The Sportschosun
| Type | Daily newspaper |
|---|---|
| Format | Tabloid |
| Owner(s) | Sportschosun Co., Ltd. |
| Headquarters | Seoul, South Korea |
| Website | sportschosun |
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The Sportschosu n(Korean : 스포츠조선) is a sports newspaper published by Sportschosun, a South Korean newspaper publisher. It specializes in sports and entertainment, especially K-pop and K-Drama.
History
Sportschosun is a leading daily newspaper specializing in sports and entertainment in Korea, founded on March 21, 1990. It has played a role in the Korean media industry by providing professional contents covering sports, entertainment, and leisure.
1. Founding Years
Sportschosun , which founded the corporation in December 1989, established its first issue on March 21, 1990. It focused on expanding the base of sports and cultural projects from the beginning of its foundation.
- 1990: Co-hosted the national middle and high school student golf competition in July and the Chuncheon Marathon in October, leading sporting events. In December, It secured influence in the entertainment industry by reviving the Blue Dragon Film Awards, a prestigious award ceremony in the Korean film industry.
- 1995: Hosted the 'Korea Musical Awards' in March, it expanded its base to the performing arts field.
- 1999: In March, it issued Directive No. 3,000, establishing itself as a specialized journal with a solid readership.
2. Digital Transformation
In the 2000s, Sportschosun focused on building media infrastructure connecting online and offline.
- 2000: In November, the online news service(www.sportschosun.com) was launched, and in December, the Mok-dong office building in Yangcheon-gu, Seoul was completed and the relocation was completed in January 2001.
- 2007-2008: Pioneered new business areas, including hosting the High1 Skyway Trekking Festival (2007), establishing the T-ON network and running the kids sports club "Club I&J" (2008).
- 2009: Sought to diversify its contents by launching the sports betting site "Wise Toto" and launching the entertainment and fashion magazine "HIGHCUT".
3. Business Expansion
Starting from the 20th anniversary of its foundation, it established an integrated system to respond to changes in the media environment and strengthened social campaigns.
- 2010: Marks the 20th anniversary of its foundation (command No. 6,386). Media expertise has been strengthened through the establishment of a media research institute, the implementation of an integrated newsroom, and the establishment of "Wepeak", a children's physical education company.
- 2011-2012: Launched the entertainment information program 'Entertainment in TV' for the TV Chosun, was selected as a broadcast content format production support operator by the Korea Creative Content Agency, and entered the video content market.
- 2013-2015: Emphasized the educational value of sports by launching the 'athlete studying, student exercising' campaign (2013) and the 'girls athletic revitalization project - run & learn' campaign (2015). In 2014, it launched the Chinese service 'all that star' to target the global market.
- 2017-2018: Led the foundation of the "Korea 3 vs 3 Basketball Federation" and continues his role as a cultural and sports complex media by hosting high1 writing and painting competitions and UCC competitions.
4. Strengthen K-Content status and social responsibility
In line with the rapidly changing media environment, the awards ceremony is expanding its appearance, and the public interest sports business that breaks down the barriers of disability and non-disability is in full swing.
- 2019: To mark the 40th Blue Dragon Film Awards in November, the ceremony venue was moved to Paradise City Hotel in Yeongjongdo, Incheon, and opened on a grander scale.
- 2022: In July, the company launched Korea's first Blue Dragon Series Awards for OTT series. It is praised for taking the value of K-content to the next level in line with the rapidly growing streaming market. In November, "the Seoulim Festival" was held in collaboration with the Seoul Sports Association for the disabled Students. As the only school sports in the country where students with disabilities and non-disabled students harmonize through physical activities, it provides a place for communication and evokes the importance of school sports in adolescence.
- 2024: In November, it successfully hosts the 45th Blue Dragon Film Awards, the birthplace of Korean cinema, continuing the tradition of the nation's most prestigious award ceremony.
References
External links
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