Troverie
Troverie is a luxury watch online retailer established in 2017 and based in the United States. The company sells men's, women's and used timepieces. Troverie is an Authorized Luxury Group (ALG) portfolio company.
History[edit]
 | |
| Type | Private |
|---|---|
| Headquarters | Newark, NJ, U.S. |
| Products | Luxury Watches |
Key people | Fred Levin (Founder/CEO)
Peter Kramer (COO) Lauren Calmas (CMO) |
Parent organization | Authorized Luxury Group (ALG) |
| Website | www.troverie.com |
Troverie was founded by CEO Fred Levin, the former president of NPD's luxury practice, LGI Network, and Movado Group's Concord Watch Company, with the goal of "establish[ing] an innovative e-commerce, omni-channel platform serving the luxury watch consumer of today."[1]
Operations[edit]
Troverie doesn't own any of its inventory; it is partnered with more than 70 jewelry stores nationwide, which allow Troverie to sell their watches online.[2] Users can also go to one of these 70 stores after buying through Troverie to pick up their watch in person.[3] Troverie is authorized by each of the brands it carries; each watch comes with the manufacturer's warranty.[4] Each sale on Troverie is assigned based on customer-satisfaction surveys, which are calculated based on a 90-day rolling average.[5] Troverie partnered with Crown & Caliber in 2018 to offer a trade-in program via the Troverie website.[6] Troverie aims to "form an 'everyone can win' point of view, across three constituencies (consumer, jewelers, and manufacturers) with very clear, varying goals."[7]
References[edit]
- ↑ "Authorized Luxury Group (ALG)". Authorized Luxury Group. Retrieved 2019-08-08.
- ↑ Ismael, Amir. "Troverie is a new website that's making it easier, more secure, and less intimidating to shop for new luxury watches online". Business Insider. Retrieved 2019-08-08.
- ↑ Corder, Rob (2019-02-27). "IN DEPTH: Troverie offers out of the box omnichannel ecommerce for retailers". WatchPro USA. Retrieved 2019-08-10.
- ↑ McCoole, Veena. "Can Troverie Change the Face of Luxury Watch Shopping?". Forbes. Retrieved 2019-08-10.
- ↑ Gomelsky, Victoria; Gomelsky, Victoria (2018-08-23). "Troverie Is the Latest Watch Retailer with Authorized Online Sales". Robb Report. Retrieved 2019-08-08.
- ↑ "Crown & Caliber and Troverie Announce Luxury Watch Trade In, Trade Up Program". www.businesswire.com. 2018-11-14. Retrieved 2019-08-08.
- ↑ ""Embrace constructive conflict by asking probing questions and challenging the status quo" With Lauren Calmas CMO at Troverie - Thrive Global". thriveglobal.com. Retrieved 2019-08-10.
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