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Tiger Rag Magazine

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Tiger Rag Magazine is a print publication based in Baton Rouge, Louisiana that focuses on Louisiana State University athletics and positions itself as “The Bible of LSU Sports.” Tiger Rag is owned by Louisiana Radio Network. It is produced twenty times a year with a varying schedule based on individual sports seasons. [1] Tiger Rag produces content for several related products — TigerRag.com, Tiger Rag Extra, the Tiger Rag Daily newsletter, the Tiger Rag podcast and Tiger Rag Radio. Tiger Rag features columnists including journalist and Louisiana Radio Network owner Jim Engster, veteran Times Picayune sportswriter Jim Kleinpeter and USA Today Network’s LSU beat reporter, Glenn Guilbeau. The magazine, known for its extensive coverage of LSU football, also offers game previews, recaps, in-depth interviews and recruiting news. The annual football-season preview is the most popular issue.

Published twenty times annually, Tiger Rag is available monthly February, March, May, June, July, August, and December; semimonthly January and April and three times a month in September, October, and November.  

Tiger Rag has been, at times, influential in shaping public opinion on the team’s quality of play and administrator’s decisions. In an exclusive interview with Tiger Rag’s assistant editor Tyler Nunez, LSU athletics director Scott Woodward broke the news that the athletic department would end its fund-transfer policy with the university that began under former director of athletics Joe Alleva. From 2012-2017, the athletic department contributed nearly $50 million to the academic side of the university. “It’s something very dangerous when universities rely on recurring money especially from an auxiliary like an athletic department,” said Woodward.

Tiger Rag Extra[edit]

First printed in 2016, Tiger Rag Extra is a free, four-color, glossy publication available monthly on newsstands throughout the Baton Rouge area and on TigerRag.com. Tiger Rag Extra provides exclusive sports coverage with lifestyle features surrounding the culture of LSU sports.

History[edit]

Steve Myers and Steve Townsend launched Tiger Rag in September 1978, two years after graduating from LSU. Myers had considered a magazine devoted to local football coverage as early as the 1960s when he worked as a teen phoning in stories on area high school teams to The Times-Picayune in New Orleans. Myers and Townsend met as student-workers in the LSU sports information department and realized the office had significant amounts of material that would appeal to fans. Before the advent of the Internet and other specialty publications, much of the material was unavailable publicly. Despite working on a business plan and consulting with others who had considered the same concept, Myers and Townsend were unable to launch the publication. They parted ways after graduation assuming someone would beat them to their idea. In 1977, Townsend was working with the Southeastern Conference office in Birmingham, Alabama, while Myers was an assistant in the University of Mississippi sports-information department. That fall, Townsend visited Mississippi as an SEC representative when the football team hosted the University of Notre Dame for a game that attracted national attention. Myers and Townsend, along with Myers’ friend Gary Solomon, reunited and decided to pursue the idea of an LSU sports magazine. The name, Tiger Rag, suggested by another friend, was incorporated in June 1978. Myers served as publisher and editor while Townsend was co-editor. The magazine debuted Sept. 1, 1978, featuring senior LSU running back Charles Alexander and former running back and Heisman Trophy winner Billy Cannon on the cover. The company spent about $8,000 on the first issue of 50,000 copies.

Ownership Changes[edit]

Townsend left the magazine in 1983. His career included a stint as media-relations director for the University of Alabama. Myers remained owner and publisher of Tiger Rag until 1993 when he sold the magazine to Gary Solomon’s brother George. In a 2008 Tiger Rag interview, Myers said his decision was based on several things, namely that he felt burned out after 15 years of nonstop coverage of the LSU sports. He also said the football team’s troubles in the early 1990s had taken a toll on the popularity of LSU sports. Moreover, Myers said fundamental changes were taking place within the publishing industry and the early effects of the Internet already could be felt. Solomon sold the magazine in 1996 to George Jenne, a Baton Rouge businessman and former radio-station owner. Jenne sold the magazine to Louisiana Radio Network in 2000.

Modern Era[edit]

In 2005, Tiger Rag’s operations were moved into Louisiana Radio Network offices in Baton Rouge. In addition to the print version, Tiger Rag has diversified its offerings to include Tiger Rag Extra, TigerRag.com, and other digital offerings. In 2008, Tiger Rag launched the Tiger Rag Radio Show, a live call-in program focusing on LSU sports. The Tiger Rag Radio Show is hosted by editor James Moran, assistant editor Tyler Nunez and Louisiana Radio Network sports director Jeff Palermo. The show airs every Tuesday from 6 p.m. – 8 p.m. CST throughout Louisiana and in Mississippi on affiliates KBKK 105.5 FM, Alexandria, LA; WBRP 107.3 FM, Baton Rouge, LA; KLWB (The Game) 103.7 FM, Carencro/Lafayette, LA; WAKH 105.7 FM, McComb, MS; KASO 1240 AM, Minden, LA; KRLQ 94.1 FM, Ruston/Shreveport, LA; WSLA 1560 AM, Slidell, LA; KTJZ 97.5 FM, Tallulah, LA.

References[edit]

1. "About Tiger Rag"

2. "LSU AD tells Tiger Rag sports'can not sustain' sending millions to academics"

3. "Discover Lafayette podcast with Talk Louisiana host Jim Engster: Hear from the radio host who has interviewed nine governors and reported on every gubernatorial race since 1975"

4. "Jim Engster"

Tiger Rag Magazine[edit]


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