UX Spot
| ISIN | 🆔 |
|---|---|
| Industry | Consumer Research, Apps, Product Research, User Testing, UX Design |
| Founded 📆 | 2017 |
| Founder 👔 | Samuel Jesse, Zippora Lau |
| Headquarters 🏙️ | Shanghai, China, China |
Area served 🗺️ | Worldwide |
| Services | UX Strategy
UX Design App Development |
| Members | |
Number of employees | |
| Parent | Digital Creative |
| 🌐 Website | https://uxspot.com/ |
| 📇 Address | |
| 📞 telephone | |
UX Spot is a UX research agency and lab in Shanghai, China for testing, optimizing, and designing digital experiences for Chinese users.
History
UX Spot was founded in 2017 by Samuel Jesse and Zippora Lau, under the parent company, Digital Creative, in Shanghai, China. UX Spot has helped a list of companies run UX research in China, such as Microsoft, Agoda, Dyson, TomTom, Kaspersky, Epson, Lenovo, and many more.
Services
UX Spot provides a variety of UX research services, including focus group interviews, usability testing, user interviews, UX reviews, and a wide range of qualitative UX research methodologies in China. With its custom-built UX research lab in Shanghai, UX Spot helps clients optimize their products and services in China through user experience research and design.
Insights
When the co-founder and research director of UX Spot, Samuel Jesse, was discussing the best UX practices and product localization for Chinese consumers, he asserted that “when something is well designed, it gives that perception of trust, it transfers that perception of quality.”[1]
Samuel Jesse shared his insight on the increasingly popular use of WeChat mini-programs in China, “WeChat users prefer Mini Programs over standalone apps to execute infrequently performed tasks, leading countless Chinese cultural destinations to develop them.”[2] Jesse also pointed out the key to building a successful WeChat Mini Program for brands, “in our studies comparing native Apps with their WeChat MP counterparts, users preferred the apps when the mini-programs only tried to replicate the native App (Ctrip, Ele, etc.). Brands succeeded when they created more single-use functions as their MPs.”[3]
References
- ↑ chinastartuppulse.simplecast.com https://chinastartuppulse.simplecast.com/episodes/6644ec10-9700c984. Retrieved 2021-05-07. Missing or empty
|title=(help) - ↑ "Decoded: Mini Program Functions for Cultural Destinations | Jing Travel". Jing Culture and Commerce. 2020-06-03. Retrieved 2021-05-07.
- ↑ EU SME Centre (January 2019). "WeChat Mini-Programs: You don't need an App for China (or do you?)" (PDF). Unknown parameter
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