Tiny Health
| File:Tiny Health logo.png | |
| Corporation | |
| ISIN | 🆔 |
| Industry | Health Technology & Research |
| Founded 📆 | 2020 |
| Founder 👔 | Cheryl Sew Hoy |
Area served 🗺️ | US & International |
| Products 📟 | PRO, Gut, Vaginal Health Test |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Tiny Health is a U.S.-based health technology company headquartered in Austin, Texas, that provides microbiome testing for infants, children, and adults. Founded in 2020 by entrepreneur Cheryl Sew Hoy, the company offers at-home gut and vaginal tests using Shotgun metagenomic sequencing, as well as stool chemistry tests for healthcare providers..[1]. Its platform provides reports that analyze the microbiome composition based on test results.
History
Tiny Health was founded in 2020 by Cheryl Sew Hoy, who was motivated by her child's health issues [2]. Tiny Health launched its at-home Baby Gut Health Test in 2022[3] Since then, the company has expanded its offerings to include microbiome tests for pregnancy/ postpartum, childhood, adulthood, and vaginal health. Tiny Health’s tests analyze microbial strains and their functional insights, with results intended for use by families and healthcare practitioners. In 2023, The Washington Post profiled Tiny Health in an article on the rise of direct-to-consumer medical testing, noting a customer who had turned to the company’s tests after other medical options had not resolved their condition [4]. Tiny Health raised $8.5 million in a Series A funding round in 2024 [5] and launched its B2B platform, Powered by Tiny. In 2025, Tiny Health expanded its availability to the European Union, Canada, and Mexico through B2B partnerships and was recognized as 'Start-up of the Year' by NutraIngredients-USA [6].
Funding
Prior to its Series A, Tiny Health raised approximately US$4.5 million in seed funding, led by TheVentureCity, to launch its first at-home microbiome test for expecting parents and infants.[7] In March 2024, Axios reported that Tiny Health raised an additional US$8.5 million in a Series A round led by Spero Ventures with participation from Overwater Ventures, Next Coast Ventures, Peterson Ventures, and others.[8] Forbes highlighted the company’s decision to include customers as investors, noting that 25 percent of the round was funded by Tiny Health users.[9] These rounds brought Tiny Health’s total disclosed funding to about US$13 million, preceding the launch of its B2B platform and expansion into the European Union, Canada, and Mexico.
Leadership
Founder and CEO Cheryl Sew Hoy
Cheryl Sew Hoy is the founder and CEO of Tiny Health. She holds a bachelor's degree in Operations Research & Industrial Engineering and a master's degree in Engineering Management and Data Mining from Cornell University.[10] Before founding Tiny Health, Sew Hoy co-founded Reclip.It, which was acquired by Walmart Labs in 2013,[11] and served as the founding CEO of the Malaysian Global Innovation and Creativity Centre (MaGIC).[12]. In 2022, CNBC interviewed Sew Hoy about her approach to entrepreneurship and parenting in the context of leading Tiny Health[13].
Chief Medical Officer Dr. Elisa Song, MD
Elisa Song is a pediatrician trained at Stanford, NYU, and UCSF.[14][15],[16]. She is the founder of the parenting resource Healthy Kids Happy Kids[14] and the author of Healthy Kids, Happy Kids: An Integrative Pediatrician’s Guide to Whole Child Resilience (2024).[17]Pediatrician’s Guide to Whole Child Resilience |publisher=Harvest |location=New York |year=2024 |isbn=978-0-358-75117-5}}</ref>.
Products and services
Tiny Health offers at-home gut and vaginal microbiome testing for all ages, including options used by healthcare practitioners. Its tests use shotgun metagenomic sequencing to analyze microbial species, strains, and functions, providing users with personalized recommendations and downloadable reports that can be shared with providers [18]. The company initially focused on the first 1000 days and has expanded to cover longevity, menopause markers, GLP-1 production, and other metrics to track gut health across all life stages, including pregnancy [19]. Tiny Health provides testing through memberships and baseline tests. In 2024, Fortune listed the Baby Gut Health Test among its “25 Top Recommended Products for Your Health and Wellness” [20].
Technology
Tiny Health analyzes human stool and vaginal samples using shotgun metagenomic sequencing, which captures the genetic content of a microbial community [21]. This method allows for the identification of microbes at the strain level and the analysis of their functional pathways. The company’s bioinformatics pipeline has been validated against established performance benchmarks. It utilizes age-stratified reference cohorts, which include data from infants, children, adults, pregnant women, and those in later life [21]. Building on peer-reviewed research and its own clinical datasets, Tiny Health scientists have developed quantitative markers, including a Gut Maturation Index that models infant microbiome development, indicators of gamma-aminobutyric acid (GABA) synthesis, urolithin A production capacity, microbiome summary score, and microbiome signatures associated with menopause and cardiovascular-related metabolic pathways [22][23]. The platform is utilized in both internal clinical trials and consumer testing programs, with findings reported in microbiome literature [21][24].
Powered by Tiny
Powered by Tiny is Tiny Health’s business-to-business (B2B) division, operating across three main areas:
Wholesale and co-branding
Powered by Tiny partners with health and wellness companies, health systems, and clinics specializing in chronic care and longevity to provide Tiny Health’s proprietary shotgun metagenomic testing to their members and patients. Partners include Superpower, Mito Health, and Begin Health [25].
Health care practice (HCP)
This division supports clinicians and practices by providing Tiny Health’s clinical-grade PRO Gut Health Test, Gut Health Test, and Vaginal Health Test [26]. It’s utilized in several specialized areas, including fertility, hormonal health, and longevity, supporting clinical workflows through practitioner-facing tools. Services include educational resources on result interpretation and continuing education (CE/CME) presentations [27].
The company’s PRO Gut Health Test can only be ordered by licensed healthcare practitioners. The test includes microbial analysis and measures stool chemistry markers related to digestion, absorption, inflammation, and immune response in the gut [26]. Through distribution and diagnostic partners such as Rupa Health, Evexia Diagnostics, and Nordic Laboratories, Tiny Health tests are available to 28,000 healthcare practitioners internationally [28][29][30].
Clinical study collaborations
The company collaborates with contract research organizations (CROs) to facilitate clinical research initiatives utilizing Tiny Health’s tests, including those that have been IRB-approved [31].
Research and clinical applications
Tiny Health supports research into the microbiome and its relationship to long-term health. The company has launched IRB-approved studies on topics such as food allergies and sensitivities, infant microbiome interventions, vaginal microbiome and fertility outcomes, HMO supplementation, and aging microbiome. In 2025, Tiny Health researchers published a peer-reviewed, randomized controlled trial in Pediatric Allergy and Immunology examining a six-month gut health support program for babies born by C-section. The intervention group showed lower eczema rates (6%) compared to the control group (29%). Additional findings included a higher abundance of *Bifidobacterium* in the intervention group (82% vs. 55%), increased presence of genes for digesting breast milk compounds, and lower "C-section index" values indicating gut microbiome patterns more similar to vaginally-born babies [21]. The same year, Tiny Health researchers and collaborators published a review article in Gut Microbes examining current evidence linking the infant gut microbiome to childhood health outcomes. The review highlights how early microbial colonization—shaped by birth mode, feeding practices, antibiotic exposure, and maternal factors—may influence the risk of chronic conditions, including asthma, eczema, diabetes, and obesity. The authors also call for improved research practices, such as standardized stool collection, updated sequencing technologies, and larger longitudinal cohorts, to advance the field[32]. In partnership with Chiyo, Tiny Health released a research paper demonstrating that Chiyo's Prenatal Nurture Program supports both maternal health and gut microbiome composition. The study found notable decreases in pregnancy complication-associated bacterial species. The research contributes to the growing understanding of nutrition's role in maternal health outcomes and intergenerational health transmission through microbiome composition [33]. Tiny Health has also collaborated on research led by Mira Care in a 2024 study examining the relationship between PCOS and gut health in 366 women [34]. The company benchmarks its taxonomic classification pipeline against industry standards such as Kraken2 and MetaPhlAn4, reporting precision, recall, and F1 metrics to ensure analytical accuracy. It uses age-stratified reference cohorts to interpret microbial features in the development of its proprietary condition-linked indices, such as the C-section signature, resilience markers, and functional gene profiles [35].
Advisory board
Tiny Health is supported by a group of medical and scientific advisors with expertise in gastroenterology, pediatrics, microbial genomics, epidemiology, and women’s health. These advisors provide clinical and research insights that inform the company’s scientific direction and product development.
Members of Tiny Health’s scientific and medical advisory board include:
- Taylor Sittler, MD, a board-certified pathologist, angel investor, and co-founder of Color Health.[36] He also co-founded The Cusp,[37] and currently serves as a board director at Tiny Health.[38].
- Emeran Mayer, MD, Executive Director of the G. Oppenheimer Center for Neurobiology of Stress and Resilience at UCLA and author of The Mind-Gut Connection;[39].
- Qian Yuan, MD, PhD, Associate Professor of Pediatrics at Harvard Medical School and Co-Director of the Food Allergy Center at Massachusetts General Hospital;[40]
- Meghan Azad, PhD, Associate Professor of Pediatrics and Child Health at the University of Manitoba and Deputy Director of the CHILD Cohort Study;[41].
- Ruben Mars, PhD, Assistant Professor of Medicine at the Mayo Clinic, specializing in the gut microbiome.[42]
Awards
- Tiny Health named NutraIngredients-USA Start-up of the Year 2025[43]
- Mira’s Hormone Innovator Award for Integrative Impact 2025[44]
- Global Health & Pharma's Biotechnology & Lifesciences Awards 2025[45]
- Rising Star Quarterfinalist in the Kids Health category at the 2024 Digital Health Hub Foundation Awards[46]
- 2023 Probiota Americas Pioneers [47]
External links
See also
References
- ↑ "Tiny Health Adult Gut Test". Rupa Health. Retrieved September 11, 2025.
- ↑ Staff (January 9, 2025). "Cheryl Sew Hoy, Tiny Health". Austin Woman. Retrieved September 9, 2025.
- ↑ "Tiny Health Raises $4.5M to Launch Its Gut Health Test Tailored to Expecting Parents and Infants". Femtech Insider. November 2, 2022. Retrieved September 11, 2025.
- ↑ Harwell, Drew (June 9, 2024). "Doctors couldn't help. They turned to a shadow system of DIY medical tests". The Washington Post. Retrieved September 9, 2025.
- ↑ Schonfeld, John (March 5, 2024). "Tiny Health raises $8.5M to expand its gut biome tests". Vator. Retrieved September 9, 2025.
- ↑ Chiorando, Charlie (July 22, 2025). "Tiny Health named NutraIngredients-USA Start-up of the Year". NutraIngredients-USA. Retrieved September 10, 2025.
- ↑ "Tiny Health Raises $4.5M to Launch Its Gut Health Test Tailored to Expecting Parents and Infants". Femtech Insider. November 2, 2022. Retrieved September 11, 2025.
- ↑ Brodwin, Erin (March 5, 2024). "Tiny Health raises $9M in Series A for baby gut health microbiome tests". Axios. Retrieved September 11, 2025.
- ↑ Shunina, Daria (April 22, 2024). "Turning Customers Into Investors: Tiny Health's Experience". Forbes. Retrieved 2025-09-09.
- ↑ Lao, Nadine (October 12, 2023). "WoW Woman in Health Tech – Cheryl Sew Hoy, CEO and Founder of Tiny Health". Women of Wearables. Retrieved September 10, 2025.
- ↑ "Cheryl Yeoh". American Immigration Council. 8 July 2013. Retrieved September 10, 2025.
- ↑ "MaGIC hits year one, with CEO Yeoh hitting her stride". Malay Mail. May 15, 2015. Retrieved September 10, 2025.
- ↑ Goh, Chiew Tong (November 8, 2022). "'Create adversity': Startup CEO on raising kids with an entrepreneurial mind". CNBC. Retrieved September 9, 2025.
- ↑ 14.0 14.1 Drummond, Jessica (October 8, 2024). "Supporting Teen Immune and Mental Health with Holistic Pediatrician Dr. Elisa Song". Integrative Women’s Health Institute. Retrieved September 10, 2025.
- ↑ "Elisa Song, MD". Cardiometabolic Health Congress. Retrieved September 19, 2025.
- ↑ "Holistic Pediatrician Discusses the Benefits of a Healthy Gut". KTVU FOX 2. September 17, 2024. Retrieved September 10, 2025.
- ↑ Song, Elisa (2024). Healthy Kids, Happy Kids: An Integrative Pediatrician's Guide to Whole Child Resilience. HarperOne. ISBN 9780063306357 Check
|isbn=value: checksum (help). Search this book on
- ↑ "Gut health's importance and what your pediatrician isn't telling you – Dr. Elisa Song shares why gut health is so important for DMV children". Fox 5 DC. August 26, 2024. Retrieved September 10, 2025.
- ↑ "Tiny Health increases funding, broadens clinical outreach". NutraIngredients-USA. October 8, 2024. Retrieved September 10, 2025.
- ↑ Contreras, Celia (December 26, 2024). "Top Recommended Wellness Products 2024". Fortune. Retrieved September 10, 2025.
- ↑ 21.0 21.1 21.2 21.3 Nieto, Pamela A.; Nakama, Claudia; Trachsel, Julian; Goad, David; Soderborg, Taylor K.; Tan, Danielle Shea; Orlandi, Amy; Yuan, Qian; Song, Elisa; Mueller, Noel T.; Mars, Ruben A.; Sew Hoy, Cheryl; Sukhum, Kimberley V. (September 2025). "Improving immune-related health outcomes post-cesarean birth with a gut microbiome-based program: A randomized controlled trial". Pediatric Allergy and Immunology. 36 (9): e70182. doi:10.1111/pai.70182. PMC 12405607 Check
|pmc=value (help). PMID 40898384 Check|pmid=value (help). - ↑ "Tiny Health named NutraIngredients-USA Start-up of the Year". NutraIngredients-USA. July 22, 2025. Retrieved September 10, 2025.
- ↑ Arceo, Kate (June 20, 2025). "Our Editor Tries Tiny Health, The At-Home Family Gut Test (2025)". Good Gear. Retrieved September 10, 2025.
- ↑ "Research". Chiyo, Inc. Retrieved 22 September 2025.
- ↑ "Eczema 101: Exploring the Link Between Eczema and Gut Health". Begin Health. Retrieved 22 September 2025.
- ↑ 26.0 26.1 "Tiny Health Adult Gut Test". Rupa Health. Retrieved 22 September 2025.
- ↑ "Master the Pediatric and Adult Microbiome with Tiny Health". Rupa University. Retrieved 22 September 2025.
- ↑ "Tiny Health, Evexia Diagnostics Close Partnership for New Microbiome Testing Kit". Yahoo Finance. June 10, 2025. Retrieved 22 September 2025.
- ↑ "Tiny Health and Rupa Health Team Up to Transform Preventative Care". FirstWord Healthtech. June 26, 2024. Retrieved 22 September 2025.
- ↑ "Vaginal Health Test (Tiny Health)". Nordic Laboratories. Retrieved 22 September 2025.
- ↑ "Citrus Labs". Citrus Labs. Retrieved 22 September 2025.
- ↑ Nunez, Harold; Nieto, Pamela A.; Mars, Ruben A.; Ghavami, Maryam; Sew Hoy, Cheryl; Sukhuma, Kimberley (2025). "Early life gut microbiome and its impact on childhood health and chronic conditions". Gut Microbes. 17 (1): 2463567. doi:10.1080/19490976.2025.2463567. PMC 11810090 Check
|pmc=value (help). PMID 39916516 Check|pmid=value (help). - ↑ "Chiyo Research". Chiyo. Retrieved January 15, 2025.
- ↑ Mosness, Carissa (September 2, 2024). "More Than Half of Women Report Feeling Gaslit by Their Doctor Regarding PCOS and IBS: New Study". First for Women. Retrieved September 5, 2025.
- ↑ Sherman, Asia (May 12, 2023). "Probiota Pioneers: Tiny Health on the birth of the baby gut microbiome test". NutraIngredients-USA. Retrieved September 22, 2025.
- ↑ "Startup Adds Color to Testing for Cancer Genes". Inside Precision Medicine. April 8, 2015. Retrieved September 18, 2025.
- ↑ "Menopause Startup The Cusp Abruptly Ends Operations". Femtech Insider. December 12, 2023. Retrieved September 18, 2025.
- ↑ "Tiny Health Appoints Dr. Elisa Song as Chief Medical Officer and Dr. Taylor Sittler as Board Director" (Press release). GlobeNewswire. September 17, 2024. Retrieved September 18, 2025.
- ↑ "The Brain-Gut Connection with Dr. Emeran Mayer". PBS. Retrieved August 8, 2025.
- ↑ "Qian Yuan, M.D., Ph.D." MGH Research Institute. Retrieved August 8, 2025.
- ↑ "Meghan Azad, PhD". University of Manitoba. Retrieved August 8, 2025.
- ↑ "Mayo researchers study stool to unlock microbiome's role in cancer treatment". Mayo Clinic News Network. April 14, 2022. Retrieved August 8, 2025.
- ↑ Chiorando, Charlie (July 22, 2025). "Tiny Health named NutraIngredients-USA Start-up of the Year". NutraIngredients-USA. Retrieved September 10, 2025.
- ↑ "Shaw Awards – Mira's Hormone Innovator Award for Integrative Impact". Mira. Retrieved September 10, 2025.
- ↑ "Tiny Health – Biotechnology & Lifesciences Awards 2025". Global Health & Pharma. AI Global Media. 2025. Retrieved September 10, 2025.
- ↑ "2024 Quarter-finalists". Digital Health Hub Foundation. Retrieved September 10, 2025.
- ↑ Daniells, Stephen (1 May 2023). "Meet the 2023 Probiota Americas Pioneers: Tiny Health, Purity IQ & Nimble Science". NutraIngredients-USA. William Reed. Retrieved 17 September 2025.
This article "Tiny Health" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Tiny Health. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
