User experience designer
A "User Experience Designer" is concerned with the process of acquiring and integrating a product, including aspects of branding, design, usability and function. It is a story that begins before the device is even in the user’s hands.[1] A UX Designer is someone who practises User Experience Design as their profession, they conduct user research, design, part-copy writer, test with users and sell the design solution to the business. It's the UX designer's role to be the voice of the user and advocate for the users needs while balancing the business goals. They lay a vital role between the design process of creation and the users, where they help understand what they need, which is vital for good design.
Importance of Usability Usability is the most crucial part of the user experience. A user is guaranteed to have a negative experience if the product is not usable. Aesthetics of a product is vital for its visual appeal. A user will not buy or use a product if it doesn’t satisfy their expectations. The product needs to give a feeling of joy to the user while using it. A product should serve more than function alone, it should provide a pleasurable experience for the user.
Importance of Aesthetics The “Stanford Credibility Project” conducted by the University of the Stanford recruited more than 2500 participants as part of a study to understand how people evaluate the credibility of a website. These findings showcase the importance of visually appealing design, “Nearly half of all consumers (46.1%) in the study assessed the credibility of sites based in part on the appeal of the overall visual design of the site”[2]. Beautiful graphic design will not fix a poorly functioning website, but it will grab their attention. The study shows a clear link between robust design and site credibility.
Despite what’s stated above, UX design isn’t solely about the user. It is essential to align the business goals of the product to those of the user, as they are equally important. “Ultimately, the goal of a UX designer is to connect business goals to user’s needs through a process of research, testing and refinement.”[3]
[User experience] is used by people to say, ‘I’m a user experience designer, I design websites’, or ‘I design apps.’ […] and they think the experience is that simple device, the website, or the app, or who knows what. No! It’s everything—it’s the way you experience the world, it’s the way you experience your life, it’s the way you experience the service. Or, yeah, an app or a computer system. But it’s a system that’s everything.”[4]
— Don Norman, pioneer and inventor of the term “user experience”, in an interview with NNGroup
References[edit]
- ↑ "User Experience (UX) Design". Interaction Design Foundation. Interaction Design Foundation. Retrieved 2 April 2020.
- ↑ Turner, Phil. A Psychology of User Experience: Involvement, Affect and Aesthetics. Search this book on
- ↑ Nick, Babich. "Moving From Graphic Design to UX Design: The Complete Guide to Career Change". Adobe Blog. Retrieved 2 April 2020.
- ↑ Normon, Don. https://www.interaction-design.org/literature/topics/ux-design. Missing or empty
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User Experience Designer[edit]
User Experience Designer[edit]
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