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Thegainz

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@thegainz is an Instagram account known for its aggregation of online content and Internet memes. As of February 2020, @thegainz had 1 million followers on Instagram.

Created in 2015 by Arslan Najmi, @thegainz focuses on publishing gym and sex-related entertaining clips, memes, and longer form cause-related campaigns aimed at the fitness world.

@thegainz is best known for its viral meme creation across multiple platforms including Facebook,  Instagram, and Twitter.

BRAND[edit]

Najmi uses @thegainz following on Instagram to promote sponsored brands Steel Supplements.[1] and MuscleLicious Foods[2]

@thegainz is known for its dark humor related to sexual content and fitness. The memes are most commonly seen with cartoons and fictional characters such as SpongeBob SquarePants characters, Muppet characters, animated cartoons, and professional athletes.

HISTORY[edit]

Since its launch in 2015, TheGainz has posted more than 10,800 videos and memes and generated in excess of 1.2 billion views on Instagram. The account grew exponentially when a @thegainz meme was featured in a Buzzfeed article.[3]

ACCOUNT CRITICISM[edit]

On January 6, 2020, @thegainz account was taken down off Instagram for a violation of their terms and conditions after multiple reported memes for offensive material and content. After the account was removed off the Instagram platform, @thegainz followers subsequently created a change.org campaign and in less than 24 hours, @thegainz account was restored.

CHARITY INVOLVEMENT[edit]

On February 28, 2020, Najmi announced a private pool party in Miami to celebrate his account reaching 1 million followers.[4] The event proceeds benefit the Leukemia and Lymphoma Society, specifically contributing to The Palm Beach-Treasure Coast 2020 Man & Woman of the Year campaign.

References[edit]

  1. "@Thegainz". Linktree. Retrieved 2020-03-04.
  2. "Musclelicious Foods". www.facebook.com. Retrieved 2020-03-04.
  3. Borges, Anna. "100 Jokes About Trying To Be Healthy That Will Make You LOL". BuzzFeed. Retrieved 2020-03-04.
  4. "Project Gainz 1M Pool Party - Powered by Eventzilla". events.eventzilla.net. Retrieved 2020-03-04.


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