Thread
Thread is a fashion-tech startup launched in 2012.[1], providing a personalised shopping service by combining AI with a personal styling service[2][3].
Thread stocks over 500 partner brands, ranging from high street retailers such as River Island and Marks & Spencer to luxury brands like Burberry[4].
The company's investors include Balderton Capital, Beringea, and H&M.[5]
| Privately held company | |
| ISIN | 🆔 |
| Industry | Retail |
| Founded 📆 | |
| Founder 👔 | |
| Headquarters 🏙️ | London, United Kingdom |
Area served 🗺️ | United Kingdom United States |
| Members | |
Number of employees | |
| 🌐 Website | https://www.thread.com/ |
| 📇 Address | |
| 📞 telephone | |
History[edit]
Thread was launched in 2012 by CEO Kieran O’Neill, CTO Ben Phillips, and Creative Director Ben Kucsan.[2]
Thread was part of the Y Combinator accelerator in San Francisco, which led to one of its first paying customers being Kevin Systrom, CEO of Instagram. After graduating, Thread moved from San Francisco back to East London.[6]
The brand was selected by Y Combinator as one of the 20 most promising start-ups.[2]
In June 2016, Beringea led a £4 million funding round with participation from existing backer Balderton Capital and a number of angel investors, bringing total funding for Thread to around $16 million.[5] In 2018, Thread raised a £16.7 million investment lead by the H&M group, through its venture capital arm H&M CO:LAB, which had also participated in the 2016 funding round[7][8].
In October 2018, Thread launched its iOS app[7][9]
In 2019, Thread was listed fourth in Prolific's list of London's most valuable fashion startups [9]
References[edit]
- ↑ "The Business of Fashion". www.businessoffashion.com. Retrieved 2020-03-19. Unknown parameter
|url-status=ignored (help) - ↑ 2.0 2.1 2.2 Conlon, Scarlett (2018-10-16). "All sewn up: online fashion platform Thread scoops H&M funding". The Guardian. ISSN 0261-3077. Retrieved 2020-03-11.
- ↑ "H&M invests $13M in AI-driven menswear startup Thread". Retail Dive. Retrieved 2020-03-19.
- ↑ "How retail startup Thread is using AI to solve the 'choice paradox'". Marketing Week. 2019-02-06. Retrieved 2020-03-11.
- ↑ 5.0 5.1 "Thread, the U.K. personal styling service for men, picks out £4M funding led by Beringea". TechCrunch. Retrieved 2020-03-11.
- ↑ Hern, Alex (2016-07-19). "Would you trust a stylist with 50,000 clients to get your look right?". The Guardian. ISSN 0261-3077. Retrieved 2020-03-11.
- ↑ 7.0 7.1 "Meet the AI stylists who will help you get dressed in the morning". Evening Standard. 2019-09-26. Retrieved 2020-03-11.
- ↑ Turk, Robyn (2018-10-17). "H&M invests in AI ecommerce site". fashionunited.uk. Retrieved 2020-03-19.
- ↑ 9.0 9.1 "Top 10 in Tech: London's most valuable Fashion startups". Prolific London. 2019-08-22. Retrieved 2020-03-19.
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