TrustRadius
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| Private | |
| ISIN | 🆔 |
| Industry | Technology, Software |
| Founded 📆 | May 2012 |
| Founder 👔 | Vinay Bhagat |
| Headquarters 🏙️ | Austin, Texas, United States |
Area served 🗺️ | |
Key people |
|
| Members | |
Number of employees | 65 |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
TrustRadius is a buyer intelligence platform for business technology. It provides detailed product info, user reviews, pricing, and research tools.[1][2]
History
TrustRadius was launched by Vinay Bhagat in 2012, initially offering a platform for detailed, long-form reviews that captured the voice of the customer at scale.[3] In 2020, the company launched intent data and integrated with Salesforce.[4] That same year, TrustRadius introduced pricing pages, allowing potential buyers to access product pricing without needing to engage with sales representatives.[5][6]
In 2021, TrustRadius launched integrations with 6sense,[7] LinkedIn,[8] and Demandbase, providing additional intent data capabilities.[9][10] The following year, in 2022, the company added features that allowed for more comprehensive product profiles.[11]
By 2023, TrustRadius expanded its product coverage by five times. The company also introduced more intent data integrations, including a partnership with Intentsify, and launched lead capture capabilities on vendor product pages, making it easier for buyers to engage with vendors.[12][13] Additionally, TrustRadius partnered with LinkedIn to embed content from its reviews and product scores on the LinkedIn platform.
In 2024, TrustRadius launched a partnership with ZoomInfo.[14] The company also introduced an Integrated Content Syndication Network, to generate leads for customers by using intent data and content from TrustRadius.[15][16]
References
- ↑ "Technology and innovation environment most important for business during a crisis, finds EIU report". Economist Impact - Perspectives. Retrieved 2024-10-08.
- ↑ Jones, Andrew (2015-12-16). "New TrustRadius marketing automation report uses updated scoring algorithm". VentureBeat. Retrieved 2024-10-08.
- ↑ "The Entrepreneurial Journey: TrustRadius' Vinay Bhagat | Built In Austin". Built In. Retrieved 2024-10-04.
- ↑ "TrustRadius Connector for Salesforce". TrustRadius. Retrieved 2024-10-04.
- ↑ "14 Best SaaS Pricing Page Examples in 2024". www.webstacks.com. Retrieved 2024-10-04.
- ↑ "TrustRadius Reflects our Commitment to Creating Fanatical Customers". Prophix. Retrieved 2024-10-04.
- ↑ "6sense TrustRadius Integration | Partner Network". 6sense.com. Retrieved 2024-10-04.
- ↑ Lindenau, Kelly (2022-03-17). "TrustRadius Announces LinkedIn Matched Audiences Integration". Demand Gen Report. Retrieved 2024-10-04.
- ↑ "TrustRadius Integrates With Demandbase For Account-Based Marketing". Martechvibe | Where Technology Powers Marketing. 2022-03-31. Retrieved 2024-10-04.
- ↑ Davis, Kim (2022-03-30). "TrustRadius, Demandbase One announce intent integration". MarTech. Retrieved 2024-10-04.
- ↑ "Top 5 product review sites for SaaS". www.kalungi.com. Retrieved 2024-10-04.
- ↑ Sonnenberg, Anna (Kuehl) (2023-08-23). "Best Software Review Sites: TrustRadius". B2B SaaS Reviews. Retrieved 2024-10-04.
- ↑ "TrustRadius Recipe: Drive Reviews and Customer Proof". support.pendo.io. 6 February 2024. Retrieved 2024-10-04.
- ↑ "ZoomInfo Wins 2024 TrustRadius Tech Cares Award for Reducing e-Waste in Landfills, Donating Electronics to Those in Need". www.biia.com. Retrieved 2024-10-04.
- ↑ "TrustRadius 2024 Report: Why INFUSE is a Top-Rated Demand Provider". INFUSE. Retrieved 2024-10-04.
- ↑ "Set Up Intent for TrustRadius Integration". demandbase.com. Archived from the original on 2022-07-01. Retrieved 2024-10-04.
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