Tickr

Tickr is a cloud-based software that processes and displays marketing and media analytics in a secure dashboard. The software combines performance metrics, machine learning (AI), Natural Language Processing and external API data to present real-time public impressions of agencies and brands. The software is scalable and monitors news and social media sources to act as an alert system of negative perceptions. The software itself is based on Amazon Web Services and utilizes post-processing of data from a continuously growing list of sources.

Tickr was founded in 2011 and is based out of San Francisco, California. It is the parent company of Marketspace Technologies Inc, and has expanded its client base globally. The software has been used by governments, agencies, and companies to monitor marketing campaigns, media crises, and public image.

References

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