 2017 and an additional pop-up in San Francisco.[4][5] A pop-up store in Las Vegas followed.[6] In 2018, The RealReal opened its second retail location in Los Angeles.[7][8]

In early 2019 The RealReal announced it would be adding an additional half-million square feet of e-commerce center space in Perth Amboy, New Jersey to its existing e-commerce centers in Secaucus, New Jersey and Brisbane, California.[9]

Sustainability

In 2017, The RealReal announced a sustainability partnership with luxury fashion brand Stella McCartney. The partnership launched in 2018 and was extended through 2019.[10][11][12] 

Also in 2017, The RealReal established National Consignment Day as an official holiday.[13]

In 2018, The RealReal announced the launch of a custom sustainability calculator developed with environmental consulting firm Shift Advantage that quantifies the positive environmental impact of consignments processed by the company.[14][15]

Service

The RealReal sells and accepts consignments of men's, women's and kids' fashion, fine jewelry, watches, fine art and home decor. The company ships to over 60 countries. It employs an in-house staff of 110+ experts including horologists, gemologists, art curators and luxury fashion authenticators who inspect items for authenticity and value.[16][17]

In addition to its New York City and Los Angeles stores, the company operates Luxury Consignment Offices in Chicago, Dallas, Los Angeles, Miami, San Francisco and Washington D.C. where clients can consign and receive free valuations of their luxury goods.

Awards and Recognition

  • 2018 Founder Julie Wainwright named to Inc.’s Female Founders 100 List[18]
  • 2018 Founder Julie Wainwright named one of Entrepreneur’s 50 Most Daring Entrepreneurs[19]
  • 2018 Founder Julie Wainwright named one of Fast Company’s Most Creative People In Business[20]
  • 2018 The Lead Foremost 50 Digital Native Brands[21]
  • 2018 Internet Retailer Hot 100 List[22]
  • 2017 Founder Julie Wainwright named one of San Francisco Business Times Most Influential Women of the Year[23]
  • 2017 WWD Best Company Small Cap Award[24]
  • 2017 Founder Julie Wainwright named to Business of Fashion 500[25]
  • 2017 Founder Julie Wainwright named to Vanity Fair’s New Establishment List[26]
  • 2017 Founder Julie Wainwright named to Forbes 40 over 40[27]
  • 2016 Fashion Group International Innovation in Retail e-Commerce Award

References

  1. ↑ Danziger, Pamela N. "Luxury Brands Can't Ignore Fashion Reseller The RealReal Anymore". Forbes. Retrieved 2019-01-30.
  2. ↑ "The RealReal". Crunchbase. Retrieved 2019-01-30.
  3. ↑ "Circular Economy 100 | CE100 - Ellen MacArthur Foundation". Retrieved 2018-04-18.
  4. ↑ Bernard, Katherine (2017-12-13). "Why You Should Love Secondhand Fashion Now". The New York Times. ISSN 0362-4331. Retrieved 2019-01-30.
  5. ↑ "The RealReal Pops Up Downtown, Allbirds and Outdoor Voices Launch Collab Kits + More Style News". 7x7 Bay Area. 2017-11-23. Retrieved 2019-01-30.
  6. ↑ Danziger, Pamela N. "Second-Hand Luxury Retailer The RealReal Pops Up In Las Vegas". Forbes. Retrieved 2019-01-30.
  7. ↑ Tschorn, Adam. "The RealReal's first SoCal store boasts a dedicated men's space, a handbag vault and a 'sneakerdome'". latimes.com. Retrieved 2019-01-30.
  8. ↑ Thomas, Lauren (2018-07-31). "The RealReal to open its second luxury consignment store". www.cnbc.com. Retrieved 2019-01-30.
  9. ↑ Jacobs, Alexandra (2019-01-23). "Tycoon of the Pre-Owned". The New York Times. ISSN 0362-4331. Retrieved 2019-01-30.
  10. ↑ Edelson, Sharon; Edelson, Sharon (2017-10-02). "The Real Real, Stella McCartney Team to Embrace Circular Economy". WWD. Retrieved 2019-01-30.
  11. ↑ Abad, Mario. "Why The RealReal And Stella McCartney Are Calling For Luxury Brands To Embrace Reselling". Forbes. Retrieved 2019-01-30.
  12. ↑ RealReal, The. "The RealReal and Stella McCartney Strengthen Partnership". www.prnewswire.com. Retrieved 2019-01-30.
  13. ↑ RealReal, The. "The RealReal Establishes National Consignment Day as Official Holiday; Announces Partnership with Stella McCartney". www.prnewswire.com. Retrieved 2019-01-30.
  14. ↑ "The RealReal Is Getting Real About Consignment Shopping Sustainability". NYLON. 2018-10-01. Retrieved 2019-01-30.
  15. ↑ Kliest, Nicole. "See How Many Car Miles You Save When Secondhand Shopping With This Calculator". Who What Wear. Retrieved 2019-01-30.
  16. ↑ Reid, Hilary (2018-05-14). "The RealReal's Radical Vision of Secondhand Luxury". ISSN 0028-792X. Retrieved 2019-01-30.
  17. ↑ "How luxury consignment works at The RealReal". www.marketplace.org. Retrieved 2019-01-30.
  18. ↑ "100 Women Making Money, Creating Jobs, and Changing the World". Inc.com. 2018-10-04. Retrieved 2019-01-30.
  19. ↑ Staff, Entrepreneur (2018-10-23). "The 50 Most Daring Entrepreneurs in 2018". Entrepreneur. Retrieved 2019-01-30.
  20. ↑ "Most Creative People in Business 2018". Fast Company. Retrieved 2019-01-30.
  21. ↑ "These Are the 50 Digitally Native Brands You'll See Everywhere in 2019". Vogue. Retrieved 2019-01-30.
  22. ↑ Nov 20, Staff Report |; 2018. "Online marketing techniques that work". Digital Commerce 360. Retrieved 2019-01-30.
  23. ↑ "https://www.bizjournals.com/sanfrancisco/news/2017/05/04/most-influential-women-2017-bay-area-business.html". www.bizjournals.com. Retrieved 2018-04-18. External link in |title= (help)
  24. ↑ Clark, Evan (2017-09-11). "Rihanna to Speak at the WWD Apparel + Retail Summit". WWD. Retrieved 2018-04-18.
  25. ↑ "Julie Wainwright is One of the 500 People Shaping the Global Fashion Industry in 2017". The Business of Fashion. Retrieved 2018-04-18.
  26. ↑ Magazine, Vanity Fair. "The 2017 New Establishment List". The Hive. Retrieved 2018-04-18.
  27. ↑ Johnson, Whitney. "40 Women To Watch Over 40 Celebrates Possibilities Ahead For Women". Forbes. Retrieved 2018-04-18.

External links

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