Touchstone Essentials
| Private | |
| ISIN | 🆔 |
| Industry | Dietary supplements |
| Founded 📆 | 2012 |
| Founder 👔 | |
| Headquarters 🏙️ | , Raleigh , United States |
Area served 🗺️ | Worldwide |
| Products 📟 | Organic nutritional supplements, detox supplements, blood sugar support supplements, longevity supplements |
| Members | |
Number of employees | |
| 🌐 Website | thegoodinside |
| 📇 Address | |
| 📞 telephone | |
Touchstone Essentials (legally Touchstone Life Essentials, Inc.) is an American direct-to-consumer dietary supplements company headquartered in Raleigh, North Carolina. Founded in 2012, the company develops and sells organic nutritional, detox, blood sugar support, and longevity supplements through its e-commerce website at thegoodinside.com.[1][2]
As of 2026, the company has stated that it has served more than 800,000 customers across North America, Australia, Japan, and Europe, and reports more than 50,000 five-star verified customer reviews across its product line. In September 2025, Touchstone Essentials became a Certified B Corporation, earning a B Impact Assessment score of 89.4, compared with a median score of 50.9 for ordinary businesses that complete the assessment.[1][2]
Products
Touchstone Essentials produces a line of organic and natural wellness supplements across detox, daily nutrition, blood sugar support, gut health, and longevity categories. The company's flagship products are Pure Body and Pure Body Extra, two liquid zeolite supplements that anchor its detox line. Both use clinoptilolite zeolite, a naturally occurring mineral that the United States Food and Drug Administration has granted Generally Recognized as Safe (GRAS) status. The company states that the zeolite used in both products is reduced to a mean particle size of approximately 0.3 microns through a proprietary milling process and that each batch is verified through third-party laboratory testing, with analyses published publicly on the company's website. Pure Body is sold as ingestible drops, while Pure Body Extra is delivered through an oral spray that the company describes as an activated hydrated zeolite formulation.[2][3]
The broader product range includes Super Green Juice, an organic ready-to-mix superfood powder; a fulvic mineral supplement; and a line of organic capsule supplements.[2]
In 2023, the company launched Gluco-Control, a blood sugar support supplement.[4] In February 2025, the company introduced Para-Shield, an herbal gut and digestive cleanse supplement, expanding its detox line into the gut health category.[5] In June 2025, the company launched Telo-Vital, a longevity supplement developed by telomere researcher Bill Andrews. Telo-Vital was unveiled at Dave Asprey's Biohacking Conference in Austin, Texas, and contains a telomerase activator blend of organic botanical extracts, including turmeric, pomegranate, baical skullcap, hezi, gallnut, and black pepper, alongside organic wheatgrass and blackcurrant extract.[6]
The company's products are sold primarily direct-to-consumer through thegoodinside.com.
Business model
Touchstone Essentials operates as a direct-to-consumer e-commerce brand, with products sold and fulfilled through thegoodinside.com. The company also maintains a global community of affiliates and brand advocates who promote its products online.[1]
Sustainability
Touchstone Essentials has been certified Plastic Neutral by rePurpose Global since 2021, removing more than 63,000 pounds of nature-bound plastic through that partnership. The company ships products in recyclable amber glass bottles and uses compostable packaging materials and paper-based packing tape. Through a partnership with One Tree Planted, the company has planted more than 25,000 trees. It also operates as a fully remote workforce, reducing its operational carbon footprint.[2][7]
Charitable activity
The company has donated to World Central Kitchen, including a contribution of more than $50,000 in 2022.[8]
Recognition
Touchstone Essentials is a Certified B Corporation and a BBB Accredited Business with an A+ rating from the Better Business Bureau.[9][2]
References
- ↑ 1.0 1.1 1.2 "Touchstone Essentials – Certified B Corporation". B Lab. Retrieved June 5, 2026.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "Touchstone Essentials Joins Ranks of Best Companies with B Corp Certification" (Press release). Touchstone Essentials. September 4, 2025. Retrieved June 5, 2026 – via PR Newswire.
- ↑ "Pure Body Lab Analysis" (PDF). Touchstone Essentials. Retrieved June 5, 2026.
- ↑ "Touchstone Essentials Launches Blood Sugar Support Supplement" (Press release). Touchstone Essentials. Retrieved June 5, 2026 – via Yahoo Finance.
- ↑ "Touchstone Essentials Launches Gut Health Supplement as it Expands Best-Selling Detox Line" (Press release). Touchstone Essentials. February 24, 2025. Retrieved June 5, 2026 – via PR Newswire.
- ↑ "Touchstone Essentials Launches Telo-Vital Longevity Supplement". Nutraceuticals World. June 18, 2025. Retrieved June 5, 2026.
- ↑ "Touchstone Essentials' New Packaging Shows Commitment to Sustainability" (Press release). Touchstone Essentials. November 7, 2023. Retrieved June 5, 2026 – via PR Newswire.
- ↑ "Touchstone Essentials Donates Over $50,000 to World Central Kitchen" (Press release). Touchstone Essentials. November 16, 2022. Retrieved June 5, 2026 – via PR Newswire.
- ↑ "Touchstone Essentials". Better Business Bureau. Retrieved June 5, 2026.
