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The White Company (retailer)

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The White Company is a retailer of linens, home decor, dinnerware, and furniture based in England.[1][2] It has 50 stores in Britain and two in the U.S. It was founded by Chrissie Rucker in 1994. Mary Homer left Topshop in March 2017 to head the company.

The White Company was established in 1994 as a mail order business selling items through a catalogue. Its products featured all white design schemes and included sheets, covers, and pillows.[1] It later expanded into home décor, dinnerware, furniture and clothing.[3] A children’s division called The Little White Company was also added.[1] The White Company started selling online in the U.S. in 2014 and opened a store on 5th Avenue in New York City's Flatiron neighborhood two years later. A second U.S. location was added a year later in New Jersey.

References[edit]

  1. 1.0 1.1 1.2 "A paler shade of retail: The White Company opens in Short Hills". North Jersey. 9 November 2017. Retrieved 12 January 2018.
  2. Quinn, James (2015-01-10). "The White Company profits jump 40pc". The Telegraph. Retrieved 2018-01-12.
  3. "The White Company (UK) Ltd: Private Company Information". Bloomberg. Retrieved 2018-01-12.


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