Tim Antric
Tim Antric is a New Zealand social marketer, researcher, and agency director. He is Kaiarataki (managing director) of Hemisphere, a Wellington-based behaviour change agency, and is known for producing the first peer-reviewed study of the history of social marketing practice in Aotearoa New Zealand.
Education
Antric holds a Bachelor of Science with Honours in Health Promotion from the University of West London (2005) and a Doctor of Philosophy from the University of Waikato (2021), completed with a University of Waikato Doctoral Scholarship.[1] He is a Fellow of the Chartered Institute of Marketing and a Fellow of the Royal Society for Public Health.
Career
Antric held public health roles in Aotearoa New Zealand at Toi Te Ora Public Health, Waikato District Health Board, the Accident Compensation Corporation, and the Mental Health Foundation of New Zealand before moving into agency work. From 2013 to 2017 he was executive director of Public Libraries of New Zealand, where he served as a public spokesperson on children's literacy and summer reading programmes, advocating for library-based responses to the summer slide in children's reading levels.[2][3] He was also quoted in the New Zealand Herald and on Radio New Zealand on national library usage trends.[4][5] He contributed to the New Zealand government's Digital New Zealanders: The Pulse of our Nation report, commissioned by the Ministry of Business, Innovation and Employment and the Department of Internal Affairs (2017).[6]
He joined GSL Network in 2008 and returned to the agency — by then rebranded as GSL Promotus — as General Manager, Client Solutions in 2021.[7] He became managing director when the agency rebranded as Hemisphere in 2022.
Research
Antric's 2021 article with Toledano and McKie in Social Marketing Quarterly, "Learning From Practice and Politics: The Rise and Fall of Social Marketing in Aotearoa New Zealand (1984–2017)", is the first published peer-reviewed account of social marketing's development as a professional practice in Aotearoa New Zealand.[8] The paper was cited by Sameer Deshpande — Associate Professor at Griffith University and editor of Social Marketing Quarterly — in a 2022 collection on lessons from unsuccessful social marketing interventions.[9] He has also published in Public Relations Review[10] and the Journal of Social Marketing.[11]
References
- ↑ Antric, T. (2021). Social marketing in Aotearoa New Zealand: Analysing its evolution to inform, improve, and justify its future (PhD thesis). University of Waikato. https://hdl.handle.net/10289/14615
- ↑ Library Life (13 October 2014). "Libraries launch summer reading programmes". Library Life. https://www.pressreader.com/new-zealand/library-life/20141013/281831461981137
- ↑ TVNZ Breakfast (2014). "Fears over summer slide in reading habits". TVNZ. https://www.tvnz.co.nz/national-news/fears-over-summer-slide-in-reading-habits-video-6208393 [dead link]
- ↑ New Zealand Herald (2014). "Masterton library bucks NZ trend". https://www.nzherald.co.nz/nz/masterton-library-bucks-nz-trend/EHHSZLTJ776FS7BHCIZCL234XQ/
- ↑ Radio New Zealand (2014). "Ebook issues double in NZ libraries". https://www.rnz.co.nz/news/national/261098/ebook-issues-double-in-nz-libraries
- ↑ Ministry of Business, Innovation and Employment and Department of Internal Affairs (May 2017). Digital New Zealanders: The Pulse of our Nation. https://www.mbie.govt.nz/assets/218c439f72/digital-new-zealanders-the-pulse-of-our-nation.pdf
- ↑ M+AD Daily (2021). "New management role at GSL Promotus". https://www.mad-daily.com/wellington-indie-adds-weight/
- ↑ Antric, T., Toledano, M., and McKie, D. (2021). "Learning from practice and politics: The rise and fall of social marketing in Aotearoa New Zealand (1984–2017)". Social Marketing Quarterly, 27(1), 32–47. doi:10.1177/1524500421994862
- ↑ Deshpande, S. et al. (2022). "Celebrating Lessons Learned from 'Unsuccessful' Social Marketing Interventions". Social Marketing Quarterly, 28(1). doi:10.1177/15245004221077324
- ↑ Antric, T., McKie, D., and Toledano, M. (2019). "Soul searching: Public relations, reputation and social marketing in an age of interdisciplinarity". Public Relations Review, 45(5), 101827. doi:10.1016/j.pubrev.2019.04.002
- ↑ Antric, T., and Reeder, T.A. (2025). "Tiriti-dynamic social marketing: a framework for transformative practice in Aotearoa New Zealand". Journal of Social Marketing. doi:10.1108/JSOCM-09-2024-0205
Category:Living people Category:New Zealand social scientists Category:University of Waikato alumni Category:Fellows of the Royal Society for Public Health Category:People from Darlington Category:New Zealand marketing people
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