Tom Adeyoola
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Tom Adeyoola is a British technology entrepreneur and public-sector innovation leader. He is the Executive Chair of Innovate UK, a council of UK Research and Innovation.[1]
Adeyoola is the founder of Metail, a fashion-technology company focused on virtual fitting-room technology. He founded the company in 2008 and led it until its sale in 2019.[2]
Career
Adeyoola has worked in technology, entrepreneurship, investment and business strategy. According to UK Research and Innovation, he has more than 25 years' experience in the startup ecosystem.[3]
He founded Metail, an apparel-technology company based in Cambridge and London. The company developed virtual fitting-room technology for online fashion retail. UKRI states that Metail raised £25 million before its exit.[4]
Adeyoola has also held board and advisory roles. He has served on the board of Channel 4 and St Paul's School, and has been involved with Elvie, Verco, Extend Ventures, the Creative Industries Taskforce and the Startup Coalition.[5]
Innovate UK
In March 2025, Adeyoola was announced as the preferred candidate for Executive Chair of Innovate UK by Science Minister Lord Vallance.[6]
Following a pre-appointment hearing, the House of Commons Science, Innovation and Technology Committee endorsed his appointment in April 2025.[7]
UK Research and Innovation lists Adeyoola as Executive Chair of Innovate UK.[8]
Publications and policy work
Adeyoola co-authored the Start-Up, Scale-Up review, which examined how the United Kingdom could improve conditions for starting and growing businesses.[9]
See also
References
- ↑ "Tom Adeyoola". UK Research and Innovation. Retrieved 26 May 2026.
- ↑ "Pre-appointment hearing for the Executive Chair of Innovate UK". UK Parliament. 10 April 2025. Retrieved 26 May 2026.
- ↑ "Tom Adeyoola". UK Research and Innovation. Retrieved 26 May 2026.
- ↑ "Tom Adeyoola". UK Research and Innovation. Retrieved 26 May 2026.
- ↑ "Tom Adeyoola". UK Research and Innovation. Retrieved 26 May 2026.
- ↑ "Preferred candidate for Innovate UK Executive Chair is announced". UK Research and Innovation. 25 March 2025. Retrieved 26 May 2026.
- ↑ "Tom Adeyoola endorsed as executive chair of Innovate UK". Science Business. 10 April 2025. Retrieved 26 May 2026.
- ↑ "How Innovate UK is governed". UK Research and Innovation. Retrieved 26 May 2026.
- ↑ "Start-Up, Scale-Up" (PDF). The Labour Party. 2022. Retrieved 26 May 2026.
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